NATR Stock Analysis: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$14.34
0.02 (0.14%)
▲
5d:
-5.16%
30d:
-30.12%
90d:
-34.4%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: NATR shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: NATR shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$38.23
Based on 9.0% avg growth
INTRINSIC VALUE TODAY
$23.74
39.6% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $14.34, which is considered oversold relative to its 30-day fair value range of $15.75 to $21.20. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.7) compared to its historical average (20.3). Remarkably, the market is currently pricing in an annual earnings decline of 16.8% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is currently testing key support at $14.16. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $30.50 (+112.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is currently testing key support at $14.16. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $30.50 (+112.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$15.75 -
$21.20
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 112.7% below Wall St target ($30.50)
- WARNING: Composite score 49/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$15.75 -
$21.20
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$14.16
Resistance Level
$16.60
Current Trend
Strong Downtrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.66
Wall Street Target
$30.50
(+112.7%)
Revenue Growth (YoY)
1.9%
Earnings Growth (YoY)
-32.1%
Profit Margin
3.7%
Valuation Discount vs History
-16.8% cheaper
PE vs Historical
11.7 vs 20.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-16.8%
(market-implied from PE analysis)
1-Year Target
$12.91
(-10%)
2-Year Target
$11.62
(-19%)
3-Year Target
$10.45
(-27%)
3-Yr Target (if PE normalizes)
(PE: 12→20)
$18.20
(+27%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 13.9%)
$36.47
(+154%)
Base:
(SPY PE: 11.7, Growth: 13.9%)
$21.18
(+48%)
Bear:
(PE: 9.9, Growth: 13.9%)
$18.01
(+26%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 14.61 | Current EPS (TTM): $0.98
Bull Case
$19.77
(+38%)
Analyst growth 25.5%, PE expands to 16.1
Base Case
$17.97
(+25%)
Market implied 25.5%, PE stable at 14.6
Bear Case
$9.74
(-32%)
Severe decline -20.0%, PE contracts to 12.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.7 to 20.3
Stabilization Target:
$24.97
(+74.1%)
PE Expansion Potential:
+74.1%
Share & Embed Analysis
Last updated: August 23, 2026 7:29 PM ET
Data refreshes hourly during market hours. Next update: 8:29 PM
Data refreshes hourly during market hours. Next update: 8:29 PM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Bryant J Yates
SELL
19516 shares
2026-03-13
Daniel C Norman
SELL
15383 shares
2026-03-13
Jonathan David Lanoy
SELL
4000 shares
2026-03-13
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