Nature's Sunshine Products (NATR) Stock: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$13.55
-0.06 (-0.44%)
âŧ
5d:
-1.81%
30d:
-12.64%
90d:
-33.58%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: NATR is fairly priced but lacks strong directional signals. At -17.5% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: NATR is fairly priced but lacks strong directional signals. At -17.5% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$36.91
Based on 9.0% avg growth
INTRINSIC VALUE TODAY
$22.92
40.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $13.55, which is considered slightly low relative to its 30-day fair value range of $13.25 to $16.58. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.0) compared to its historical average (19.6). Remarkably, the market is currently pricing in an annual earnings decline of 17.5% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is currently testing key support at $13.45. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 55/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $30.50 (+125.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is currently testing key support at $13.45. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 55/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $30.50 (+125.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$13.25 -
$16.58
Company Quality Score
48/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 125.1% below Wall St target ($30.50)
- WARNING: Composite score 48/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$13.25 -
$16.58
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$13.45
Resistance Level
$14.35
Current Trend
Strong Downtrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.02
Wall Street Target
$30.50
(+125.1%)
Revenue Growth (YoY)
1.9%
Earnings Growth (YoY)
-32.1%
Profit Margin
3.7%
Valuation Discount vs History
-17.5% cheaper
PE vs Historical
11.0 vs 19.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-17.5%
(market-implied from PE analysis)
1-Year Target
$12.20
(-10%)
2-Year Target
$10.98
(-19%)
3-Year Target
$9.88
(-27%)
3-Yr Target (if PE normalizes)
(PE: 11â20)
$17.57
(+30%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 13.9%)
$36.65
(+171%)
Base:
(SPY PE: 11.0, Growth: 13.9%)
$20.02
(+48%)
Bear:
(PE: 9.4, Growth: 13.9%)
$17.01
(+26%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (14x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 13.61 | Current EPS (TTM): $1.00
Bull Case
$18.41
(+36%)
Analyst growth 23.0%, PE expands to 15.0
Base Case
$16.74
(+24%)
Market implied 23.0%, PE stable at 13.6
Bear Case
$9.25
(-32%)
Severe decline -20.0%, PE contracts to 11.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.0 to 19.6
Stabilization Target:
$24.11
(+77.9%)
PE Expansion Potential:
+77.9%
Share & Embed Analysis
Last updated: September 13, 2026 12:34 AM ET
Data refreshes hourly during market hours. Next update: 1:34 AM
Data refreshes hourly during market hours. Next update: 1:34 AM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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