NATR Stock Analysis: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$19.90
-0.94 (-4.51%)
▼
5d:
-8.97%
30d:
-23.55%
90d:
-26.57%
HOLD
LOW Confidence
Analysis Updated: Jun 3, 2026 12:00 AM ET
Earnings: May 12, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: NATR shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: NATR shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$39.28
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$24.39
18.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $19.90, which is considered oversold relative to its 30-day fair value range of $21.07 to $25.73. From a valuation perspective, the stock is trading at a discount (Forward PE: 15.6) compared to its historical average (21.9). Remarkably, the market is currently pricing in an annual earnings decline of 10.8% over the next few years. This pessimistic expectation contrasts with the company's recent 16.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NATR is in a downtrend. The price is currently testing key support at $19.56. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 4.5% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $35.00 (+75.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, NATR is in a downtrend. The price is currently testing key support at $19.56. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 4.5% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $35.00 (+75.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$21.07 -
$25.73
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-4.5%)
- BULLISH: Trading 75.9% below Wall St target ($35.00)
- CAUTION: Recommendation downgraded due to -9.0% 5-day decline
Trading Range Analysis
30-Day Trading Range
$21.07 -
$25.73
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$19.56
Resistance Level
$22.50
Current Trend
Downtrend
Technical data as of
Jun 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.55
Wall Street Target
$35.00
(+75.9%)
Revenue Growth (YoY)
8.5%
Earnings Growth (YoY)
16.0%
Profit Margin
4.1%
Valuation Discount vs History
-10.8% cheaper
PE vs Historical
15.6 vs 21.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-10.8%
(market-implied from PE analysis)
1-Year Target
$17.91
(-10%)
2-Year Target
$16.12
(-19%)
3-Year Target
$14.51
(-27%)
3-Yr Target (if PE normalizes)
(PE: 16→22)
$20.44
(+3%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.9, Growth: 0.0%)
$28.04
(+41%)
Base:
(SPY PE: 15.5, Growth: 0.0%)
$19.90
(0%)
Bear:
(PE: 13.2, Growth: 0.0%)
$16.91
(-15%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 19.87 | Current EPS (TTM): $1.10
Bull Case
$27.98
(+28%)
Analyst growth 16.4%, PE expands to 21.9
Base Case
$25.44
(+17%)
Market implied 16.4%, PE stable at 19.9
Bear Case
$14.86
(-32%)
Severe decline -20.0%, PE contracts to 16.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.5 to 21.9
Stabilization Target:
$28.03
(+40.9%)
PE Expansion Potential:
+40.9%
Share & Embed Analysis
Last updated: June 03, 2026 10:05 PM ET
Data refreshes hourly during market hours. Next update: 11:05 PM
Data refreshes hourly during market hours. Next update: 11:05 PM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Bryant J Yates
SELL
19516 shares
2026-03-13
Daniel C Norman
SELL
15383 shares
2026-03-13
Jonathan David Lanoy
SELL
4000 shares
2026-03-13
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