SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$20.68
-0.17 (-0.82%)
▼
5d:
-2.27%
30d:
-0.39%
90d:
-1.76%
BUY
HIGH Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 06, 2026
23d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SONY shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: SONY shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.25
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.50
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $20.68, which is considered fair relative to its 30-day fair value range of $19.91 to $21.41. The stock's valuation (Forward PE: 16.4) is in line with its historical norms (16.8). Remarkably, the market is currently pricing in an annual earnings decline of 0.8% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, SONY is in a downtrend. The price is currently testing key support at $21.21. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.38 (+42.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONY is in a downtrend. The price is currently testing key support at $21.21. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.38 (+42.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$19.91 -
$21.41
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 42.0% below Wall St target ($29.38)
Trading Range Analysis
30-Day Trading Range
$19.91 -
$21.41
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$21.22
Resistance Level
$23.00
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.43
Wall Street Target
$29.38
(+42.0%)
Revenue Growth (YoY)
8.3%
Earnings Growth (YoY)
-57.4%
Profit Margin
-2.6%
Valuation Discount vs History
-0.8% cheaper
PE vs Historical
16.4 vs 16.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.8%
(market-implied from PE analysis)
1-Year Target
$20.51
(-1%)
2-Year Target
$20.35
(-2%)
3-Year Target
$20.19
(-2%)
3-Yr Target (if PE normalizes)
(PE: 16→17)
$20.64
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -39.6%)
$27.09
(+31%)
Base:
(SPY PE: 16.4, Growth: -39.6%)
$20.44
(-1%)
Bear:
(PE: 14.0, Growth: -39.6%)
$17.37
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 19.67 | Current EPS (TTM): $1.06
Bull Case
$27.24
(+32%)
Analyst growth 18.8%, PE expands to 21.6
Base Case
$24.76
(+20%)
Market implied 18.8%, PE stable at 19.7
Bear Case
$14.18
(-31%)
Severe decline -20.0%, PE contracts to 16.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.4 to 16.8
Stabilization Target:
$21.15
(+2.3%)
PE Expansion Potential:
+2.3%
Share & Embed Analysis
Last updated: July 13, 2026 6:22 PM ET
Data refreshes hourly during market hours. Next update: 7:22 PM
Data refreshes hourly during market hours. Next update: 7:22 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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