Columbia Sportswear (COLM) Stock: Buy, Sell, or Hold?
COLM - Columbia Sportswear Co
$60.91
1.40 (2.35%)
▲
5d:
+0.15%
30d:
+7.27%
90d:
-2.26%
WAIT
LOW Confidence
Analysis Updated: Oct 21, 2026 12:00 AM ET
Earnings: Oct 29, 2026
6d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: COLM shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: COLM shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$53.31
Based on -3.7% avg growth
INTRINSIC VALUE TODAY
$33.10
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: COLM is currently trading at $60.91, which is considered extended relative to its 30-day fair value range of $56.49 to $59.32. The stock's valuation (Forward PE: 14.2) is in line with its historical norms (15.5). Remarkably, the market is currently pricing in an annual earnings decline of 2.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, COLM is in a strong downtrend. The price is approaching resistance at $61.77. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: COLM scores 10/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $70.20 (+18.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, COLM is in a strong downtrend. The price is approaching resistance at $61.77. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: COLM scores 10/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $70.20 (+18.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$56.49 -
$59.32
Company Quality Score
35/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
26.2%
All Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (10/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($70.20)
- WARNING: Composite score 35/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$56.49 -
$59.32
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$55.50
Resistance Level
$61.78
Current Trend
Strong Downtrend
Technical data as of
Oct 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.22
Wall Street Target
$70.20
(+18.0%)
Revenue Growth (YoY)
1.5%
Earnings Growth (YoY)
-13.3%
Profit Margin
6.0%
Valuation Discount vs History
-2.9% cheaper
PE vs Historical
14.2 vs 15.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.9%
(market-implied from PE analysis)
1-Year Target
$57.78
(-3%)
2-Year Target
$56.11
(-6%)
3-Year Target
$54.48
(-9%)
3-Yr Target (if PE normalizes)
(PE: 14→16)
$59.41
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: -11.4%)
$60.61
(+2%)
Base:
(SPY PE: 14.2, Growth: -11.4%)
$43.38
(-27%)
Bear:
(PE: 12.1, Growth: -11.4%)
$36.88
(-38%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 15.67 | Current EPS (TTM): $3.90
Bull Case
$72.15
(+21%)
Analyst growth 7.3%, PE expands to 17.2
Base Case
$65.59
(+10%)
Market implied 7.3%, PE stable at 15.7
Bear Case
$41.55
(-30%)
Severe decline -20.0%, PE contracts to 13.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.2 to 15.5
Stabilization Target:
$64.89
(+9.0%)
PE Expansion Potential:
+9.0%
Share & Embed Analysis
Last updated: October 22, 2026 10:08 AM ET
Data refreshes hourly during market hours. Next update: 11:08 AM
Data refreshes hourly during market hours. Next update: 11:08 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is COLM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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