Why is FLWS Up Today?

FLWS
$3.73
▲ +4.19% (+$0.16)
Last updated: Sep 05, 2026 8:56 PM ET

About 1-800-FLOWERS.COM Inc

1-800-Flowers.com Inc is a provider of gifts designed to help customers express, connect, and celebrate. The company's e-commerce business platform features all brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, Harry and David, PersonalizationMall.com, Shari's Berries, FruitB...

Sector: RETAIL-RETAIL STORES, NEC
Market Cap: $289.47M
Forward P/E: -9.9
52-Week Range: $2.89 - $7.10
Employees: 3,900

Overall Confidence: 70%

70% Confident

Based on news, social sentiment, options activity, and sector analysis

OPTIONS 75% Confidence
🎯 Unusual CALL buying detected
Options traders are heavily buying calls on FLWS, with 98% of volume in calls. This suggests bullish institutional positioning.
SECTOR 65% Confidence
RETAIL-RETAIL STORES, NEC sector moving together
This appears to be a sector-wide move. The RETAIL-RETAIL STORES, NEC sector is up 3.7% on average.

✅ Move Confirmation

LOW VOLUME 0.7x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

RETAIL-RETAIL STORES, NEC sector: +3.7%

This appears to be a sector-wide move. Most RETAIL-RETAIL STORES, NEC stocks are moving in the same direction.

Market Comparison

FLWS is significantly outperforming the market (+4.6% vs SPY)
S&P 500
SPY
-0.39%
Nasdaq 100
QQQ
+0.18%
FLWS
This Stock
+4.19%
vs S&P 500: +4.58%
vs Nasdaq: +4.01%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, FLWS is expected to trade between:
$3.66 - $3.84

Key Level to Watch

$3.92 resistance
Watch for continuation above $3.73

🔔 Get FLWS Alerts

We'll notify you when FLWS's trend changes or a new signal fires.

Last updated: Sep 05, 2026 8:56 PM (-236 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.29
Put/Call Ratio
143.1%
Implied Volatility
Call Volume: 12,028
Put Volume: 3,443
Total: 15,471
Unusual Activity: $4 CALL (2,303 vol) $4 CALL (1,943 vol) $3 PUT (1,002 vol)

Historical Context

FLWS has moved more than 3.0% up on 45 occasions in the past year.

44.4%
Continuation Rate
20/45 times continued up
+0.44%
Avg Next Day Change
After similar up moves
Last similar move: Sep 02, 2026 (5.4%) → Next day: -1.2%

Frequently Asked Questions

Why is FLWS stock up today?

Options traders are heavily buying calls on FLWS, with 98% of volume in calls. This suggests bullish institutional positioning.

Is FLWS stock a buy or sell right now?

Based on current analysis, FLWS shows 70% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the FLWS stock price target?

FLWS is currently trading at $3.73. Based on today's momentum, the expected short-term range is $3.66 - $3.84. See long-term price prediction →

Will FLWS stock continue rising?

Our analysis shows a 45% probability that FLWS's move continues in the next 1-3 days. Key level to watch: $3.92 (resistance).

Is FLWS stock oversold or overbought?

FLWS's RSI (Relative Strength Index) is currently at 44.9. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for FLWS stock?

FLWS's 10-day momentum indicator is at -0.24. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is FLWS outperforming or underperforming the market?

FLWS (+4.19%) is currently significantly outperforming the market (+4.6% vs SPY). Today, the S&P 500 (SPY) is down -0.39%, and Nasdaq (QQQ) is up 0.18%.

What does MACD indicate for FLWS?

FLWS's MACD (-0.11) is currently below the signal line (-0.08), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 25.9) is strong.

Is FLWS in an uptrend or downtrend?

Based on moving average analysis, FLWS is in a bearish trend. The price ($3.73) is trading below both the 20-day SMA ($3.87) and 50-day SMA ($3.89). This alignment typically indicates sustained downward pressure.

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