Sonoco Products (SON) Stock: Buy, Sell, or Hold?
SON - Sonoco Products Company
$50.12
-0.15 (-0.30%)
âŧ
5d:
+0.66%
30d:
+0.32%
90d:
-14.59%
WAIT
LOW Confidence
Analysis Updated: Oct 23, 2026 12:00 AM ET
Earnings: Oct 21, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: SON is fairly priced but lacks strong directional signals. At 0.9% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: SON is fairly priced but lacks strong directional signals. At 0.9% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$68.17
Based on 6.8% avg growth
INTRINSIC VALUE TODAY
$42.33
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $50.12, which is considered slightly high relative to its 30-day fair value range of $48.27 to $50.16. The stock's valuation (Forward PE: 8.3) is in line with its historical norms (8.1). At these levels, the market is pricing in 0.9% annual earnings growth.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $51.49. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 40/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $58.75 (+17.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $51.49. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 40/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $58.75 (+17.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$48.27 -
$50.16
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
66.2%
All Signals
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($58.75)
- BULLISH: Expecting earnings turnaround to 0.9% growth with -1.3% revenue growth
- WARNING: Composite score 50/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$48.27 -
$50.16
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$46.67
Resistance Level
$51.49
Current Trend
Uptrend
Technical data as of
Oct 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.29
Wall Street Target
$58.75
(+17.2%)
Revenue Growth (YoY)
-1.3%
Earnings Growth (YoY)
-78.8%
Profit Margin
8.4%
Valuation Premium vs History
+0.9% premium
PE vs Historical
8.3 vs 8.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.9%
(market-implied from PE analysis)
1-Year Target
$50.57
(+1%)
2-Year Target
$51.03
(+2%)
3-Year Target
$51.49
(+3%)
3-Yr Target (if PE normalizes)
(PE: 8â8)
PE COMPRESSION
$50.32
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 9.7%)
$158.49
(+216%)
Base:
(SPY PE: 8.3, Growth: 9.7%)
$66.13
(+32%)
Bear:
(PE: 7.0, Growth: 9.7%)
$56.21
(+12%)
đ
Valuation based on Current Earnings
Trailing PE: 7.89 | Current EPS (TTM): $6.37
Bull Case
$52.50
(+5%)
Analyst growth -5.1%, PE expands to 8.7
Base Case
$47.73
(-5%)
Market implied -5.1%, PE stable at 7.9
Bear Case
$34.18
(-32%)
Severe decline -20.0%, PE contracts to 6.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 23, 2026 9:53 PM ET
Data refreshes hourly during market hours. Next update: 10:53 PM
Data refreshes hourly during market hours. Next update: 10:53 PM
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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