FLO Stock Analysis: Buy, Sell, or Hold?
FLO - Flowers Foods, Inc.
$7.35
-0.43 (-5.53%)
▼
5d:
-5.65%
30d:
+1.52%
90d:
-10.15%
HOLD
LOW Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Aug 14, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: FLO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: FLO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$0.53
Based on -35.8% avg growth
INTRINSIC VALUE TODAY
$0.33
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FLO is currently trading at $7.35, which is considered slightly low relative to its 30-day fair value range of $7.28 to $7.77. From a valuation perspective, the stock is trading at a discount (Forward PE: 8.9) compared to its historical average (10.5). Remarkably, the market is currently pricing in an annual earnings decline of 5.4% over the next few years. This pessimistic expectation contrasts with the company's recent 20.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, FLO is in a strong downtrend. The price is currently testing key support at $7.22. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 5.5% recently.
Market Sentiment: FLO has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $9.00 (+22.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, FLO is in a strong downtrend. The price is currently testing key support at $7.22. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 5.5% recently.
Market Sentiment: FLO has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $9.00 (+22.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$7.28 -
$7.77
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
85.7%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-5.5%)
- BULLISH: Trading 22.4% below Wall St target ($9.00)
- CAUTION: Recommendation downgraded due to -5.6% 5-day decline
Trading Range Analysis
30-Day Trading Range
$7.28 -
$7.77
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$7.22
Resistance Level
$7.89
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.87
Wall Street Target
$9.00
(+22.4%)
Revenue Growth (YoY)
6.8%
Earnings Growth (YoY)
20.0%
Profit Margin
1.4%
Valuation Discount vs History
-5.4% cheaper
PE vs Historical
8.9 vs 10.5
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.4%
(market-implied from PE analysis)
1-Year Target
$6.95
(-5%)
2-Year Target
$6.58
(-11%)
3-Year Target
$6.22
(-15%)
3-Yr Target (if PE normalizes)
(PE: 9→11)
$7.36
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -75.5%)
$17.64
(+140%)
Base:
(SPY PE: 8.9, Growth: -75.5%)
$7.18
(-2%)
Bear:
(PE: 7.5, Growth: -75.5%)
$6.11
(-17%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 22.23 | Current EPS (TTM): $0.35
Bull Case
$17.12
(+133%)
Analyst growth 100.0%, PE expands to 24.5
Base Case
$15.56
(+112%)
Market implied 100.0%, PE stable at 22.2
Bear Case
$5.29
(-28%)
Severe decline -20.0%, PE contracts to 18.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 8.9 to 10.5
Stabilization Target:
$8.70
(+18.3%)
PE Expansion Potential:
+18.3%
Share & Embed Analysis
Last updated: June 23, 2026 6:34 AM ET
Data refreshes hourly during market hours. Next update: 7:34 AM
Data refreshes hourly during market hours. Next update: 7:34 AM
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Technical Signals Check
Is FLO showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Ryals Mcmullian
SELL
209000 shares
2026-04-01
Ryals Mcmullian
SELL
209000 shares
2026-01-02
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