What is the fair value of UAA stock?

Our analysis estimates the fair value range for UAA to be between $4.56 and $5.00. The current price is $4.74.

What is the analyst price target for UAA?

The average Wall Street analyst price target for UAA is $6.27. This implies a potential upside of 32.3% from current levels.

Under Armour (UAA) Stock: Buy, Sell, or Hold?

UAA - Under Armour, Inc.

APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL

$4.74

-0.14 (-2.87%) ▼

5d: -3.85%

30d: -4.63%

90d: -34.89%

WAIT

LOW Confidence

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Analysis Updated: Oct 16, 2026 12:00 AM ET

Earnings: Nov 05, 2026 18d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 2, 2026 at $4.71 · last confirmed Oct 16, 2026

Strength: 8.4/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
ℹ️ NEUTRAL: UAA is fairly priced but lacks strong directional signals. At -6.1% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$11.05

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$6.86

30.9% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: UAA is currently trading at $4.74, which is considered fair relative to its 30-day fair value range of $4.56 to $5.00. From a valuation perspective, the stock is trading at a discount (Forward PE: 20.9) compared to its historical average (25.2). Remarkably, the market is currently pricing in an annual earnings decline of 6.1% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, UAA is in a strong downtrend. Immediate support is located at $4.58, while resistance sits at $5.06.

Market Sentiment: UAA scores 36/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $6.27 (+32.3%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $4.56 - $5.00

Company Quality Score 44/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 50.0%

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All Signals

NEUTRAL: Price in fair range
BEARISH: Weak technical setup (36/100)
BULLISH: High volume confirmation
BULLISH: Trading 32.3% below Wall St target ($6.27)
WARNING: Composite score 44/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $4.56 - $5.00

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $4.59

Resistance Level $5.06

Current Trend Strong Downtrend

Technical data as of Oct 16, 2026

Fundamental Context

Forward P/E (Next Year Est.) 20.89

Wall Street Target $6.27 (+32.3%)

Revenue Growth (YoY) -3.2%

Earnings Growth (YoY) -98.9%

Profit Margin -10.0%

Valuation Discount vs History -6.1% cheaper

PE vs Historical 20.9 vs 25.2 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -6.1% (market-implied from PE analysis)

1-Year Target $4.45 (-6%)

2-Year Target $4.18 (-12%)

3-Year Target $3.92 (-17%)

3-Yr Target (if PE normalizes) (PE: 21→25) $4.73 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.9, Growth: 96.6%) $16.00 (+238%)

Base: (SPY PE: 19.9, Growth: 96.6%) $15.21 (+221%)

Bear: (PE: 16.9, Growth: 96.6%) $12.93 (+173%)

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 20.9 to 25.2

Stabilization Target: $5.72 (+20.6%)

PE Expansion Potential: +20.6%

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Last updated: October 17, 2026 7:37 AM ET
Data refreshes hourly during market hours. Next update: 8:37 AM

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Advanced UAA Option Strategies

Professional options setups generated by AI based on today's UAA price and gamma walls.

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