eBay (EBAY) Stock: Buy, Sell, or Hold?
EBAY - eBay Inc
$106.86
0.46 (0.43%)
â˛
5d:
-0.43%
30d:
+0.95%
90d:
-6.84%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 04, 2026
29d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Oct 2, 2026 at $106.40 · last confirmed Oct 2, 2026
Strength: 4.8/10
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: EBAY is fairly priced but lacks strong directional signals. At 1.0% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: EBAY is fairly priced but lacks strong directional signals. At 1.0% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$143.18
Based on 6.8% avg growth
INTRINSIC VALUE TODAY
$88.91
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: EBAY is currently trading at $106.86, which is considered fair relative to its 30-day fair value range of $104.30 to $109.14. The stock's valuation (Forward PE: 15.8) is in line with its historical norms (15.4). At these levels, the market is pricing in 1.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is currently testing key support at $104.61. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: EBAY scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is currently testing key support at $104.61. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: EBAY scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$104.30 -
$109.14
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
46.2%
Protect Your Profits
Holding EBAY? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (30/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($116.11)
- NEUTRAL: Market pricing in 1.0% annual earnings growth - fairly valued
- WARNING: Composite score 52/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$104.30 -
$109.14
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$104.61
Resistance Level
$112.25
Current Trend
Strong Uptrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.85
Wall Street Target
$116.11
(+9.1%)
Revenue Growth (YoY)
14.8%
Earnings Growth (YoY)
55.0%
Profit Margin
18.6%
Valuation Premium vs History
+1.0% premium
PE vs Historical
15.9 vs 15.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.0%
(market-implied from PE analysis)
1-Year Target
$107.46
(+1%)
2-Year Target
$108.54
(+2%)
3-Year Target
$109.62
(+3%)
3-Yr Target (if PE normalizes)
(PE: 16â15)
PE COMPRESSION
$106.51
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 9.5%)
$179.55
(+69%)
Base:
(SPY PE: 15.9, Growth: 9.5%)
$139.51
(+31%)
Bear:
(PE: 13.5, Growth: 9.5%)
$118.59
(+12%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 22.29 | Current EPS (TTM): $4.75
Bull Case
$164.61
(+55%)
Analyst growth 41.3%, PE expands to 24.5
Base Case
$149.64
(+41%)
Market implied 41.3%, PE stable at 22.3
Bear Case
$72.01
(-32%)
Severe decline -20.0%, PE contracts to 19.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 05, 2026 10:34 AM ET
Data refreshes hourly during market hours. Next update: 11:34 AM
Data refreshes hourly during market hours. Next update: 11:34 AM
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Technical Signals Check
Is EBAY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Jordan Douglas Bradle SwâĻ
SELL
12113 shares
2026-04-15
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Advanced EBAY Option Strategies
Professional options setups generated by AI based on today's EBAY price and gamma walls.
