Lamar Advertising (LAMR) Stock: Buy, Sell, or Hold?
LAMR - Lamar Advertising Co
$149.08
1.38 (0.93%)
▲
5d:
-1.63%
30d:
-3.24%
90d:
-2.15%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: LAMR shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: LAMR shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$193.05
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$119.87
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: LAMR is currently trading at $149.08, which is considered oversold relative to its 30-day fair value range of $149.44 to $156.13. The stock's valuation (Forward PE: 23.0) is in line with its historical norms (22.8). At these levels, the market is pricing in 0.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, LAMR is in a uptrend. The price is currently testing key support at $147.21. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: LAMR scores 31/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. In the options market, Implied Volatility is low (9th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, LAMR is in a uptrend. The price is currently testing key support at $147.21. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: LAMR scores 31/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. In the options market, Implied Volatility is low (9th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$149.44 -
$156.13
Company Quality Score
52/100
(HOLD)
Options IV Signal
9th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
62.3%
Protect Your Profits
Holding LAMR? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 9th percentile)
- BEARISH: Weak technical setup (31/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($162.20)
- NEUTRAL: Market pricing in 0.3% annual earnings growth - fairly valued
- WARNING: Composite score 52/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$149.44 -
$156.13
Current vs Trading Range
OVERSOLD
Expected Move (7 Days)
±$4.34
(2.9%)
Support & Resistance Levels
Support Level
$147.21
Resistance Level
$154.72
Current Trend
Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
23.01
Wall Street Target
$162.20
(+8.8%)
Revenue Growth (YoY)
6.5%
Earnings Growth (YoY)
3.9%
Profit Margin
23.9%
Valuation Premium vs History
+0.3% premium
PE vs Historical
23.0 vs 22.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.3%
(market-implied from PE analysis)
1-Year Target
$149.53
(+0%)
2-Year Target
$149.98
(+1%)
3-Year Target
$150.43
(+1%)
3-Yr Target (if PE normalizes)
(PE: 23→23)
PE COMPRESSION
$149.08
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 23.0, Growth: 7.0%)
$182.64
(+23%)
Base:
(SPY PE: 20.2, Growth: 7.0%)
$160.12
(+7%)
Bear:
(PE: 17.1, Growth: 7.0%)
$136.10
(-9%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (23x PE) as earnings recover.
Trailing PE: 26.95 | Current EPS (TTM): $5.48
Bull Case
$192.12
(+29%)
Analyst growth 18.2%, PE expands to 29.7
Base Case
$174.65
(+17%)
Market implied 18.2%, PE stable at 27.0
Bear Case
$100.44
(-33%)
Severe decline -20.0%, PE contracts to 22.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 12, 2026 2:04 AM ET
Data refreshes hourly during market hours. Next update: 3:04 AM
Data refreshes hourly during market hours. Next update: 3:04 AM
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Technical Signals Check
Is LAMR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Ross Lamar Reilly
SELL
5969 shares
2026-03-23
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Advanced LAMR Option Strategies
Professional options setups generated by AI based on today's LAMR price and gamma walls.
