KR Stock Analysis: Buy, Sell, or Hold?
KR - The Kroger Co.
$58.82
0.21 (0.36%)
▲
5d:
-2.84%
30d:
-8.28%
90d:
-13.21%
BUY
HIGH Confidence
Analysis Updated: Jul 17, 2026 12:00 AM ET
Earnings: Sep 10, 2026
Smart Money Distribution
None View Scanner →
Strength: 5.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: KR trading at deep discount. Market pricing in -3.9% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: KR trading at deep discount. Market pricing in -3.9% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$93.24
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$57.89
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $58.82, which is considered fair relative to its 30-day fair value range of $56.64 to $62.44. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.1) compared to its historical average (12.6). Remarkably, the market is currently pricing in an annual earnings decline of 3.9% over the next few years. This pessimistic expectation contrasts with the company's recent 13.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KR is in a strong downtrend. Immediate support is located at $56.27, while resistance sits at $61.28.
Market Sentiment: KR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $70.64 (+20.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KR is in a strong downtrend. Immediate support is located at $56.27, while resistance sits at $61.28.
Market Sentiment: KR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $70.64 (+20.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$56.64 -
$62.44
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 20.1% below Wall St target ($70.64)
Trading Range Analysis
30-Day Trading Range
$56.64 -
$62.44
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$56.28
Resistance Level
$61.28
Current Trend
Strong Downtrend
Technical data as of
Jul 17, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.14
Wall Street Target
$70.64
(+20.1%)
Revenue Growth (YoY)
2.2%
Earnings Growth (YoY)
13.2%
Profit Margin
0.7%
Valuation Discount vs History
-3.9% cheaper
PE vs Historical
11.1 vs 12.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.9%
(market-implied from PE analysis)
1-Year Target
$56.53
(-4%)
2-Year Target
$54.32
(-8%)
3-Year Target
$52.20
(-11%)
3-Yr Target (if PE normalizes)
(PE: 11→13)
$59.06
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.0, Growth: 10.0%)
$147.74
(+151%)
Base:
(SPY PE: 11.1, Growth: 10.0%)
$78.32
(+33%)
Bear:
(PE: 9.5, Growth: 10.0%)
$66.57
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 33.11 | Current EPS (TTM): $1.77
Bull Case
$128.94
(+119%)
Analyst growth 100.0%, PE expands to 36.4
Base Case
$117.22
(+99%)
Market implied 100.0%, PE stable at 33.1
Bear Case
$39.85
(-32%)
Severe decline -20.0%, PE contracts to 28.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.1 to 12.6
Stabilization Target:
$66.54
(+13.1%)
PE Expansion Potential:
+13.1%
Share & Embed Analysis
Last updated: July 19, 2026 10:51 AM ET
Data refreshes hourly during market hours. Next update: 11:51 AM
Data refreshes hourly during market hours. Next update: 11:51 AM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
2
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
David Taylor
SELL
2026-03-24
David Taylor
SELL
2026-02-26
John Boozman
BUY
2026-02-26
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