SHOP vs ROKU

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Aug 15, 2026

SHOP

37.8
AI Score
VS
ROKU Wins

ROKU

50.1
AI Score

Investment Advisor Scores

SHOP

38score
Recommendation
SELL

ROKU

50score
Recommendation
HOLD

AI Analyst Insights

AI insights temporarily unavailable

Detailed Metrics Comparison

Metric SHOP ROKU Winner
Revenue 6.75B 2.60B SHOP
Net Income 921.00M 249.92M SHOP
Gross Margin 48.2% 47.6% SHOP
Net Margin 13.6% 9.6% SHOP
Operating Income 870.00M 197.95M SHOP
ROE 7.3% 8.9% ROKU
ROA 6.4% 5.5% SHOP
Total Assets 14.47B 4.57B SHOP
Cash 1.66B 2.00B ROKU
Current Ratio 5.35 2.87 SHOP
Free Cash Flow 1.13B 476.88M SHOP

Relative Price Performance (Last 90 Days)

SHOP 1M: +33.3% · 3M: +42.3% ROKU 1M: +11.2% · 3M: +25.9%

Current Technical Phase

SHOP

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (11.5% over 20 days), RSI 61

RSI (14): 61.2 · Price: $149.25

ROKU

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (7.7% over 20 days), RSI 74

RSI (14): 73.7 · Price: $157.49

Fundamentals Snapshot

Metric SHOP ROKU
Market Cap
Forward P/E 60.0 40.0
Trailing P/E 99.0 66.6
Revenue (TTM)
Revenue Growth 0.3% 0.2%
Gross Margin 0.5% 0.5%
Operating Margin 0.2% 0.1%
EPS 1.48 2.37
Dividend Yield

Frequently Asked Questions

Based on our detailed analysis, ROKU is currently the stronger investment candidate, winning 2 of the key financial metrics based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.