Nature's Sunshine Products (NATR) Stock: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$12.18
-0.23 (-1.85%)
▼
5d:
-3.64%
30d:
-5.65%
90d:
-40.87%
WAIT
LOW Confidence
Analysis Updated: Oct 23, 2026 12:00 AM ET
Earnings: Nov 05, 2026
12d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: NATR shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: NATR shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$34.46
Based on 9.0% avg growth
INTRINSIC VALUE TODAY
$21.40
43.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $12.18, which is considered oversold relative to its 30-day fair value range of $12.46 to $13.03. From a valuation perspective, the stock is trading at a discount (Forward PE: 10.1) compared to its historical average (18.3). Remarkably, the market is currently pricing in an annual earnings decline of 18.0% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is currently testing key support at $12.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: NATR scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $30.50 (+145.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is currently testing key support at $12.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: NATR scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $30.50 (+145.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$12.46 -
$13.03
Company Quality Score
36/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 145.8% below Wall St target ($30.50)
- WARNING: Composite score 36/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$12.46 -
$13.03
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$12.00
Resistance Level
$13.04
Current Trend
Strong Downtrend
Technical data as of
Oct 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.09
Wall Street Target
$30.50
(+145.8%)
Revenue Growth (YoY)
1.9%
Earnings Growth (YoY)
-32.1%
Profit Margin
3.7%
Valuation Discount vs History
-18.0% cheaper
PE vs Historical
10.1 vs 18.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-18.0%
(market-implied from PE analysis)
1-Year Target
$11.17
(-10%)
2-Year Target
$10.05
(-19%)
3-Year Target
$9.05
(-27%)
3-Yr Target (if PE normalizes)
(PE: 10→18)
$16.41
(+32%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 13.9%)
$36.09
(+191%)
Base:
(SPY PE: 10.1, Growth: 13.9%)
$18.33
(+48%)
Bear:
(PE: 8.6, Growth: 13.9%)
$15.58
(+26%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (10x PE) as earnings recover.
Trailing PE: 12.14 | Current EPS (TTM): $1.01
Bull Case
$16.42
(+32%)
Analyst growth 21.8%, PE expands to 13.4
Base Case
$14.93
(+20%)
Market implied 21.8%, PE stable at 12.1
Bear Case
$8.34
(-33%)
Severe decline -20.0%, PE contracts to 10.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 10.1 to 18.3
Stabilization Target:
$22.51
(+81.4%)
PE Expansion Potential:
+81.4%
Share & Embed Analysis
Last updated: October 23, 2026 3:21 PM ET
Data refreshes hourly during market hours. Next update: 4:21 PM
Data refreshes hourly during market hours. Next update: 4:21 PM
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| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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