UPST vs BFH

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 11, 2026

UPST

48.6
AI Score
VS
BFH Wins

BFH

58.4
AI Score

Investment Advisor Scores

UPST

49score
Recommendation
HOLD

BFH

58score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric UPST BFH Winner
Forward P/E 14.9925 8.2576 BFH
PEG Ratio 0 3.1767 Tie
Revenue Growth 42.3% 3.8% UPST
Earnings Growth 211.2% 21.2% UPST
Tradestie Score 48.6/100 58.4/100 BFH
Profit Margin 4.7% 21.4% BFH
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

UPST 1M: -12.1% · 3M: -19.5% BFH 1M: -3.7% · 3M: +4.7%

Current Technical Phase

UPST

Markdown
Sell / avoid

Price below a falling SMA50 (slope -4.4%), weak momentum, RSI 36

RSI (14): 35.9 · Price: $25.59

BFH

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 49

RSI (14): 48.8 · Price: $106.37

Fundamentals Snapshot

Metric UPST BFH
Market Cap
Forward P/E 7.4 8.0
Trailing P/E 50.2 8.3
Revenue (TTM)
Revenue Growth 0.4% 0.0%
Gross Margin 0.8% 1.0%
Operating Margin 0.1% 0.3%
EPS 0.50 12.89
Dividend Yield 0.01%

Frequently Asked Questions

Based on our detailed analysis, BFH is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.