BZUN Stock Analysis: Buy, Sell, or Hold?
BZUN - Baozun Inc. American Depositary Shares
$2.87
-0.11 (-3.69%)
▼
5d:
+15.73%
30d:
-1.03%
90d:
+5.51%
BUY
HIGH Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 27, 2026
23d
Get Alerted When BZUN Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
✅ BUY SIGNAL: BZUN trading at deep discount. Market pricing in -6.9% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: BZUN trading at deep discount. Market pricing in -6.9% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$6.73
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$4.18
31.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 0.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BZUN is currently trading at $2.87, which is considered fair relative to its 30-day fair value range of $2.57 to $2.86. From a valuation perspective, the stock is trading at a discount (Forward PE: 0.6) compared to its historical average (0.7). Remarkably, the market is currently pricing in an annual earnings decline of 6.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, BZUN is in a uptrend. Immediate support is located at $2.42, while resistance sits at $3.16. Short-term momentum is weak, with the stock down 3.7% recently.
Market Sentiment: BZUN has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $4.24 (+47.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, BZUN is in a uptrend. Immediate support is located at $2.42, while resistance sits at $3.16. Short-term momentum is weak, with the stock down 3.7% recently.
Market Sentiment: BZUN has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $4.24 (+47.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$2.57 -
$2.86
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
78.6%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.7%)
- BULLISH: Trading 47.8% below Wall St target ($4.24)
Trading Range Analysis
30-Day Trading Range
$2.57 -
$2.86
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$2.42
Resistance Level
$3.16
Current Trend
Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
0.58
Wall Street Target
$4.24
(+47.8%)
Revenue Growth (YoY)
15.3%
Earnings Growth (YoY)
-47.6%
Profit Margin
-1.8%
Valuation Discount vs History
-6.9% cheaper
PE vs Historical
0.6 vs 0.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-6.9%
(market-implied from PE analysis)
1-Year Target
$2.67
(-7%)
2-Year Target
$2.49
(-13%)
3-Year Target
$2.32
(-19%)
3-Yr Target (if PE normalizes)
(PE: 1→1)
$2.79
(-3%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 44.6%)
$309.20
(+10674%)
Base:
(SPY PE: 0.6, Growth: 44.6%)
$8.67
(+202%)
Bear:
(PE: 0.5, Growth: 44.6%)
$7.37
(+157%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 0.6 to 0.7
Stabilization Target:
$3.45
(+20.4%)
PE Expansion Potential:
+20.4%
Share & Embed Analysis
Last updated: August 03, 2026 12:59 AM ET
Data refreshes hourly during market hours. Next update: 1:59 AM
Data refreshes hourly during market hours. Next update: 1:59 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is BZUN showing a specific setup today?
Insider Activity (6 Months)
14
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Wenbin Qiu
BUY
16000 shares
2026-04-17
Wenbin Qiu
BUY
17500 shares
2026-04-16
Wenbin Qiu
BUY
11000 shares
2026-04-15
Top Rated Internet Retail Stocks
Top-rated stocks in Internet Retail by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
AMZN
Amazon.com Inc |
STRONG BUY
70 analysts |
$322 | 58 HOLD |
|
BABA
Alibaba Group Holding Ltd |
STRONG BUY
40 analysts |
$190 | 49 HOLD |
|
JD
JD.com Inc Adr |
STRONG BUY
38 analysts |
$40 | 46 HOLD |
|
SE
Sea Ltd |
STRONG BUY
35 analysts |
$142 | 47 HOLD |
|
DASH
DoorDash, Inc. Class A C… |
BUY
41 analysts |
$245 | 56 HOLD |
