EBAY Stock Analysis: Buy, Sell, or Hold?
EBAY - eBay Inc
$114.01
0.49 (0.43%)
▲
5d:
+4.22%
30d:
+2.45%
90d:
+10.18%
BUY
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 05, 2026
2d
Smart Money Accumulation
None View Scanner →
Strength: 4.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 3.5% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 3.5% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$144.15
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$89.50
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: EBAY is currently trading at $114.01, which is considered slightly high relative to its 30-day fair value range of $109.41 to $115.41. From a valuation perspective, the stock is trading at a premium (Forward PE: 16.9) compared to its historical average (15.3). At these levels, the market is pricing in 3.5% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, EBAY is in a strong uptrend. Immediate support is located at $106.43, while resistance sits at $117.63.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, EBAY is in a strong uptrend. Immediate support is located at $106.43, while resistance sits at $117.63.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$109.41 -
$115.41
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
61.4%
All Signals
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($111.31)
- NEUTRAL: Market pricing in 3.5% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$109.41 -
$115.41
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$106.43
Resistance Level
$117.63
Current Trend
Strong Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.92
Wall Street Target
$111.31
(-2.4%)
Revenue Growth (YoY)
19.5%
Earnings Growth (YoY)
7.1%
Profit Margin
17.6%
Valuation Premium vs History
+3.5% premium
PE vs Historical
16.9 vs 15.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.5%
(market-implied from PE analysis)
1-Year Target
$118.00
(+4%)
2-Year Target
$122.13
(+7%)
3-Year Target
$126.40
(+11%)
3-Yr Target (if PE normalizes)
(PE: 17→15)
PE COMPRESSION
$114.32
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 9.9%)
$185.36
(+63%)
Base:
(SPY PE: 16.9, Growth: 9.9%)
$151.27
(+33%)
Bear:
(PE: 14.4, Growth: 9.9%)
$128.58
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 26.59 | Current EPS (TTM): $4.27
Bull Case
$197.09
(+73%)
Analyst growth 57.8%, PE expands to 29.2
Base Case
$179.17
(+57%)
Market implied 57.8%, PE stable at 26.6
Bear Case
$77.19
(-32%)
Severe decline -20.0%, PE contracts to 22.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 02, 2026 1:53 PM ET
Data refreshes hourly during market hours. Next update: 2:53 PM
Data refreshes hourly during market hours. Next update: 2:53 PM
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Technical Signals Check
Is EBAY showing a specific setup today?
Insider Activity (6 Months)
1
Buys
7
Sells
Net
INSIDERS SELLING
Recent Transactions
Jordan Douglas Bradle Sw…
SELL
12113 shares
2026-04-15
Jamie Iannone
SELL
21000 shares
2026-04-06
Jordan Douglas Bradle Sw…
SELL
12978 shares
2026-03-18
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