DKNG Stock Analysis: Buy, Sell, or Hold?
DKNG - DraftKings Inc. Class A Common Stock
$26.45
-0.03 (-0.09%)
▼
5d:
+0.92%
30d:
-8.13%
90d:
+18.98%
BUY
HIGH Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 05, 2026
22d
Smart Money Distribution
None View Scanner →
Strength: 10.0/10
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8 traders called DKNG this week
89% bullish • 1 bearish
89% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: DKNG shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: DKNG shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$52.18
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$32.40
18.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKNG is currently trading at $26.45, which is considered fair relative to its 30-day fair value range of $24.85 to $27.97. The stock's valuation (Forward PE: 15.4) is in line with its historical norms (15.6). Remarkably, the market is currently pricing in an annual earnings decline of 0.4% over the next few years. This pessimistic expectation contrasts with the company's recent 184.6% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DKNG is in a strong uptrend. Immediate support is located at $24.77, while resistance sits at $27.52.
Market Sentiment: DKNG has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $35.11 (+32.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, DKNG is in a strong uptrend. Immediate support is located at $24.77, while resistance sits at $27.52.
Market Sentiment: DKNG has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $35.11 (+32.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$24.85 -
$27.97
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 32.7% below Wall St target ($35.11)
Trading Range Analysis
30-Day Trading Range
$24.85 -
$27.97
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$24.77
Resistance Level
$27.52
Current Trend
Strong Uptrend
Technical data as of
Jul 13, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.40
Wall Street Target
$35.11
(+32.7%)
Revenue Growth (YoY)
16.8%
Earnings Growth (YoY)
184.6%
Profit Margin
0.9%
Valuation Discount vs History
-0.4% cheaper
PE vs Historical
15.4 vs 15.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.4%
(market-implied from PE analysis)
1-Year Target
$26.34
(0%)
2-Year Target
$26.24
(-1%)
3-Year Target
$26.13
(-1%)
3-Yr Target (if PE normalizes)
(PE: 15→16)
$26.47
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 61.4%)
$126.25
(+377%)
Base:
(SPY PE: 15.4, Growth: 61.4%)
$89.27
(+238%)
Bear:
(PE: 13.1, Growth: 61.4%)
$75.88
(+187%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (25x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Forward PE: 24.69 | Forward EPS (Implied): $1.07
Bull Case
$31.97
(+21%)
Analyst growth 15.0%, PE expands to 25.9
Base Case
$26.47
(0%)
Market implied 0.0%, PE stable at 24.7
Bear Case
$20.25
(-24%)
Severe decline -15.0%, PE contracts to 22.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.4 to 15.6
Stabilization Target:
$26.79
(+1.3%)
PE Expansion Potential:
+1.3%
Share & Embed Analysis
Last updated: July 13, 2026 5:40 PM ET
Data refreshes hourly during market hours. Next update: 6:40 PM
Data refreshes hourly during market hours. Next update: 6:40 PM
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Technical Signals Check
Is DKNG showing a specific setup today?
Insider Activity (6 Months)
1
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Jocelyn Moore
SELL
2150 shares
2026-03-13
Paul Liberman
SELL
484417 shares
2026-03-11
Erik Bradbury
SELL
2883 shares
2026-03-03
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