FTLF Stock Analysis: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$11.85
1.02 (9.42%)
▲
5d:
+14.49%
30d:
+14.27%
90d:
-8.35%
HOLD
MODERATE Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Aug 13, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD - EXTENDED: FTLF is 7.6% above its trading range ($11.01). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
📊 HOLD - EXTENDED: FTLF is 7.6% above its trading range ($11.01). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$22.28
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$13.83
14.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $11.85, which is considered extended relative to its 30-day fair value range of $9.88 to $11.01. The stock's valuation (Forward PE: 10.8) is in line with its historical norms (10.4). At these levels, the market is pricing in 1.3% annual earnings growth.
Technical Outlook: Technically, FTLF is in a strong downtrend. The price is approaching resistance at $10.90. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 9.4% recently.
Market Sentiment: FTLF has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $17.50 (+47.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, FTLF is in a strong downtrend. The price is approaching resistance at $10.90. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 9.4% recently.
Market Sentiment: FTLF has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $17.50 (+47.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$9.88 -
$11.01
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
65.2%
All Signals
- BEARISH: Price extended above range (+7.6% above its trading range)
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+9.4%)
- BULLISH: Trading 47.7% below Wall St target ($17.50)
- BULLISH: Expecting earnings turnaround to 1.3% growth with 58.9% revenue growth
- CAUTION: Extended 7.6% above its trading range - wait for pullback
Trading Range Analysis
30-Day Trading Range
$9.88 -
$11.01
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$9.51
Resistance Level
$10.91
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.77
Wall Street Target
$17.50
(+47.7%)
Revenue Growth (YoY)
58.9%
Earnings Growth (YoY)
-15.0%
Profit Margin
6.6%
Valuation Premium vs History
+1.3% premium
PE vs Historical
10.8 vs 10.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.3%
(market-implied from PE analysis)
1-Year Target
$12.00
(+1%)
2-Year Target
$12.16
(+3%)
3-Year Target
$12.32
(+4%)
3-Yr Target (if PE normalizes)
(PE: 11→10)
PE COMPRESSION
$11.89
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 27.9%)
$50.13
(+323%)
Base:
(SPY PE: 10.8, Growth: 27.9%)
$24.80
(+109%)
Bear:
(PE: 9.2, Growth: 27.9%)
$21.08
(+78%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 18.05 | Current EPS (TTM): $0.60
Bull Case
$21.84
(+84%)
Analyst growth 83.3%, PE expands to 19.9
Base Case
$19.86
(+68%)
Market implied 83.3%, PE stable at 18.1
Bear Case
$7.36
(-38%)
Severe decline -20.0%, PE contracts to 15.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: June 24, 2026 5:48 AM ET
Data refreshes hourly during market hours. Next update: 6:48 AM
Data refreshes hourly during market hours. Next update: 6:48 AM
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Grant Robert Dawson
BUY
3000 shares
2026-04-10
Matthew Lingenbrink
BUY
3000 shares
2026-04-10
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