FitLife Brands (FTLF) Stock: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$9.21
-0.01 (-0.11%)
▼
5d:
-6.02%
30d:
-10.23%
90d:
-20.47%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Aug 13, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: FTLF shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: FTLF shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$25.12
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$15.60
41.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $9.21, which is considered oversold relative to its 30-day fair value range of $9.60 to $10.38. From a valuation perspective, the stock is trading at a discount (Forward PE: 7.1) compared to its historical average (10.0). Remarkably, the market is currently pricing in an annual earnings decline of 10.6% over the next few years. This pessimistic expectation contrasts with the company's recent 11.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, FTLF is showing sideways momentum. The price is currently testing key support at $9.11. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: FTLF scores 31/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $17.50 (+90.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, FTLF is showing sideways momentum. The price is currently testing key support at $9.11. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: FTLF scores 31/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $17.50 (+90.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$9.60 -
$10.38
Company Quality Score
38/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (31/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 90.0% below Wall St target ($17.50)
- WARNING: Composite score 38/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$9.60 -
$10.38
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$9.11
Resistance Level
$10.52
Current Trend
Sideways
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.14
Wall Street Target
$17.50
(+90.0%)
Revenue Growth (YoY)
64.6%
Earnings Growth (YoY)
11.1%
Profit Margin
6.2%
Valuation Discount vs History
-10.6% cheaper
PE vs Historical
7.1 vs 10.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-10.6%
(market-implied from PE analysis)
1-Year Target
$8.29
(-10%)
2-Year Target
$7.46
(-19%)
3-Year Target
$6.71
(-27%)
3-Yr Target (if PE normalizes)
(PE: 7→10)
$9.40
(+2%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 48.3%)
$84.82
(+821%)
Base:
(SPY PE: 7.1, Growth: 48.3%)
$30.02
(+226%)
Bear:
(PE: 6.1, Growth: 48.3%)
$25.52
(+177%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (7x PE) as earnings recover.
Trailing PE: 14.87 | Current EPS (TTM): $0.62
Bull Case
$20.28
(+120%)
Analyst growth 100.0%, PE expands to 16.4
Base Case
$18.44
(+100%)
Market implied 100.0%, PE stable at 14.9
Bear Case
$6.27
(-32%)
Severe decline -20.0%, PE contracts to 12.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.1 to 10.0
Stabilization Target:
$12.90
(+40.1%)
PE Expansion Potential:
+40.1%
Share & Embed Analysis
Last updated: September 12, 2026 8:37 PM ET
Data refreshes hourly during market hours. Next update: 9:37 PM
Data refreshes hourly during market hours. Next update: 9:37 PM
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Grant Robert Dawson
BUY
3000 shares
2026-04-10
Matthew Lingenbrink
BUY
3000 shares
2026-04-10
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