NIQ vs GOOG

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 09, 2026

NIQ

37.7
AI Score
VS
GOOG Wins

GOOG

67.3
AI Score

Investment Advisor Scores

NIQ

38score
Recommendation
SELL

GOOG

67score
Recommendation
STRONG BUY

AI Analyst Insights

Detailed Metrics Comparison

Metric NIQ GOOG Winner
Forward P/E 14.2653 22.5734 NIQ
PEG Ratio 0 1.2538 Tie
Revenue Growth 0.0% 24.2% GOOG
Earnings Growth 0.0% 294.0% GOOG
Tradestie Score 37.7/100 67.3/100 GOOG
Profit Margin 0.0% 54.8% GOOG
Beta 1.00 1.00 Tie
AI Recommendation SELL STRONG BUY GOOG

Relative Price Performance (Last 90 Days)

NIQ 1M: +6.1% · 3M: +118.6% GOOG 1M: -2.0% · 3M: -5.9%

Current Technical Phase

NIQ

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (38.5% over 20 days), RSI 59

RSI (14): 59.5 · Price: $17.84

GOOG

Distribution
Trim / tighten stop

Price near a flattening SMA50 (slope -2.1%) with fading momentum, RSI 46

RSI (14): 46.0 · Price: $335.45

Fundamentals Snapshot

Metric NIQ GOOG
Market Cap
Forward P/E 13.8 22.6
Trailing P/E 16.5
Revenue (TTM)
Revenue Growth 0.0% 0.2%
Gross Margin 0.6%
Operating Margin 0.0% 0.3%
EPS 0.00 20.05
Dividend Yield 0.00%

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.