eBay (EBAY) Stock: Buy, Sell, or Hold?
EBAY - eBay Inc
$107.75
2.72 (2.59%)
▲
5d:
+1.79%
30d:
+5.32%
90d:
-1.7%
BUY
MODERATE Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 04, 2026
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Sep 4, 2026 at $103.41 · last confirmed Sep 10, 2026
Strength: 6.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 0.6% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 0.6% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$144.01
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$89.42
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: EBAY is currently trading at $107.75, which is considered slightly high relative to its 30-day fair value range of $102.76 to $108.16. The stock's valuation (Forward PE: 15.6) is in line with its historical norms (15.3). At these levels, the market is pricing in 0.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is approaching resistance at $109.65. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: EBAY scores 63/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $116.15 (+10.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is approaching resistance at $109.65. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: EBAY scores 63/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $116.15 (+10.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$102.76 -
$108.16
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
All Signals
- BULLISH: Strong technical setup (63/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($116.15)
- NEUTRAL: Market pricing in 0.6% annual earnings growth - fairly valued
- BULLISH: Bottoming setup score 63/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$102.76 -
$108.16
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$99.85
Resistance Level
$109.65
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.60
Wall Street Target
$116.15
(+10.6%)
Revenue Growth (YoY)
14.8%
Earnings Growth (YoY)
55.0%
Profit Margin
18.6%
Valuation Premium vs History
+0.6% premium
PE vs Historical
15.6 vs 15.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.6%
(market-implied from PE analysis)
1-Year Target
$105.66
(+1%)
2-Year Target
$106.29
(+1%)
3-Year Target
$106.93
(+2%)
3-Yr Target (if PE normalizes)
(PE: 16→15)
PE COMPRESSION
$104.88
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 9.9%)
$180.23
(+72%)
Base:
(SPY PE: 15.6, Growth: 9.9%)
$139.39
(+33%)
Bear:
(PE: 13.3, Growth: 9.9%)
$118.48
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 21.98 | Current EPS (TTM): $4.71
Bull Case
$162.76
(+55%)
Analyst growth 42.9%, PE expands to 24.2
Base Case
$147.97
(+41%)
Market implied 42.9%, PE stable at 22.0
Bear Case
$70.39
(-33%)
Severe decline -20.0%, PE contracts to 18.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 11, 2026 4:27 PM ET
Data refreshes hourly during market hours. Next update: 5:27 PM
Data refreshes hourly during market hours. Next update: 5:27 PM
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Technical Signals Check
Is EBAY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Jordan Douglas Bradle Sw…
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12113 shares
2026-04-15
Jamie Iannone
SELL
21000 shares
2026-04-06
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12978 shares
2026-03-18
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Professional options setups generated by AI based on today's EBAY price and gamma walls.
