KO Stock Analysis: Buy, Sell, or Hold?
KO - Coca-Cola Company
$81.56
-3.36 (-3.96%)
▼
5d:
-2.31%
30d:
+1.59%
90d:
+8.49%
BUY
MODERATE Confidence
Analysis Updated: Jul 17, 2026 12:00 AM ET
Earnings: Jul 28, 2026
8d
Smart Money Accumulation
None View Scanner →
Strength: 3.7/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: KO shows positive signals but monitor for confirmation. Market pricing in 1.1% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: KO shows positive signals but monitor for confirmation. Market pricing in 1.1% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$101.83
Based on 5.3% avg growth
INTRINSIC VALUE TODAY
$63.23
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KO is currently trading at $81.56, which is considered fair relative to its 30-day fair value range of $80.41 to $83.57. The stock's valuation (Forward PE: 23.4) is in line with its historical norms (22.6). At these levels, the market is pricing in 1.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, KO is in a strong uptrend. The price is currently testing key support at $80.83. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 4.0% recently.
Market Sentiment: KO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KO is in a strong uptrend. The price is currently testing key support at $80.83. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 4.0% recently.
Market Sentiment: KO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$80.41 -
$83.57
Company Quality Score
63/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
74.8%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-4.0%)
- NEUTRAL: Near Wall St target ($87.10)
- NEUTRAL: Market pricing in 1.1% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$80.41 -
$83.57
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$80.83
Resistance Level
$85.68
Current Trend
Strong Uptrend
Technical data as of
Jul 17, 2026
Fundamental Context
Forward P/E (Next Year Est.)
23.43
Wall Street Target
$87.10
(+6.8%)
Revenue Growth (YoY)
12.1%
Earnings Growth (YoY)
18.2%
Profit Margin
27.8%
Valuation Premium vs History
+1.1% premium
PE vs Historical
23.4 vs 22.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.1%
(market-implied from PE analysis)
1-Year Target
$82.46
(+1%)
2-Year Target
$83.36
(+2%)
3-Year Target
$84.28
(+3%)
3-Yr Target (if PE normalizes)
(PE: 23→23)
PE COMPRESSION
$81.29
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 23.4, Growth: 6.6%)
$98.73
(+21%)
Base:
(SPY PE: 21.0, Growth: 6.6%)
$88.53
(+9%)
Bear:
(PE: 17.9, Growth: 6.6%)
$75.25
(-8%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (23x PE) as earnings recover.
Trailing PE: 26.70 | Current EPS (TTM): $3.18
Bull Case
$102.25
(+25%)
Analyst growth 9.5%, PE expands to 29.4
Base Case
$92.96
(+14%)
Market implied 9.5%, PE stable at 26.7
Bear Case
$57.75
(-29%)
Severe decline -20.0%, PE contracts to 22.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 19, 2026 12:20 PM ET
Data refreshes hourly during market hours. Next update: 1:20 PM
Data refreshes hourly during market hours. Next update: 1:20 PM
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Technical Signals Check
Is KO showing a specific setup today?
Insider Activity (6 Months)
3
Buys
12
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
BUY
2026-03-30
Ro Khanna
BUY
2026-03-23
Ro Khanna
BUY
2026-03-10
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