FitLife Brands (FTLF) Stock: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$8.23
-0.02 (-0.24%)
▼
5d:
-4.08%
30d:
-12.41%
90d:
-19.76%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 12, 2026
19d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: FTLF shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: FTLF shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$24.12
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$14.97
45.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $8.22, which is considered oversold relative to its 30-day fair value range of $8.60 to $9.42. From a valuation perspective, the stock is trading at a discount (Forward PE: 6.4) compared to its historical average (9.6). Remarkably, the market is currently pricing in an annual earnings decline of 12.7% over the next few years. This pessimistic expectation contrasts with the company's recent 11.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, FTLF is in a strong downtrend. The price is currently testing key support at $8.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: FTLF scores 61/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $17.50 (+112.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, FTLF is in a strong downtrend. The price is currently testing key support at $8.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: FTLF scores 61/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $17.50 (+112.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$8.60 -
$9.42
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (61/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 112.8% below Wall St target ($17.50)
- WARNING: Composite score 49/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$8.60 -
$9.42
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$8.05
Resistance Level
$9.81
Current Trend
Strong Downtrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.38
Wall Street Target
$17.50
(+112.8%)
Revenue Growth (YoY)
64.6%
Earnings Growth (YoY)
11.1%
Profit Margin
6.2%
Valuation Discount vs History
-12.7% cheaper
PE vs Historical
6.4 vs 9.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.7%
(market-implied from PE analysis)
1-Year Target
$7.40
(-10%)
2-Year Target
$6.66
(-19%)
3-Year Target
$6.00
(-27%)
3-Yr Target (if PE normalizes)
(PE: 6→10)
$9.03
(+10%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 48.3%)
$83.52
(+915%)
Base:
(SPY PE: 6.4, Growth: 48.3%)
$26.81
(+226%)
Bear:
(PE: 5.4, Growth: 48.3%)
$22.79
(+177%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 13.30 | Current EPS (TTM): $0.62
Bull Case
$18.14
(+121%)
Analyst growth 100.0%, PE expands to 14.6
Base Case
$16.49
(+101%)
Market implied 100.0%, PE stable at 13.3
Bear Case
$5.61
(-32%)
Severe decline -20.0%, PE contracts to 11.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.4 to 9.6
Stabilization Target:
$12.38
(+50.6%)
PE Expansion Potential:
+50.6%
Share & Embed Analysis
Last updated: October 23, 2026 5:14 AM ET
Data refreshes hourly during market hours. Next update: 6:14 AM
Data refreshes hourly during market hours. Next update: 6:14 AM
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| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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