NATR Stock Analysis: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$20.68
0.53 (2.63%)
▲
5d:
+0.39%
30d:
-3.68%
90d:
-22.43%
BUY
HIGH Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 06, 2026
2d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: NATR trading at deep discount. Market pricing in -9.8% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: NATR trading at deep discount. Market pricing in -9.8% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$40.97
Based on 8.4% avg growth
INTRINSIC VALUE TODAY
$25.44
18.7% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $20.68, which is considered slightly low relative to its 30-day fair value range of $20.50 to $21.50. From a valuation perspective, the stock is trading at a discount (Forward PE: 15.2) compared to its historical average (20.7). Remarkably, the market is currently pricing in an annual earnings decline of 9.8% over the next few years. This pessimistic expectation contrasts with the company's recent 16.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is approaching resistance at $21.29. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $34.50 (+71.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is approaching resistance at $21.29. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $34.50 (+71.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$20.50 -
$21.50
Company Quality Score
45/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 71.2% below Wall St target ($34.50)
Trading Range Analysis
30-Day Trading Range
$20.50 -
$21.50
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$19.86
Resistance Level
$21.29
Current Trend
Strong Downtrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.21
Wall Street Target
$34.50
(+71.2%)
Revenue Growth (YoY)
8.5%
Earnings Growth (YoY)
16.0%
Profit Margin
4.1%
Valuation Discount vs History
-9.8% cheaper
PE vs Historical
15.2 vs 20.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.8%
(market-implied from PE analysis)
1-Year Target
$18.18
(-10%)
2-Year Target
$16.39
(-19%)
3-Year Target
$14.79
(-27%)
3-Yr Target (if PE normalizes)
(PE: 15→21)
$20.13
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 12.8%)
$39.39
(+96%)
Base:
(SPY PE: 15.2, Growth: 12.8%)
$28.89
(+43%)
Bear:
(PE: 12.9, Growth: 12.8%)
$24.56
(+22%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 18.45 | Current EPS (TTM): $1.10
Bull Case
$26.88
(+33%)
Analyst growth 20.5%, PE expands to 20.3
Base Case
$24.44
(+21%)
Market implied 20.5%, PE stable at 18.5
Bear Case
$13.80
(-32%)
Severe decline -20.0%, PE contracts to 15.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.2 to 20.7
Stabilization Target:
$27.43
(+36.1%)
PE Expansion Potential:
+36.1%
Share & Embed Analysis
Last updated: August 03, 2026 12:51 PM ET
Data refreshes hourly during market hours. Next update: 1:51 PM
Data refreshes hourly during market hours. Next update: 1:51 PM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Bryant J Yates
SELL
19516 shares
2026-03-13
Daniel C Norman
SELL
15383 shares
2026-03-13
Jonathan David Lanoy
SELL
4000 shares
2026-03-13
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