REYN vs SON

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 09, 2026

REYN

53.5
AI Score
VS
REYN Wins

SON

40.8
AI Score

Investment Advisor Scores

REYN

54score
Recommendation
HOLD

SON

41score
Recommendation
HOLD

AI Analyst Insights

AI insights temporarily unavailable

Detailed Metrics Comparison

Metric REYN SON Winner
Revenue 877.00M 1.68B SON
Net Income 59.00M 67.60M SON
Gross Margin 23.6% 20.6% REYN
Net Margin 6.7% 4.0% REYN
ROE 2.6% 1.9% REYN
ROA 1.2% 0.6% REYN
Total Assets 4.93B 11.07B SON
Cash 71.00M 224.48M SON
Debt/Equity 0.68 0.98 REYN
Current Ratio 1.79 0.96 REYN
Free Cash Flow 27.00M -430.01M REYN

Relative Price Performance (Last 90 Days)

REYN 1M: -17.1% · 3M: -7.1% SON 1M: -17.7% · 3M: -5.3%

Current Technical Phase

REYN

Markdown
Sell / avoid

Price below a falling SMA50 (slope -0.6%), weak momentum, RSI 23

RSI (14): 22.9 · Price: $21.75

SON

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 24

RSI (14): 23.6 · Price: $47.84

Fundamentals Snapshot

Metric REYN SON
Market Cap
Forward P/E 12.7 7.6
Trailing P/E 13.2 7.5
Revenue (TTM)
Revenue Growth 0.0% 0.0%
Gross Margin 0.3% 0.2%
Operating Margin 0.1% 0.1%
EPS 1.63 6.48
Dividend Yield 0.04% 0.04%

Frequently Asked Questions

Based on our detailed analysis, REYN is currently the stronger investment candidate, winning 7 of the key financial metrics based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.