FTLF Stock Analysis: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$11.19
-0.02 (-0.18%)
▼
5d:
+0.0%
30d:
+4.19%
90d:
+16.32%
BUY
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 13, 2026
29d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: FTLF shows positive signals but monitor for confirmation. Market pricing in 0.6% decline. Moderate conviction.
💡 BUY OPPORTUNITY: FTLF shows positive signals but monitor for confirmation. Market pricing in 0.6% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$22.28
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$13.83
19.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $11.19, which is considered fair relative to its 30-day fair value range of $10.54 to $11.53. The stock's valuation (Forward PE: 10.2) is in line with its historical norms (10.4). Remarkably, the market is currently pricing in an annual earnings decline of 0.6% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, FTLF is in a strong downtrend. The price is approaching resistance at $10.90. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $17.50 (+56.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, FTLF is in a strong downtrend. The price is approaching resistance at $10.90. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $17.50 (+56.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$10.54 -
$11.53
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
72.4%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 56.4% below Wall St target ($17.50)
Trading Range Analysis
30-Day Trading Range
$10.54 -
$11.53
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$9.51
Resistance Level
$10.91
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.17
Wall Street Target
$17.50
(+56.4%)
Revenue Growth (YoY)
58.9%
Earnings Growth (YoY)
-15.0%
Profit Margin
6.6%
Valuation Discount vs History
-0.6% cheaper
PE vs Historical
10.2 vs 10.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.6%
(market-implied from PE analysis)
1-Year Target
$11.12
(-1%)
2-Year Target
$11.06
(-1%)
3-Year Target
$10.99
(-2%)
3-Yr Target (if PE normalizes)
(PE: 10→10)
$11.24
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 27.9%)
$50.13
(+348%)
Base:
(SPY PE: 10.2, Growth: 27.9%)
$23.42
(+109%)
Bear:
(PE: 8.6, Growth: 27.9%)
$19.90
(+78%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (10x PE) as earnings recover.
Trailing PE: 18.68 | Current EPS (TTM): $0.60
Bull Case
$22.61
(+102%)
Analyst growth 83.3%, PE expands to 20.6
Base Case
$20.55
(+84%)
Market implied 83.3%, PE stable at 18.7
Bear Case
$7.62
(-32%)
Severe decline -20.0%, PE contracts to 15.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 10.2 to 10.4
Stabilization Target:
$11.44
(+2.2%)
PE Expansion Potential:
+2.2%
Share & Embed Analysis
Last updated: July 14, 2026 9:01 AM ET
Data refreshes hourly during market hours. Next update: 10:01 AM
Data refreshes hourly during market hours. Next update: 10:01 AM
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Grant Robert Dawson
BUY
3000 shares
2026-04-10
Matthew Lingenbrink
BUY
3000 shares
2026-04-10
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