Why is HUBS Down Today?

HUBS
$212.98
▼ -2.06% ($-4.38)
Last updated: Oct 02, 2026 7:38 PM ET (1043 min ago)

About HUBSPOT, INC.

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing t...

Sector: SERVICES-PREPACKAGED SOFTWARE
Market Cap: $23.20B
Forward P/E: 32.2
52-Week Range: $169.63 - $503.00
Employees: 8,723

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 SERVICES-PREPACKAGED SOFTWARE sector moving together
This appears to be a sector-wide move. The SERVICES-PREPACKAGED SOFTWARE sector is down 1.6% on average.

✅ Move Confirmation

LOW VOLUME 0.3x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

SERVICES-PREPACKAGED SOFTWARE sector: -1.6%

This appears to be a sector-wide move. Most SERVICES-PREPACKAGED SOFTWARE stocks are moving in the same direction.

Market Comparison

HUBS is significantly underperforming the market (-2.8% vs SPY)
S&P 500
SPY
+0.74%
Nasdaq 100
QQQ
+1.02%
HUBS
This Stock
-2.06%
vs S&P 500: -2.8%
vs Nasdaq: -3.08%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, HUBS is expected to trade between:
$206.59 - $217.24

Key Level to Watch

$202.33 support
Watch for breakdown below $212.98

🔔 Get HUBS Alerts

We'll notify you when HUBS's trend changes or a new signal fires.

Last updated: Oct 02, 2026 7:38 PM (1043 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.66
Put/Call Ratio
83.9%
Implied Volatility
Call Volume: 5,075
Put Volume: 3,345
Total: 8,420

Historical Context

HUBS has moved more than 3.0% down on 55 occasions in the past year.

61.8%
Continuation Rate
34/55 times continued down
-0.28%
Avg Next Day Change
After similar down moves
Last similar move: Sep 28, 2026 (-5.1%) → Next day: -2.5%

Frequently Asked Questions

Why is HUBS stock down today?

This appears to be a sector-wide move. The SERVICES-PREPACKAGED SOFTWARE sector is down 1.6% on average.

Is HUBS stock a buy or sell right now?

Based on current analysis, HUBS shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the HUBS stock price target?

HUBS is currently trading at $212.98. Based on today's momentum, the expected short-term range is $206.59 - $217.24. See long-term price prediction →

Will HUBS stock continue falling?

Our analysis shows a 45% probability that HUBS's move continues in the next 1-3 days. Key level to watch: $202.33 (support).

Is HUBS stock oversold or overbought?

HUBS's RSI (Relative Strength Index) is currently at 46.0. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for HUBS stock?

HUBS's 10-day momentum indicator is at -1.59. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is HUBS outperforming or underperforming the market?

HUBS (-2.06%) is currently significantly underperforming the market (-2.8% vs SPY). Today, the S&P 500 (SPY) is up 0.74%, and Nasdaq (QQQ) is up 1.02%.

What does MACD indicate for HUBS?

HUBS's MACD (-6.62) is currently below the signal line (-4.91), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 13.3) is weak.

Is HUBS in an uptrend or downtrend?

Based on moving average analysis, HUBS is in a bearish trend. The price ($212.98) is trading below both the 20-day SMA ($223.62) and 50-day SMA ($230.69). This alignment typically indicates sustained downward pressure.

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