FTLF Stock Analysis: Buy, Sell, or Hold?

FTLF - FitLife Brands, Inc. Common Stock

MEDICINAL CHEMICALS & BOTANICAL PRODUCTS
$10.02
-0.07 (-0.69%) â–ŧ
5d: -7.22%
30d: -2.24%
90d: -3.38%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 13, 2026 0d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
â„šī¸ NEUTRAL: FTLF is fairly priced but lacks strong directional signals. At -8.6% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$25.62
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$15.91
37.0% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.2x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: FTLF is currently trading at $10.02, which is considered slightly low relative to its 30-day fair value range of $9.82 to $10.73. From a valuation perspective, the stock is trading at a discount (Forward PE: 7.8) compared to its historical average (10.2). Remarkably, the market is currently pricing in an annual earnings decline of 8.6% over the next few years. This pessimistic expectation contrasts with the company's recent 11.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, FTLF is showing sideways momentum. Immediate support is located at $9.59, while resistance sits at $11.62.

Market Sentiment: The stock scores a mixed 50/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $17.50 (+74.7%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY LOW
Historical Trading Range $9.82 - $10.73
Company Quality Score 48/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 79.5%

All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (50/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 74.7% below Wall St target ($17.50)
  • WARNING: Composite score 48/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $9.82 - $10.73
Current vs Trading Range SLIGHTLY LOW

Support & Resistance Levels

Support Level $9.59
Resistance Level $11.62
Current Trend Sideways
Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 7.77
Wall Street Target $17.50 (+74.7%)
Revenue Growth (YoY) 64.6%
Earnings Growth (YoY) 11.1%
Profit Margin 6.2%
Valuation Discount vs History -8.6% cheaper
PE vs Historical 7.8 vs 10.2 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -8.6% (market-implied from PE analysis)
1-Year Target $9.16 (-9%)
2-Year Target $8.37 (-17%)
3-Year Target $7.65 (-24%)
3-Yr Target (if PE normalizes) (PE: 8→10) $10.05 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.1, Growth: 48.3%) $84.40 (+742%)
Base: (SPY PE: 7.8, Growth: 48.3%) $32.66 (+226%)
Bear: (PE: 6.6, Growth: 48.3%) $27.77 (+177%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (8x PE) as earnings recover.
Trailing PE: 17.10 | Current EPS (TTM): $0.59
Bull Case $22.20 (+122%)
Analyst growth 100.0%, PE expands to 18.8
Base Case $20.18 (+101%)
Market implied 100.0%, PE stable at 17.1
Bear Case $6.86 (-32%)
Severe decline -20.0%, PE contracts to 14.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.8 to 10.2
Stabilization Target: $13.16 (+31.3%)
PE Expansion Potential: +31.3%
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Last updated: August 23, 2026 4:49 PM ET
Data refreshes hourly during market hours. Next update: 5:49 PM
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Ticker Score Recommendation Change %
Technical Signals Check
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Grant Robert Dawson BUY 3000 shares 2026-04-10
Matthew Lingenbrink BUY 3000 shares 2026-04-10

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