HSY
The Hershey Company
SUGAR & CONFECTIONERY PRODUCTS
The Hershey (HSY) Stock: Buy, Sell, or Hold?
$174.27
+0.98 (+0.57%)
▲
5d:
-2.14%
30d:
+3.31%
90d:
-3.75%
Open in Live Scanner
70/30 Portfolio Builder
Earnings: Oct 29, 2026
0d
Protect HSY Gains
Updated Nov 13, 12:00 AM ET
QUANTITATIVE VERDICT
WAIT
LOW Confidence (24%)
Quality Score
40/100
Position
EXTENDED
30-Day Fair Range
$162.91 – $173.78
Position: EXTENDED
Forward P/E & Valuation
18.3x
CHEAP
vs 20.6x historical avg
Wall Street Target
$180.90
+4.4% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$165.50 / $179.83
Trend: Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: HSY shows conflicting indicators. Wait for confirmation before entering.
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Nov 9, 2026 at $172.97 · last confirmed Nov 13, 2026
Strength: 6.4/10
Get Alerted When HSY Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$268.94
Based on 6.7% avg growth
INTRINSIC VALUE TODAY
$166.99
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HSY is currently trading at $174.27, which is considered extended relative to its 30-day fair value range of $162.91 to $173.78. From a valuation perspective, the stock is trading at a discount (Forward PE: 18.3) compared to its historical average (20.6). Remarkably, the market is currently pricing in an annual earnings decline of 3.9% over the next few years. This pessimistic expectation contrasts with the company's recent 111.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, HSY is in a downtrend. Immediate support is located at $165.50, while resistance sits at $179.83.
Market Sentiment: HSY scores 13/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, HSY is in a downtrend. Immediate support is located at $165.50, while resistance sits at $179.83.
Market Sentiment: HSY scores 13/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$162.91 -
$173.78
Company Quality Score
40/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
23.8%
Trading Range & Key Levels
30-Day Trading Range
$162.91 -
$173.78
Current vs Trading Range
EXTENDED
Support Level
$165.50
Resistance Level
$179.83
Current Trend
Downtrend
Technical data as of
Nov 13, 2026
Protect Your Profits
Holding HSY? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanQuantitative Signal Breakdown
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (13/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($180.90)
- WARNING: Composite score 40/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
18.30
Wall Street Target
$180.90
(+4.4%)
Revenue Growth (YoY)
3.0%
Earnings Growth (YoY)
111.8%
Profit Margin
14.6%
Valuation Discount vs History
-3.9% cheaper
PE vs Historical
18.3 vs 20.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.9%
(market-implied from PE analysis)
1-Year Target
$166.53
(-4%)
2-Year Target
$160.04
(-8%)
3-Year Target
$153.80
(-11%)
3-Yr Target (if PE normalizes)
(PE: 18→21)
$173.12
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 9.3%)
$245.46
(+42%)
Base:
(SPY PE: 18.3, Growth: 9.3%)
$226.19
(+31%)
Bear:
(PE: 15.6, Growth: 9.3%)
$192.26
(+11%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 19.96 | Current EPS (TTM): $8.84
Bull Case
$207.89
(+20%)
Analyst growth 7.1%, PE expands to 22.0
Base Case
$188.99
(+9%)
Market implied 7.1%, PE stable at 20.0
Bear Case
$119.97
(-31%)
Severe decline -20.0%, PE contracts to 17.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.3 to 20.6
Stabilization Target:
$195.07
(+12.6%)
PE Expansion Potential:
+12.6%
Share HSY Analysis
Share this live HSY analysis (with rich preview card) to Reddit, StockTwits, X, or embed the chart on your blog.
bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (HSY)
Bullish
3 Retail Mentions
Reddit / WSB Comments
2
Bearish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 6, 2026
Daily AI digest
AI Retail Discussion Summary:
The latest article identifies $HSY as a defensive, dividend-paying value stock that is well-positioned for higher interest rates due to its cash flow and balance-sheet strength. The article also discusses the potential pressure points for $HSY's earnings.
Key Retail Themes:
higher interest rates
defensive stocks
dividend-paying value stocks
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 13, 2026 3:52 PM ET
Data refreshes hourly during market hours. Next update: 4:52 PM
Data refreshes hourly during market hours. Next update: 4:52 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is HSY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
Top Rated Confectioners Stocks
Top-rated stocks in Confectioners by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
MDLZ
Mondelez International I… |
BUY
23 analysts |
$70 | 37 SELL |
Advanced HSY Option Strategies
Professional options setups generated by AI based on today's HSY price and gamma walls.
Explore More Analysis & Live Quant Tools
Part A: Deep-Dive HSY Research Pages
