COLM Stock Analysis: Buy, Sell, or Hold?
COLM - Columbia Sportswear Co
$60.33
0.89 (1.50%)
â˛
5d:
+5.07%
30d:
-2.27%
90d:
-1.69%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Jul 30, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: COLM is fairly priced but lacks strong directional signals. At -3.3% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: COLM is fairly priced but lacks strong directional signals. At -3.3% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$56.18
Based on -3.2% avg growth
INTRINSIC VALUE TODAY
$34.88
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: COLM is currently trading at $60.33, which is considered fair relative to its 30-day fair value range of $57.39 to $62.96. The stock's valuation (Forward PE: 14.4) is in line with its historical norms (15.9). Remarkably, the market is currently pricing in an annual earnings decline of 3.3% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, COLM is showing sideways momentum. The price is approaching resistance at $60.82. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 52/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $69.83 (+15.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, COLM is showing sideways momentum. The price is approaching resistance at $60.82. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 52/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $69.83 (+15.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$57.39 -
$62.96
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
70.0%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (52/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($69.83)
- WARNING: Composite score 50/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$57.39 -
$62.96
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$55.70
Resistance Level
$60.82
Current Trend
Sideways
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.41
Wall Street Target
$69.83
(+15.8%)
Revenue Growth (YoY)
1.5%
Earnings Growth (YoY)
-13.3%
Profit Margin
6.0%
Valuation Discount vs History
-3.3% cheaper
PE vs Historical
14.4 vs 15.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.3%
(market-implied from PE analysis)
1-Year Target
$58.34
(-3%)
2-Year Target
$56.41
(-7%)
3-Year Target
$54.55
(-10%)
3-Yr Target (if PE normalizes)
(PE: 14â16)
$60.19
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: -10.4%)
$61.25
(+2%)
Base:
(SPY PE: 14.4, Growth: -10.4%)
$43.98
(-27%)
Bear:
(PE: 12.2, Growth: -10.4%)
$37.38
(-38%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 15.77 | Current EPS (TTM): $3.77
Bull Case
$72.60
(+20%)
Analyst growth 11.0%, PE expands to 17.3
Base Case
$66.00
(+9%)
Market implied 11.0%, PE stable at 15.8
Bear Case
$40.42
(-33%)
Severe decline -20.0%, PE contracts to 13.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.4 to 15.9
Stabilization Target:
$66.56
(+10.3%)
PE Expansion Potential:
+10.3%
Share & Embed Analysis
Last updated: August 23, 2026 4:25 AM ET
Data refreshes hourly during market hours. Next update: 5:25 AM
Data refreshes hourly during market hours. Next update: 5:25 AM
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Technical Signals Check
Is COLM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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