COLM Stock Analysis: Buy, Sell, or Hold?
COLM - Columbia Sportswear Co
$63.72
0.75 (1.19%)
▲
5d:
+0.66%
30d:
-1.16%
90d:
+11.28%
BUY
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jul 30, 2026
15d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: COLM shows positive signals but monitor for confirmation. Market pricing in 2.4% decline. Moderate conviction.
💡 BUY OPPORTUNITY: COLM shows positive signals but monitor for confirmation. Market pricing in 2.4% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$95.40
Based on 6.9% avg growth
INTRINSIC VALUE TODAY
$59.23
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: COLM is currently trading at $63.72, which is considered fair relative to its 30-day fair value range of $62.97 to $65.73. The stock's valuation (Forward PE: 15.1) is in line with its historical norms (16.2). Remarkably, the market is currently pricing in an annual earnings decline of 2.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, COLM is in a uptrend. The price is currently testing key support at $63.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $70.67 (+10.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, COLM is in a uptrend. The price is currently testing key support at $63.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $70.67 (+10.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$62.97 -
$65.73
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
70.0%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($70.67)
Trading Range Analysis
30-Day Trading Range
$62.97 -
$65.73
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$63.59
Resistance Level
$69.06
Current Trend
Uptrend
Technical data as of
Jun 17, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.09
Wall Street Target
$70.67
(+10.9%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
-13.3%
Profit Margin
5.0%
Valuation Discount vs History
-2.4% cheaper
PE vs Historical
15.1 vs 16.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.4%
(market-implied from PE analysis)
1-Year Target
$62.19
(-2%)
2-Year Target
$60.70
(-5%)
3-Year Target
$59.24
(-7%)
3-Yr Target (if PE normalizes)
(PE: 15→16)
$63.59
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 9.8%)
$121.67
(+91%)
Base:
(SPY PE: 15.1, Growth: 9.8%)
$84.31
(+32%)
Bear:
(PE: 12.8, Growth: 9.8%)
$71.66
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 20.12 | Current EPS (TTM): $3.13
Bull Case
$93.44
(+47%)
Analyst growth 34.9%, PE expands to 22.1
Base Case
$84.94
(+33%)
Market implied 34.9%, PE stable at 20.1
Bear Case
$42.82
(-33%)
Severe decline -20.0%, PE contracts to 17.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.1 to 16.2
Stabilization Target:
$68.40
(+7.3%)
PE Expansion Potential:
+7.3%
Share & Embed Analysis
Last updated: July 13, 2026 11:33 PM ET
Data refreshes hourly during market hours. Next update: 12:33 AM
Data refreshes hourly during market hours. Next update: 12:33 AM
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Technical Signals Check
Is COLM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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