Sonoco Products (SON) Stock: Buy, Sell, or Hold?
SON - Sonoco Products Company
$47.84
-0.59 (-1.22%)
▼
5d:
-9.2%
30d:
-17.66%
90d:
-5.32%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Oct 28, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: SON shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: SON shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$69.99
Based on 6.5% avg growth
INTRINSIC VALUE TODAY
$43.46
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $47.84, which is considered oversold relative to its 30-day fair value range of $52.45 to $59.13. The stock's valuation (Forward PE: 7.6) is in line with its historical norms (8.1). Remarkably, the market is currently pricing in an annual earnings decline of 2.3% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, SON is in a strong uptrend. The price is currently testing key support at $47.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SON scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $62.89 (+31.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SON is in a strong uptrend. The price is currently testing key support at $47.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SON scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $62.89 (+31.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$52.45 -
$59.13
Company Quality Score
45/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (35/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 31.5% below Wall St target ($62.89)
- WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$52.45 -
$59.13
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$47.59
Resistance Level
$57.50
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.56
Wall Street Target
$62.89
(+31.5%)
Revenue Growth (YoY)
-1.3%
Earnings Growth (YoY)
-78.8%
Profit Margin
8.4%
Valuation Discount vs History
-2.3% cheaper
PE vs Historical
7.6 vs 8.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.3%
(market-implied from PE analysis)
1-Year Target
$46.74
(-2%)
2-Year Target
$45.66
(-5%)
3-Year Target
$44.61
(-7%)
3-Yr Target (if PE normalizes)
(PE: 8→8)
$47.78
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 8.9%)
$164.63
(+244%)
Base:
(SPY PE: 7.6, Growth: 8.9%)
$61.73
(+29%)
Bear:
(PE: 6.4, Growth: 8.9%)
$52.47
(+10%)
📈
Valuation based on Current Earnings
Trailing PE: 7.47 | Current EPS (TTM): $6.48
Bull Case
$52.01
(+9%)
Analyst growth -2.4%, PE expands to 8.2
Base Case
$47.28
(-1%)
Market implied -2.4%, PE stable at 7.5
Bear Case
$32.93
(-31%)
Severe decline -20.0%, PE contracts to 6.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.6 to 8.1
Stabilization Target:
$51.24
(+7.1%)
PE Expansion Potential:
+7.1%
Share & Embed Analysis
Last updated: September 13, 2026 4:48 PM ET
Data refreshes hourly during market hours. Next update: 5:48 PM
Data refreshes hourly during market hours. Next update: 5:48 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
1
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Paul Joachimczyk
BUY
8058 shares
2026-04-24
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