ULTA Stock Analysis: Buy, Sell, or Hold?
ULTA - Ulta Beauty, Inc. Common Stock
$565.15
26.36 (4.89%)
▲
5d:
+10.2%
30d:
+22.79%
90d:
+7.33%
WAIT
LOW Confidence
Analysis Updated: Aug 7, 2026 12:00 AM ET
Earnings: Aug 27, 2026
18d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal last confirmed Aug 5, 2026
Strength: 6.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: ULTA shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: ULTA shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$830.93
Based on 7.7% avg growth
INTRINSIC VALUE TODAY
$515.94
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ULTA is currently trading at $565.15, which is considered extended relative to its 30-day fair value range of $457.06 to $520.13. The stock's valuation (Forward PE: 19.8) is in line with its historical norms (20.1). Remarkably, the market is currently pricing in an annual earnings decline of 0.6% over the next few years. This pessimistic expectation contrasts with the company's recent 15.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ULTA is in a strong uptrend. The price is approaching resistance at $566.73. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.9% recently.
Market Sentiment: ULTA has a weak technical setup (5/100), with bearish trendlines and momentum suggesting caution for short-term entries. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $623.42 (+10.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ULTA is in a strong uptrend. The price is approaching resistance at $566.73. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.9% recently.
Market Sentiment: ULTA has a weak technical setup (5/100), with bearish trendlines and momentum suggesting caution for short-term entries. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $623.42 (+10.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$457.06 -
$520.13
Company Quality Score
41/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
40.4%
Protect Your Profits
ULTA is technically overbought (RSI 77). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+8.7% above its trading range)
- BULLISH: Options cheap (IV 0th percentile)
- BEARISH: Weak technical setup (5/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.9%)
- BULLISH: Trading below Wall St target ($623.42)
- WARNING: Composite score 41/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$457.06 -
$520.13
Current vs Trading Range
EXTENDED
Expected Move (7 Days)
±$36.99
(6.5%)
Support & Resistance Levels
Support Level
$474.46
Resistance Level
$566.73
Current Trend
Strong Uptrend
Technical data as of
Aug 7, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.78
Wall Street Target
$623.42
(+10.3%)
Revenue Growth (YoY)
11.1%
Earnings Growth (YoY)
15.5%
Profit Margin
9.4%
Valuation Discount vs History
-0.6% cheaper
PE vs Historical
19.8 vs 20.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.6%
(market-implied from PE analysis)
1-Year Target
$561.76
(-1%)
2-Year Target
$558.39
(-1%)
3-Year Target
$555.04
(-2%)
3-Yr Target (if PE normalizes)
(PE: 20→20)
$564.01
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 11.4%)
$798.05
(+41%)
Base:
(SPY PE: 19.8, Growth: 11.4%)
$780.30
(+38%)
Bear:
(PE: 16.8, Growth: 11.4%)
$663.26
(+17%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (20x PE) as earnings recover.
Trailing PE: 20.20 | Current EPS (TTM): $26.67
Bull Case
$634.92
(+12%)
Analyst growth 7.1%, PE expands to 22.2
Base Case
$577.20
(+2%)
Market implied 7.1%, PE stable at 20.2
Bear Case
$366.38
(-35%)
Severe decline -20.0%, PE contracts to 17.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 19.8 to 20.1
Stabilization Target:
$574.29
(+1.6%)
PE Expansion Potential:
+1.6%
Share & Embed Analysis
Last updated: August 08, 2026 6:06 PM ET
Data refreshes hourly during market hours. Next update: 7:06 PM
Data refreshes hourly during market hours. Next update: 7:06 PM
🔥 Top Stocks Breaking Out Now
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Technical Signals Check
Is ULTA showing a specific setup today?
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
George R Mrkonic Jr
SELL
452 shares
2026-04-07
Maria Elvira Salazar
BUY
2026-03-19
Ro Khanna
SELL
2026-02-24
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Advanced ULTA Option Strategies
Professional options setups generated by AI based on today's ULTA price and gamma walls.
