Sonoco Products (SON) Stock: Buy, Sell, or Hold?
SON - Sonoco Products Company
$48.74
0.24 (0.49%)
▲
5d:
-2.64%
30d:
-10.96%
90d:
-14.49%
HOLD
MODERATE Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Oct 21, 2026
16d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SON shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SON shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$69.89
Based on 6.5% avg growth
INTRINSIC VALUE TODAY
$43.40
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $48.74, which is considered slightly low relative to its 30-day fair value range of $47.95 to $54.24. The stock's valuation (Forward PE: 7.7) is in line with its historical norms (8.1). Remarkably, the market is currently pricing in an annual earnings decline of 1.6% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, SON is in a uptrend. The price is currently testing key support at $47.55. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 53/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $62.89 (+29.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SON is in a uptrend. The price is currently testing key support at $47.55. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 53/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $62.89 (+29.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$47.95 -
$54.24
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (53/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 29.0% below Wall St target ($62.89)
- NEUTRAL: Bottoming setup forming (53/100) — watch for confirmation
Trading Range Analysis
30-Day Trading Range
$47.95 -
$54.24
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$47.55
Resistance Level
$51.16
Current Trend
Uptrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.72
Wall Street Target
$62.89
(+29.0%)
Revenue Growth (YoY)
-1.3%
Earnings Growth (YoY)
-78.8%
Profit Margin
8.4%
Valuation Discount vs History
-1.6% cheaper
PE vs Historical
7.7 vs 8.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.6%
(market-implied from PE analysis)
1-Year Target
$47.96
(-2%)
2-Year Target
$47.19
(-3%)
3-Year Target
$46.44
(-5%)
3-Yr Target (if PE normalizes)
(PE: 8→8)
$48.75
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 8.9%)
$166.33
(+241%)
Base:
(SPY PE: 7.7, Growth: 8.9%)
$62.91
(+29%)
Bear:
(PE: 6.6, Growth: 8.9%)
$53.48
(+10%)
📈
Valuation based on Current Earnings
Trailing PE: 7.54 | Current EPS (TTM): $6.43
Bull Case
$52.41
(+8%)
Analyst growth -1.8%, PE expands to 8.3
Base Case
$47.65
(-2%)
Market implied -1.8%, PE stable at 7.5
Bear Case
$32.98
(-32%)
Severe decline -20.0%, PE contracts to 6.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.7 to 8.1
Stabilization Target:
$51.17
(+5.0%)
PE Expansion Potential:
+5.0%
Share & Embed Analysis
Last updated: October 03, 2026 7:02 PM ET
Data refreshes hourly during market hours. Next update: 8:02 PM
Data refreshes hourly during market hours. Next update: 8:02 PM
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
1
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Paul Joachimczyk
BUY
8058 shares
2026-04-24
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