FTLF FitLife Brands, Inc. Common Stock MEDICINAL CHEMICALS & BOTANICAL PRODUCTS

FitLife Brands (FTLF) Stock: Buy, Sell, or Hold?

$8.32
+0.23 (+2.84%) ▲
5d: +1.71% 30d: -8.27% 90d: -25.65%
QUANTITATIVE VERDICT
BUY
HIGH Confidence (83%)
Quality Score
55/100
Position
FAIR
30-Day Fair Range
$7.99 – $8.85
Position: FAIR
Forward P/E & Valuation
6.5x CHEAP
vs 9.4x historical avg
Wall Street Target
$17.50
+110.3% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$7.66 / $8.40
Trend: Strong Downtrend
💡Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
✅ BUY SIGNAL: FTLF trading at deep discount. Market pricing in -11.8% annual earnings decline, creating value opportunity for patient investors.

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Interactive Price Chart (1 Month)

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Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$23.61
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$14.66
43.3% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.4x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: FTLF is currently trading at $8.32, which is considered fair relative to its 30-day fair value range of $7.99 to $8.85. From a valuation perspective, the stock is trading at a discount (Forward PE: 6.5) compared to its historical average (9.4). Remarkably, the market is currently pricing in an annual earnings decline of 11.8% over the next few years. This pessimistic expectation contrasts with the company's recent 11.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, FTLF is in a strong downtrend. The price is approaching resistance at $8.40. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: FTLF scores 79/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $17.50 (+110.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position FAIR
Historical Trading Range $7.99 - $8.85
Company Quality Score 55/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 83.3%

Trading Range & Key Levels

30-Day Trading Range $7.99 - $8.85
Current vs Trading Range FAIR
Support Level $7.66
Resistance Level $8.40
Current Trend Strong Downtrend
Technical data as of Nov 11, 2026

Quantitative Signal Breakdown

  • NEUTRAL: Price in fair range
  • BULLISH: Strong technical setup (79/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 110.3% below Wall St target ($17.50)
  • BULLISH: Bottoming setup score 79/100 — corrected, stabilizing, and turning up

Fundamental Context

Forward P/E (Next Year Est.) 6.45
Wall Street Target $17.50 (+110.3%)
Revenue Growth (YoY) 64.6%
Earnings Growth (YoY) 11.1%
Profit Margin 6.2%
Valuation Discount vs History -11.8% cheaper
PE vs Historical 6.5 vs 9.4 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -11.8% (market-implied from PE analysis)
1-Year Target $7.49 (-10%)
2-Year Target $6.74 (-19%)
3-Year Target $6.07 (-27%)
3-Yr Target (if PE normalizes) (PE: 6→9) $8.84 (+6%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 19.9, Growth: 48.3%) $83.52 (+904%)
Base: (SPY PE: 6.4, Growth: 48.3%) $27.12 (+226%)
Bear: (PE: 5.5, Growth: 48.3%) $23.05 (+177%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 13.05 | Current EPS (TTM): $0.62
Bull Case $17.80 (+114%)
Analyst growth 100.0%, PE expands to 14.4
Base Case $16.18 (+95%)
Market implied 100.0%, PE stable at 13.1
Bear Case $5.50 (-34%)
Severe decline -20.0%, PE contracts to 11.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.4 to 9.4
Stabilization Target: $12.13 (+45.7%)
PE Expansion Potential: +45.7%
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Reddit & Retail Trader Sentiment (FTLF)

Bullish 1 Retail Mentions
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
May 29, 2026
Daily AI digest
AI Retail Discussion Summary: A single bullish message on StockTwits recommends buying and holding $FTLF, but there are no recent news articles to provide additional context.
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams. View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 7:56 AM ET
Data refreshes hourly during market hours. Next update: 8:56 AM
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Ticker Score Recommendation Change %
Technical Signals Check
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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