Columbia Sportswear (COLM) Stock: Buy, Sell, or Hold?
COLM - Columbia Sportswear Co
$57.69
0.28 (0.49%)
â˛
5d:
+1.26%
30d:
+1.55%
90d:
-8.89%
WAIT
LOW Confidence
Analysis Updated: Oct 1, 2026 12:00 AM ET
Earnings: Oct 29, 2026
26d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: COLM is fairly priced but lacks strong directional signals. At -4.1% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: COLM is fairly priced but lacks strong directional signals. At -4.1% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$55.12
Based on -3.2% avg growth
INTRINSIC VALUE TODAY
$34.23
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: COLM is currently trading at $57.69, which is considered fair relative to its 30-day fair value range of $56.62 to $58.34. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.8) compared to its historical average (15.6). Remarkably, the market is currently pricing in an annual earnings decline of 4.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, COLM is in a strong downtrend. The price is approaching resistance at $59.03. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 49/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $69.83 (+21.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, COLM is in a strong downtrend. The price is approaching resistance at $59.03. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 49/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $69.83 (+21.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$56.62 -
$58.34
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
72.4%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (49/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 21.0% below Wall St target ($69.83)
- WARNING: Composite score 49/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$56.62 -
$58.34
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$55.67
Resistance Level
$59.03
Current Trend
Strong Downtrend
Technical data as of
Oct 1, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.78
Wall Street Target
$69.83
(+21.0%)
Revenue Growth (YoY)
1.5%
Earnings Growth (YoY)
-13.3%
Profit Margin
6.0%
Valuation Discount vs History
-4.1% cheaper
PE vs Historical
13.8 vs 15.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.1%
(market-implied from PE analysis)
1-Year Target
$55.32
(-4%)
2-Year Target
$53.06
(-8%)
3-Year Target
$50.88
(-12%)
3-Yr Target (if PE normalizes)
(PE: 14â16)
$57.60
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: -10.4%)
$62.26
(+8%)
Base:
(SPY PE: 13.8, Growth: -10.4%)
$42.06
(-27%)
Bear:
(PE: 11.7, Growth: -10.4%)
$35.75
(-38%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 14.99 | Current EPS (TTM): $3.83
Bull Case
$69.02
(+20%)
Analyst growth 9.3%, PE expands to 16.5
Base Case
$62.75
(+9%)
Market implied 9.3%, PE stable at 15.0
Bear Case
$39.04
(-32%)
Severe decline -20.0%, PE contracts to 12.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.8 to 15.6
Stabilization Target:
$65.30
(+13.2%)
PE Expansion Potential:
+13.2%
Share & Embed Analysis
Last updated: October 02, 2026 8:32 AM ET
Data refreshes hourly during market hours. Next update: 9:32 AM
Data refreshes hourly during market hours. Next update: 9:32 AM
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Technical Signals Check
Is COLM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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