SHOP Shopify Inc. Class A subordinate voting shares SERVICES-PREPACKAGED SOFTWARE Best Software Stocks 2026 →

SHOP Stock Analysis: Buy, Sell, or Hold?

$147.09
+0.31 (+0.21%) ▲
5d: -1.22% 30d: -17.43% 90d: -1.05%
QUANTITATIVE VERDICT
HOLD
MODERATE Confidence (80%)
Quality Score
63/100
Position
OVERSOLD
30-Day Fair Range
$151.44 – $173.29
Position: OVERSOLD
Forward P/E & Valuation
59.8x FAIR
vs 60.4x historical avg
Wall Street Target
$177.29
+20.5% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$135.65 / $160.88
Trend: Strong Uptrend
💡Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 HOLD: SHOP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Oct 30, 2026 at $157.49 · last confirmed Nov 13, 2026

Strength: 8.9/10

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Interactive Price Chart (1 Month)

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Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$119.76
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$74.36
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: SHOP is currently trading at $147.09, which is considered oversold relative to its 30-day fair value range of $151.44 to $173.29. The stock's valuation (Forward PE: 59.8) is in line with its historical norms (60.4). Remarkably, the market is currently pricing in an annual earnings decline of 0.3% over the next few years. This pessimistic expectation contrasts with the company's recent 79.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, SHOP is in a strong uptrend. Immediate support is located at $135.65, while resistance sits at $160.88.

Market Sentiment: The stock scores a mixed 57/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $177.29 (+20.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD
Historical Trading Range $151.44 - $173.29
Company Quality Score 63/100 (BUY)
Volume Confirmation HIGH
Confidence Score 79.5%

Trading Range & Key Levels

30-Day Trading Range $151.44 - $173.29
Current vs Trading Range OVERSOLD
Support Level $135.65
Resistance Level $160.88
Current Trend Strong Uptrend
Technical data as of Nov 13, 2026

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Quantitative Signal Breakdown

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (57/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 20.5% below Wall St target ($177.29)
  • NEUTRAL: Bottoming setup forming (57/100) — watch for confirmation

Fundamental Context

Forward P/E (Next Year Est.) 59.80
Wall Street Target $177.29 (+20.5%)
Revenue Growth (YoY) 31.6%
Earnings Growth (YoY) 79.5%
Profit Margin 15.0%
Valuation Discount vs History -0.3% cheaper
PE vs Historical 59.8 vs 60.4 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -0.3% (market-implied from PE analysis)
1-Year Target $146.65 (0%)
2-Year Target $146.21 (-1%)
3-Year Target $145.77 (-1%)
3-Yr Target (if PE normalizes) (PE: 60→60) $147.24 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 59.8, Growth: 29.1%) $316.35 (+115%)
Base: (SPY PE: 19.9, Growth: 29.1%) $105.07 (-29%)
Bear: (PE: 16.9, Growth: 29.1%) $89.31 (-39%)
📈 Valuation based on Current Earnings
Forward PE: 59.52 | Forward EPS (Implied): $2.47
Bull Case $177.61 (+21%)
Analyst growth 15.0%, PE expands to 62.5
Base Case $147.09 (0%)
Market implied 0.0%, PE stable at 59.5
Bear Case $112.52 (-24%)
Severe decline -15.0%, PE contracts to 53.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 59.8 to 60.4
Stabilization Target: $148.58 (+1.0%)
PE Expansion Potential: +1.0%
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Reddit & Retail Trader Sentiment (SHOP)

Bearish 2 Retail Mentions
Reddit / WSB Comments
1
Bearish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 14, 2026
Daily AI digest
AI Retail Discussion Summary: PayPal's checkout button growth remains stagnant despite the success of newer businesses like Venmo and financial services
Key Retail Themes: PayPal's checkout button growth Growth of Venmo and financial services
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams. View All Trending Reddit & WSB Stocks →
Last updated: November 14, 2026 11:42 PM ET
Data refreshes hourly during market hours. Next update: 12:42 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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