FitLife Brands (FTLF) Stock: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$9.22
-0.06 (-0.65%)
▼
5d:
-0.38%
30d:
-8.71%
90d:
-17.61%
HOLD
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 12, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: FTLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: FTLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$24.62
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$15.29
39.7% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $9.22, which is considered slightly low relative to its 30-day fair value range of $9.19 to $9.85. From a valuation perspective, the stock is trading at a discount (Forward PE: 7.2) compared to its historical average (9.8). Remarkably, the market is currently pricing in an annual earnings decline of 9.9% over the next few years. This pessimistic expectation contrasts with the company's recent 11.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, FTLF is in a downtrend. The price is currently testing key support at $9.02. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: FTLF scores 80/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $17.50 (+89.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, FTLF is in a downtrend. The price is currently testing key support at $9.02. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: FTLF scores 80/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $17.50 (+89.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$9.19 -
$9.85
Company Quality Score
60/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (80/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 89.8% below Wall St target ($17.50)
- CAUTION: Bottoming setup, but lagging the sector by 20% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$9.19 -
$9.85
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$9.02
Resistance Level
$9.51
Current Trend
Downtrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.15
Wall Street Target
$17.50
(+89.8%)
Revenue Growth (YoY)
64.6%
Earnings Growth (YoY)
11.1%
Profit Margin
6.2%
Valuation Discount vs History
-9.9% cheaper
PE vs Historical
7.2 vs 9.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.9%
(market-implied from PE analysis)
1-Year Target
$8.31
(-10%)
2-Year Target
$7.48
(-19%)
3-Year Target
$6.74
(-27%)
3-Yr Target (if PE normalizes)
(PE: 7→10)
$9.25
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 48.3%)
$85.79
(+831%)
Base:
(SPY PE: 7.1, Growth: 48.3%)
$30.06
(+226%)
Bear:
(PE: 6.1, Growth: 48.3%)
$25.55
(+177%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (7x PE) as earnings recover.
Trailing PE: 15.21 | Current EPS (TTM): $0.61
Bull Case
$20.42
(+121%)
Analyst growth 100.0%, PE expands to 16.7
Base Case
$18.56
(+101%)
Market implied 100.0%, PE stable at 15.2
Bear Case
$6.31
(-32%)
Severe decline -20.0%, PE contracts to 12.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.1 to 9.8
Stabilization Target:
$12.64
(+37.1%)
PE Expansion Potential:
+37.1%
Share & Embed Analysis
Last updated: October 03, 2026 1:11 AM ET
Data refreshes hourly during market hours. Next update: 2:11 AM
Data refreshes hourly during market hours. Next update: 2:11 AM
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Grant Robert Dawson
BUY
3000 shares
2026-04-10
Matthew Lingenbrink
BUY
3000 shares
2026-04-10
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