SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$22.63
-0.63 (-2.71%)
▼
5d:
+1.53%
30d:
+8.85%
90d:
+14.41%
BUY
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 06, 2026
1d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: SONY shows positive signals but monitor for confirmation. Market pricing in 2.2% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: SONY shows positive signals but monitor for confirmation. Market pricing in 2.2% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.25
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.50
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $22.63, which is considered extended relative to its 30-day fair value range of $20.21 to $22.19. The stock's valuation (Forward PE: 18.0) is in line with its historical norms (16.8). At these levels, the market is pricing in 2.2% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SONY is in a uptrend. Immediate support is located at $20.58, while resistance sits at $23.98.
Market Sentiment: SONY has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.62 (+30.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONY is in a uptrend. Immediate support is located at $20.58, while resistance sits at $23.98.
Market Sentiment: SONY has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.62 (+30.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$20.21 -
$22.19
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
62.9%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 30.9% below Wall St target ($29.62)
- NEUTRAL: Market pricing in 2.2% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$20.21 -
$22.19
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$20.58
Resistance Level
$23.98
Current Trend
Uptrend
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.98
Wall Street Target
$29.63
(+30.9%)
Revenue Growth (YoY)
8.2%
Earnings Growth (YoY)
47.6%
Profit Margin
-1.8%
Valuation Premium vs History
+2.2% premium
PE vs Historical
18.0 vs 16.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.2%
(market-implied from PE analysis)
1-Year Target
$23.13
(+2%)
2-Year Target
$23.64
(+4%)
3-Year Target
$24.16
(+7%)
3-Yr Target (if PE normalizes)
(PE: 18→17)
PE COMPRESSION
$22.57
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: -39.6%)
$25.79
(+14%)
Base:
(SPY PE: 18.0, Growth: -39.6%)
$22.36
(-1%)
Bear:
(PE: 15.3, Growth: -39.6%)
$19.01
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 20.40 | Current EPS (TTM): $1.14
Bull Case
$28.25
(+25%)
Analyst growth 10.4%, PE expands to 22.4
Base Case
$25.68
(+14%)
Market implied 10.4%, PE stable at 20.4
Bear Case
$15.82
(-30%)
Severe decline -20.0%, PE contracts to 17.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 03, 2026 7:37 PM ET
Data refreshes hourly during market hours. Next update: 8:37 PM
Data refreshes hourly during market hours. Next update: 8:37 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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