Why is NOW Up Today?

NOW
$138.31
▲ +2.10% (+$2.90)
Last updated: Sep 21, 2026 3:35 PM ET (244 min ago)

About SERVICENOW, INC.

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently direct...

Sector: SERVICES-PREPACKAGED SOFTWARE
Market Cap: $189.35B
Forward P/E: 40.1
52-Week Range: $81.24 - $194.73
Employees: 26,293

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 SERVICES-PREPACKAGED SOFTWARE sector moving together
This appears to be a sector-wide move. The SERVICES-PREPACKAGED SOFTWARE sector is up 1.1% on average.

✅ Move Confirmation

LOW VOLUME 0.2x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

SERVICES-PREPACKAGED SOFTWARE sector: +1.1%

This appears to be a sector-wide move. Most SERVICES-PREPACKAGED SOFTWARE stocks are moving in the same direction.

Market Comparison

NOW is outperforming the market (+0.6% vs SPY)
S&P 500
SPY
+1.55%
Nasdaq 100
QQQ
+2.77%
NOW
This Stock
+2.10%
vs S&P 500: +0.55%
vs Nasdaq: -0.67%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, NOW is expected to trade between:
$135.54 - $142.46

Key Level to Watch

$145.23 resistance
Watch for continuation above $138.31

🔔 Get NOW Alerts

We'll notify you when NOW's trend changes or a new signal fires.

Last updated: Sep 21, 2026 3:35 PM (244 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.54
Put/Call Ratio
73.3%
Implied Volatility
Call Volume: 5,546
Put Volume: 2,993
Total: 8,539

Historical Context

NOW has moved more than 3.0% up on 36 occasions in the past year.

58.3%
Continuation Rate
21/36 times continued up
+1.25%
Avg Next Day Change
After similar up moves
Last similar move: Sep 14, 2026 (7.4%) → Next day: -0.3%

Frequently Asked Questions

Why is NOW stock up today?

This appears to be a sector-wide move. The SERVICES-PREPACKAGED SOFTWARE sector is up 1.1% on average.

Is NOW stock a buy or sell right now?

Based on current analysis, NOW shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the NOW stock price target?

NOW is currently trading at $138.31. Based on today's momentum, the expected short-term range is $135.54 - $142.46. See long-term price prediction →

Will NOW stock continue rising?

Our analysis shows a 45% probability that NOW's move continues in the next 1-3 days. Key level to watch: $145.23 (resistance).

Is NOW stock oversold or overbought?

NOW's RSI (Relative Strength Index) is currently at 55.0. This shows bullish momentum - the stock has positive momentum but isn't overextended yet.

What is the momentum for NOW stock?

NOW's 10-day momentum indicator is at -3.58. Strong bearish momentum - the stock is experiencing significant downward pressure. Watch for potential reversal signals.

Is NOW outperforming or underperforming the market?

NOW (+2.10%) is currently outperforming the market (+0.6% vs SPY). Today, the S&P 500 (SPY) is up 1.55%, and Nasdaq (QQQ) is up 2.77%.

What does MACD indicate for NOW?

NOW's MACD (3.9) is currently below the signal line (4.91), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 23.7) is moderate.

Is NOW in an uptrend or downtrend?

Based on moving average analysis, NOW is in a bullish trend. The price ($138.31) is trading above both the 20-day SMA ($137.16) and 50-day SMA ($123.26). This alignment typically indicates sustained upward momentum.

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