DKNG Stock Analysis: Buy, Sell, or Hold?
DKNG - DraftKings Inc. Class A Common Stock
$23.48
-0.24 (-1.01%)
▼
5d:
+2.04%
30d:
-8.89%
90d:
+0.69%
HOLD
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 06, 2026
2d
Smart Money Accumulation
None View Scanner →
Strength: 9.1/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DKNG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: DKNG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$50.96
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$31.64
25.8% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKNG is currently trading at $23.48, which is considered oversold relative to its 30-day fair value range of $23.74 to $26.18. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.9) compared to its historical average (15.5). Remarkably, the market is currently pricing in an annual earnings decline of 3.5% over the next few years. This pessimistic expectation contrasts with the company's recent 184.6% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DKNG is in a strong uptrend. Immediate support is located at $22.31, while resistance sits at $25.07.
Market Sentiment: DKNG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $34.78 (+48.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DKNG is in a strong uptrend. Immediate support is located at $22.31, while resistance sits at $25.07.
Market Sentiment: DKNG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $34.78 (+48.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$23.74 -
$26.18
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding DKNG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 48.1% below Wall St target ($34.78)
Trading Range Analysis
30-Day Trading Range
$23.74 -
$26.18
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$22.31
Resistance Level
$25.07
Current Trend
Strong Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.91
Wall Street Target
$34.78
(+48.1%)
Revenue Growth (YoY)
16.8%
Earnings Growth (YoY)
184.6%
Profit Margin
0.9%
Valuation Discount vs History
-3.5% cheaper
PE vs Historical
13.9 vs 15.5
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.5%
(market-implied from PE analysis)
1-Year Target
$22.66
(-4%)
2-Year Target
$21.87
(-7%)
3-Year Target
$21.10
(-10%)
3-Yr Target (if PE normalizes)
(PE: 14→16)
$23.52
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 67.4%)
$118.13
(+403%)
Base:
(SPY PE: 13.9, Growth: 67.4%)
$79.25
(+238%)
Bear:
(PE: 11.8, Growth: 67.4%)
$67.36
(+187%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (23x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Forward PE: 23.15 | Forward EPS (Implied): $1.01
Bull Case
$28.35
(+21%)
Analyst growth 15.0%, PE expands to 24.3
Base Case
$23.48
(0%)
Market implied 0.0%, PE stable at 23.2
Bear Case
$17.96
(-24%)
Severe decline -15.0%, PE contracts to 20.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.9 to 15.5
Stabilization Target:
$26.17
(+11.5%)
PE Expansion Potential:
+11.5%
Share & Embed Analysis
Last updated: August 02, 2026 10:36 PM ET
Data refreshes hourly during market hours. Next update: 11:36 PM
Data refreshes hourly during market hours. Next update: 11:36 PM
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Technical Signals Check
Is DKNG showing a specific setup today?
Insider Activity (6 Months)
1
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Jocelyn Moore
SELL
2150 shares
2026-03-13
Paul Liberman
SELL
484417 shares
2026-03-11
Erik Bradbury
SELL
2883 shares
2026-03-03
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