Columbia Sportswear (COLM) Stock: Buy, Sell, or Hold?
COLM - Columbia Sportswear Co
$56.92
0.50 (0.89%)
â˛
5d:
-1.51%
30d:
+1.1%
90d:
-14.48%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Oct 29, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: COLM is fairly priced but lacks strong directional signals. At -4.8% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: COLM is fairly priced but lacks strong directional signals. At -4.8% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$55.83
Based on -3.2% avg growth
INTRINSIC VALUE TODAY
$34.66
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: COLM is currently trading at $56.92, which is considered slightly low relative to its 30-day fair value range of $56.53 to $58.83. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.6) compared to its historical average (15.8). Remarkably, the market is currently pricing in an annual earnings decline of 4.8% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, COLM is in a downtrend. The price is approaching resistance at $58.40. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 44/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $69.83 (+22.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, COLM is in a downtrend. The price is approaching resistance at $58.40. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 44/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $69.83 (+22.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$56.53 -
$58.83
Company Quality Score
46/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (44/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 22.7% below Wall St target ($69.83)
- WARNING: Composite score 46/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$56.53 -
$58.83
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$55.01
Resistance Level
$58.40
Current Trend
Downtrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.60
Wall Street Target
$69.83
(+22.7%)
Revenue Growth (YoY)
1.5%
Earnings Growth (YoY)
-13.3%
Profit Margin
6.0%
Valuation Discount vs History
-4.8% cheaper
PE vs Historical
13.6 vs 15.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.8%
(market-implied from PE analysis)
1-Year Target
$54.19
(-5%)
2-Year Target
$51.59
(-9%)
3-Year Target
$49.11
(-14%)
3-Yr Target (if PE normalizes)
(PE: 14â16)
$57.07
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: -10.4%)
$61.55
(+8%)
Base:
(SPY PE: 13.6, Growth: -10.4%)
$41.49
(-27%)
Bear:
(PE: 11.6, Growth: -10.4%)
$35.27
(-38%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 14.65 | Current EPS (TTM): $3.85
Bull Case
$67.48
(+19%)
Analyst growth 8.7%, PE expands to 16.1
Base Case
$61.35
(+8%)
Market implied 8.7%, PE stable at 14.7
Bear Case
$38.37
(-33%)
Severe decline -20.0%, PE contracts to 12.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.6 to 15.8
Stabilization Target:
$66.14
(+16.2%)
PE Expansion Potential:
+16.2%
Share & Embed Analysis
Last updated: September 12, 2026 5:40 AM ET
Data refreshes hourly during market hours. Next update: 6:40 AM
Data refreshes hourly during market hours. Next update: 6:40 AM
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Technical Signals Check
Is COLM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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