SHOP Stock Analysis: Buy, Sell, or Hold?
SHOP - Shopify Inc. Class A subordinate voting shares
$126.88
13.13 (11.54%)
▲
5d:
+1.93%
30d:
+13.67%
90d:
+0.83%
HOLD
MODERATE Confidence
Analysis Updated: Jul 27, 2026 12:00 AM ET
Earnings: Aug 05, 2026
7d
Smart Money Accumulation
None View Scanner →
Strength: 8.4/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SHOP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SHOP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$113.52
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$70.48
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SHOP is currently trading at $126.88, which is considered extended relative to its 30-day fair value range of $112.87 to $124.41. The stock's valuation (Forward PE: 54.4) is in line with its historical norms (60.0). Remarkably, the market is currently pricing in an annual earnings decline of 3.2% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, SHOP is in a strong uptrend. The price is approaching resistance at $128.26. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 11.5% recently.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $148.39 (+17.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SHOP is in a strong uptrend. The price is approaching resistance at $128.26. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 11.5% recently.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $148.39 (+17.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$112.87 -
$124.41
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
53.3%
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View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+11.5%)
- BULLISH: Trading below Wall St target ($148.39)
Trading Range Analysis
30-Day Trading Range
$112.87 -
$124.41
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$111.06
Resistance Level
$128.26
Current Trend
Strong Uptrend
Technical data as of
Jul 27, 2026
Fundamental Context
Forward P/E (Next Year Est.)
54.42
Wall Street Target
$148.39
(+17.0%)
Revenue Growth (YoY)
34.3%
Earnings Growth (YoY)
-42.3%
Profit Margin
10.8%
Valuation Discount vs History
-3.2% cheaper
PE vs Historical
54.4 vs 60.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.2%
(market-implied from PE analysis)
1-Year Target
$122.82
(-3%)
2-Year Target
$118.89
(-6%)
3-Year Target
$115.09
(-9%)
3-Yr Target (if PE normalizes)
(PE: 54→60)
$126.90
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 54.4, Growth: 26.4%)
$255.98
(+102%)
Base:
(SPY PE: 20.8, Growth: 26.4%)
$97.90
(-23%)
Bear:
(PE: 17.7, Growth: 26.4%)
$83.21
(-34%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (60x PE), but valuation improves significantly next year (54x PE) as earnings recover.
Forward PE: 59.88 | Forward EPS (Implied): $2.12
Bull Case
$153.21
(+21%)
Analyst growth 15.0%, PE expands to 62.9
Base Case
$126.88
(0%)
Market implied 0.0%, PE stable at 59.9
Bear Case
$97.06
(-24%)
Severe decline -15.0%, PE contracts to 53.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 54.4 to 60.0
Stabilization Target:
$139.90
(+10.3%)
PE Expansion Potential:
+10.3%
Share & Embed Analysis
Last updated: July 28, 2026 1:09 AM ET
Data refreshes hourly during market hours. Next update: 2:09 AM
Data refreshes hourly during market hours. Next update: 2:09 AM
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Technical Signals Check
Is SHOP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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