SERVICENOW (NOW) Stock: Buy, Sell, or Hold?
$102.76
+3.15 (+3.16%)
▲
5d:
-5.56%
30d:
-25.86%
90d:
-19.25%
Open in Live Scanner
70/30 Portfolio Builder
Earnings: Oct 28, 2026
0d
Protect NOW Gains
Updated Nov 11, 12:00 AM ET
QUANTITATIVE VERDICT
HOLD
LOW Confidence (95%)
Quality Score
61/100
Position
OVERSOLD
30-Day Fair Range
$110.56 – $152.10
Position: OVERSOLD
Forward P/E & Valuation
21.4x
FAIR
vs 23.3x historical avg
Wall Street Target
$155.82
+51.6% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$97.00 / $121.50
Trend: Uptrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 HOLD: NOW shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Nov 6, 2026 at $101.97 · last confirmed Nov 9, 2026
Strength: 7.6/10
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$201.92
Based on 12.7% avg growth
INTRINSIC VALUE TODAY
$125.38
18.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NOW is currently trading at $102.76, which is considered oversold relative to its 30-day fair value range of $110.56 to $152.10. The stock's valuation (Forward PE: 21.4) is in line with its historical norms (23.3). Remarkably, the market is currently pricing in an annual earnings decline of 2.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, NOW is in a uptrend. Immediate support is located at $97.00, while resistance sits at $121.50. The stock is showing strong short-term momentum, up 3.2% recently.
Market Sentiment: NOW scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $155.82 (+51.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, NOW is in a uptrend. Immediate support is located at $97.00, while resistance sits at $121.50. The stock is showing strong short-term momentum, up 3.2% recently.
Market Sentiment: NOW scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $155.82 (+51.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$110.56 -
$152.10
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
95.2%
Trading Range & Key Levels
30-Day Trading Range
$110.56 -
$152.10
Current vs Trading Range
OVERSOLD
Support Level
$97.00
Resistance Level
$121.50
Current Trend
Uptrend
Technical data as of
Nov 11, 2026
Protect Your Profits
Holding NOW? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanQuantitative Signal Breakdown
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.2%)
- BULLISH: Trading 51.6% below Wall St target ($155.82)
- CAUTION: Bottoming setup, but lagging the sector by 16% over 20 days — wait for relative strength
- CAUTION: 5-day price weakness (-5.6%) - monitor closely
Fundamental Context
Forward P/E (Next Year Est.)
21.40
Wall Street Target
$155.82
(+51.6%)
Revenue Growth (YoY)
20.5%
Earnings Growth (YoY)
-44.2%
Profit Margin
9.4%
Valuation Discount vs History
-2.9% cheaper
PE vs Historical
21.4 vs 23.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.9%
(market-implied from PE analysis)
1-Year Target
$99.78
(-3%)
2-Year Target
$96.89
(-6%)
3-Year Target
$94.08
(-9%)
3-Yr Target (if PE normalizes)
(PE: 21→23)
$102.44
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.4, Growth: 21.4%)
$184.02
(+79%)
Base:
(SPY PE: 19.9, Growth: 21.4%)
$170.79
(+66%)
Bear:
(PE: 16.9, Growth: 21.4%)
$145.17
(+41%)
📈
Valuation based on Current Earnings
Forward PE: 21.32 | Forward EPS (Implied): $4.82
Bull Case
$124.08
(+21%)
Analyst growth 15.0%, PE expands to 22.4
Base Case
$102.76
(0%)
Market implied 0.0%, PE stable at 21.3
Bear Case
$78.61
(-24%)
Severe decline -15.0%, PE contracts to 19.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 21.4 to 23.3
Stabilization Target:
$111.89
(+8.9%)
PE Expansion Potential:
+8.9%
Share NOW Analysis
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (NOW)
Bullish
8 Retail Mentions
Reddit / WSB Comments
1
Bullish
StockTwits Volume
7 msgs
24h retail stream
Last Tracked
Nov 12, 2026
Daily AI digest
AI Retail Discussion Summary:
Investor sentiment towards $NOW is mixed on StockTwits, with some bullish voices expressing optimism about the stock's recent breakthrough, while others remain bearish and believe the company's stock price remains too low. The latest article from Yahoo Finance compares ServiceNow with DocuSign and discusses the company's growth and financial performance.
Key Retail Themes:
Price movement
Company comparison
Growth and financial performance
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 1:45 AM ET
Data refreshes hourly during market hours. Next update: 2:45 AM
Data refreshes hourly during market hours. Next update: 2:45 AM
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Technical Signals Check
Is NOW showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
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