SON Stock Analysis: Buy, Sell, or Hold?
SON - Sonoco Products Company
$53.65
-2.24 (-4.01%)
▼
5d:
-5.88%
30d:
+9.51%
90d:
-4.83%
HOLD
LOW Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jul 22, 2026
7d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SON is fairly valued with market pricing in 1.5% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: SON is fairly valued with market pricing in 1.5% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$72.30
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$44.89
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $53.65, which is considered fair relative to its 30-day fair value range of $49.52 to $55.74. The stock's valuation (Forward PE: 8.3) is in line with its historical norms (8.0). At these levels, the market is pricing in 1.5% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $50.64. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. Short-term momentum is weak, with the stock down 4.0% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $61.67 (+14.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $50.64. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. Short-term momentum is weak, with the stock down 4.0% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $61.67 (+14.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$49.52 -
$55.74
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
66.2%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-4.0%)
- BULLISH: Trading below Wall St target ($61.67)
- NEUTRAL: Market pricing in 1.5% annual earnings growth - fairly valued
- CAUTION: Recommendation downgraded due to -5.9% 5-day decline
Trading Range Analysis
30-Day Trading Range
$49.52 -
$55.74
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$46.77
Resistance Level
$50.64
Current Trend
Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.34
Wall Street Target
$61.67
(+14.9%)
Revenue Growth (YoY)
-1.9%
Earnings Growth (YoY)
23.6%
Profit Margin
13.6%
Valuation Premium vs History
+1.5% premium
PE vs Historical
8.3 vs 8.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.5%
(market-implied from PE analysis)
1-Year Target
$54.45
(+2%)
2-Year Target
$55.27
(+3%)
3-Year Target
$56.10
(+5%)
3-Yr Target (if PE normalizes)
(PE: 8→8)
PE COMPRESSION
$53.83
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 10.1%)
$187.02
(+249%)
Base:
(SPY PE: 8.3, Growth: 10.1%)
$71.59
(+33%)
Bear:
(PE: 7.1, Growth: 10.1%)
$60.85
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (9x PE), but valuation improves significantly next year (8x PE) as earnings recover.
Trailing PE: 9.15 | Current EPS (TTM): $6.11
Bull Case
$64.75
(+21%)
Analyst growth 5.3%, PE expands to 10.1
Base Case
$58.86
(+10%)
Market implied 5.3%, PE stable at 9.2
Bear Case
$38.01
(-29%)
Severe decline -20.0%, PE contracts to 7.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 14, 2026 7:23 AM ET
Data refreshes hourly during market hours. Next update: 8:23 AM
Data refreshes hourly during market hours. Next update: 8:23 AM
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Paul Joachimczyk
BUY
8058 shares
2026-04-24
Ernest D Haynes III
SELL
1581 shares
2026-02-27
James A Harrell III
SELL
20 shares
2026-02-19
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