Is UAA stock a Buy, Sell, or Hold?

Based on our analysis, UAA is currently a WAIT with low confidence. 📊 MIXED SIGNALS: UAA shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of UAA stock?

Our analysis estimates the fair value range for UAA to be between $5.90 and $7.25. The current price is $5.29.

What is the analyst price target for UAA?

The average Wall Street analyst price target for UAA is $6.40. This implies a potential upside of 20.9% from current levels.

UAA Stock Analysis: Buy, Sell, or Hold?

UAA - Under Armour, Inc.

APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL

$5.29

-0.07 (-1.31%) ▼

5d: -9.88%

30d: -28.8%

90d: +3.32%

WAIT

LOW Confidence

Protect Your UAA Gains

Analysis Updated: Aug 17, 2026 12:00 AM ET

Earnings: Aug 07, 2026 0d

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Aug 7, 2026 at $6.11 · last confirmed Aug 14, 2026

Strength: 10.0/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 MIXED SIGNALS: UAA shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$11.05

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$6.86

22.9% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: UAA is currently trading at $5.29, which is considered oversold relative to its 30-day fair value range of $5.90 to $7.25. From a valuation perspective, the stock is trading at a discount (Forward PE: 23.3) compared to its historical average (26.1). Remarkably, the market is currently pricing in an annual earnings decline of 3.7% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, UAA is in a strong downtrend. The price is currently testing key support at $5.20. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock scores a mixed 50/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $6.40 (+20.9%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $5.90 - $7.25

Company Quality Score 46/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 79.5%

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All Signals

BULLISH: Price oversold vs 30-day range
NEUTRAL: Mixed technical signals (50/100)
BULLISH: High volume confirmation
BULLISH: Trading 20.9% below Wall St target ($6.40)
WARNING: Composite score 46/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $5.90 - $7.25

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $5.20

Resistance Level $6.91

Current Trend Strong Downtrend

Technical data as of Aug 17, 2026

Fundamental Context

Forward P/E (Next Year Est.) 23.31

Wall Street Target $6.40 (+20.9%)

Revenue Growth (YoY) -3.2%

Earnings Growth (YoY) -98.9%

Profit Margin -10.0%

Valuation Discount vs History -3.7% cheaper

PE vs Historical 23.3 vs 26.1 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -3.7% (market-implied from PE analysis)

1-Year Target $5.09 (-4%)

2-Year Target $4.91 (-7%)

3-Year Target $4.72 (-11%)

3-Yr Target (if PE normalizes) (PE: 23→26) $5.29 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 23.3, Growth: 96.6%) $17.85 (+238%)

Base: (SPY PE: 20.1, Growth: 96.6%) $15.40 (+191%)

Bear: (PE: 17.1, Growth: 96.6%) $13.09 (+147%)

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 23.3 to 26.1

Stabilization Target: $5.92 (+11.9%)

PE Expansion Potential: +11.9%

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Last updated: August 18, 2026 6:18 AM ET
Data refreshes hourly during market hours. Next update: 7:18 AM

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Insider Activity (6 Months)

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Advanced UAA Option Strategies

Professional options setups generated by AI based on today's UAA price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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