REYN vs SMPL
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Aug 23, 2026
REYN
47.1
AI Score
VS
SMPL Wins
SMPL
50.4
AI Score
Investment Advisor Scores
SMPL
50score
Recommendation
HOLD
AI Analyst Insights
AI insights temporarily unavailable
Detailed Metrics Comparison
| Metric | REYN | SMPL | Winner |
|---|---|---|---|
| Revenue | 877.00M | 1.02B | SMPL |
| Net Income | 59.00M | -186.40M | REYN |
| Gross Margin | 23.6% | 32.2% | SMPL |
| Net Margin | 6.7% | -18.2% | REYN |
| ROE | 2.6% | -13.1% | REYN |
| ROA | 1.2% | -9.0% | REYN |
| Total Assets | 4.93B | 2.06B | REYN |
| Cash | 71.00M | 123.88M | SMPL |
| Debt/Equity | 0.68 | 0.28 | SMPL |
| Current Ratio | 1.79 | 4.80 | SMPL |
| Free Cash Flow | 27.00M | 92.08M | SMPL |
Relative Price Performance (Last 90 Days)
REYN 1M: +1.0%
· 3M: +17.8%
SMPL 1M: +5.8%
· 3M: -6.2%
Current Technical Phase
REYN
NeutralHold
Mixed signals - no dominant trend phase, RSI 45
SMPL
NeutralHold
Mixed signals - no dominant trend phase, RSI 46
Fundamentals Snapshot
| Metric | REYN | SMPL |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 15.2 | 6.4 |
| Trailing P/E | 16.0 | — |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.0% | -0.1% |
| Gross Margin | 0.3% | 0.3% |
| Operating Margin | 0.1% | 0.1% |
| EPS | 1.59 | -2.11 |
| Dividend Yield | 0.04% | — |
Frequently Asked Questions
Based on our detailed analysis, SMPL is currently the stronger investment candidate, winning 6 of the key financial metrics based on our comprehensive scoring model.
We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.
Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.