EBAY Stock Analysis: Buy, Sell, or Hold?
EBAY - eBay Inc
$104.13
-0.48 (-0.46%)
▼
5d:
+0.96%
30d:
-4.75%
90d:
-11.1%
HOLD
MODERATE Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 05, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: EBAY is fairly valued with market pricing in 0.3% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: EBAY is fairly valued with market pricing in 0.3% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$144.01
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$89.42
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: EBAY is currently trading at $104.13, which is considered oversold relative to its 30-day fair value range of $104.88 to $113.93. The stock's valuation (Forward PE: 15.5) is in line with its historical norms (15.3). At these levels, the market is pricing in 0.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, EBAY is in a strong uptrend. Immediate support is located at $100.50, while resistance sits at $111.00.
Market Sentiment: The stock scores a mixed 55/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $116.15 (+11.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, EBAY is in a strong uptrend. Immediate support is located at $100.50, while resistance sits at $111.00.
Market Sentiment: The stock scores a mixed 55/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $116.15 (+11.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$104.88 -
$113.93
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
78.1%
Protect Your Profits
Holding EBAY? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($116.15)
- NEUTRAL: Market pricing in 0.3% annual earnings growth - fairly valued
- NEUTRAL: Bottoming setup forming (55/100) — watch for confirmation
Trading Range Analysis
30-Day Trading Range
$104.88 -
$113.93
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$100.50
Resistance Level
$111.00
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.47
Wall Street Target
$116.15
(+11.5%)
Revenue Growth (YoY)
14.8%
Earnings Growth (YoY)
55.0%
Profit Margin
18.6%
Valuation Premium vs History
+0.3% premium
PE vs Historical
15.5 vs 15.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.3%
(market-implied from PE analysis)
1-Year Target
$104.44
(+0%)
2-Year Target
$104.76
(+1%)
3-Year Target
$105.07
(+1%)
3-Yr Target (if PE normalizes)
(PE: 15→15)
PE COMPRESSION
$103.94
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 9.9%)
$179.34
(+72%)
Base:
(SPY PE: 15.5, Growth: 9.9%)
$138.20
(+33%)
Bear:
(PE: 13.1, Growth: 9.9%)
$117.47
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 21.57 | Current EPS (TTM): $4.85
Bull Case
$159.74
(+53%)
Analyst growth 38.8%, PE expands to 23.7
Base Case
$145.22
(+40%)
Market implied 38.8%, PE stable at 21.6
Bear Case
$71.13
(-32%)
Severe decline -20.0%, PE contracts to 18.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 22, 2026 4:03 PM ET
Data refreshes hourly during market hours. Next update: 5:03 PM
Data refreshes hourly during market hours. Next update: 5:03 PM
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Technical Signals Check
Is EBAY showing a specific setup today?
Insider Activity (6 Months)
1
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
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2026-04-15
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SELL
21000 shares
2026-04-06
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SELL
12978 shares
2026-03-18
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