SON
Sonoco Products Company
PAPERBOARD CONTAINERS & BOXES
Sonoco Products (SON) Stock: Buy, Sell, or Hold?
$48.94
+0.25 (+0.51%)
â˛
5d:
-2.95%
30d:
-1.45%
90d:
-13.76%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (81%)
Quality Score
52/100
Position
SLIGHTLY LOW
30-Day Fair Range
$48.52 â $50.53
Position: SLIGHTLY LOW
Forward P/E & Valuation
8.4x
FAIR
vs 8.1x historical avg
Wall Street Target
$57.13
+16.7% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$48.57 / $52.34
Trend: Strong Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
âšī¸ NEUTRAL: SON is fairly priced but lacks strong directional signals. At 1.2% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$63.19
Based on 6.0% avg growth
INTRINSIC VALUE TODAY
$39.24
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $48.94, which is considered slightly low relative to its 30-day fair value range of $48.52 to $50.53. The stock's valuation (Forward PE: 8.4) is in line with its historical norms (8.1). At these levels, the market is pricing in 1.2% annual earnings growth.
Technical Outlook: Technically, SON is in a strong downtrend. The price is currently testing key support at $48.57. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 46/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $57.12 (+16.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SON is in a strong downtrend. The price is currently testing key support at $48.57. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 46/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $57.12 (+16.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$48.52 -
$50.53
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
80.5%
Trading Range & Key Levels
30-Day Trading Range
$48.52 -
$50.53
Current vs Trading Range
SLIGHTLY LOW
Support Level
$48.57
Resistance Level
$52.34
Current Trend
Strong Downtrend
Technical data as of
Nov 13, 2026
Quantitative Signal Breakdown
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (46/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($57.12)
- BULLISH: Expecting earnings turnaround to 1.2% growth with -4.2% revenue growth
- WARNING: Composite score 52/100 in the bottom quintile â this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
8.39
Wall Street Target
$57.13
(+16.7%)
Revenue Growth (YoY)
-4.2%
Earnings Growth (YoY)
-78.8%
Profit Margin
-3.1%
Valuation Premium vs History
+1.2% premium
PE vs Historical
8.4 vs 8.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.2%
(market-implied from PE analysis)
1-Year Target
$49.53
(+1%)
2-Year Target
$50.12
(+2%)
3-Year Target
$50.72
(+4%)
3-Yr Target (if PE normalizes)
(PE: 8â8)
PE COMPRESSION
$48.96
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 8.0%)
$146.08
(+199%)
Base:
(SPY PE: 8.4, Growth: 8.0%)
$61.72
(+26%)
Bear:
(PE: 7.1, Growth: 8.0%)
$52.46
(+7%)
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (SON)
Bullish
2 Retail Mentions
Reddit / WSB Comments
1
Bearish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 4, 2026
Daily AI digest
AI Retail Discussion Summary:
Sonoco named to Newsweek's list of America's Most Trustworthy Companies for the second year in a row, based on consumer, employee, and investor trust and online media sentiment.
Key Retail Themes:
Company recognition
Trustworthiness
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 14, 2026 6:05 AM ET
Data refreshes hourly during market hours. Next update: 7:05 AM
Data refreshes hourly during market hours. Next update: 7:05 AM
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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