Nature's Sunshine Products (NATR) Stock: Buy, Sell, or Hold?
$10.28
-0.03 (-0.29%)
▼
5d:
+0.19%
30d:
-18.48%
90d:
-32.01%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (57%)
Quality Score
29/100
Position
OVERSOLD
30-Day Fair Range
$11.29 – $12.88
Position: OVERSOLD
Forward P/E & Valuation
10.9x
CHEAP
vs 17.8x historical avg
Wall Street Target
$16.50
+60.0% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$9.38 / $12.94
Trend: Strong Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: NATR shows conflicting indicators. Wait for confirmation before entering.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$30.23
Based on 12.6% avg growth
INTRINSIC VALUE TODAY
$18.77
45.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $10.28, which is considered oversold relative to its 30-day fair value range of $11.29 to $12.88. From a valuation perspective, the stock is trading at a discount (Forward PE: 10.9) compared to its historical average (17.8). Remarkably, the market is currently pricing in an annual earnings decline of 15.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, NATR is in a strong downtrend. Immediate support is located at $9.38, while resistance sits at $12.94.
Market Sentiment: NATR scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $16.50 (+60.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NATR is in a strong downtrend. Immediate support is located at $9.38, while resistance sits at $12.94.
Market Sentiment: NATR scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $16.50 (+60.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$11.29 -
$12.88
Company Quality Score
29/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
57.1%
Trading Range & Key Levels
30-Day Trading Range
$11.29 -
$12.88
Current vs Trading Range
OVERSOLD
Support Level
$9.38
Resistance Level
$12.94
Current Trend
Strong Downtrend
Technical data as of
Nov 12, 2026
Quantitative Signal Breakdown
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 60.0% below Wall St target ($16.50)
- WARNING: Composite score 29/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
10.91
Wall Street Target
$16.50
(+60.0%)
Revenue Growth (YoY)
-9.1%
Earnings Growth (YoY)
-64.0%
Profit Margin
3.0%
Valuation Discount vs History
-15.1% cheaper
PE vs Historical
10.9 vs 17.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-15.1%
(market-implied from PE analysis)
1-Year Target
$9.28
(-10%)
2-Year Target
$8.35
(-19%)
3-Year Target
$7.52
(-27%)
3-Yr Target (if PE normalizes)
(PE: 11→18)
$12.26
(+19%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 21.2%)
$33.38
(+224%)
Base:
(SPY PE: 10.9, Growth: 21.2%)
$18.33
(+78%)
Bear:
(PE: 9.3, Growth: 21.2%)
$15.58
(+51%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 13.49 | Current EPS (TTM): $0.81
Bull Case
$14.03
(+36%)
Analyst growth 16.7%, PE expands to 14.8
Base Case
$12.75
(+24%)
Market implied 16.7%, PE stable at 13.5
Bear Case
$7.43
(-28%)
Severe decline -20.0%, PE contracts to 11.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 10.9 to 17.8
Stabilization Target:
$16.82
(+63.2%)
PE Expansion Potential:
+63.2%
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (NATR)
Bullish
1 Retail Mentions
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 10, 2025
Daily AI digest
AI Retail Discussion Summary:
Bullish sentiment dominates $NATR on StockTwits with no recent news articles available.
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 3:44 PM ET
Data refreshes hourly during market hours. Next update: 4:44 PM
Data refreshes hourly during market hours. Next update: 4:44 PM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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