NOW Stock Analysis: Buy, Sell, or Hold?
NOW - SERVICENOW, INC.
$115.48
4.25 (3.82%)
▲
5d:
+9.4%
30d:
+8.62%
90d:
+26.68%
BUY
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Oct 28, 2026
Smart Money Distribution
None View Scanner →
Strength: 9.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: NOW shows positive signals but monitor for confirmation. Market pricing in 0.4% growth. Moderate conviction.
💡 BUY OPPORTUNITY: NOW shows positive signals but monitor for confirmation. Market pricing in 0.4% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$206.07
Based on 13.6% avg growth
INTRINSIC VALUE TODAY
$127.95
9.7% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NOW is currently trading at $115.48, which is considered extended relative to its 30-day fair value range of $98.54 to $111.24. The stock's valuation (Forward PE: 22.2) is in line with its historical norms (22.0). At these levels, the market is pricing in 0.4% annual earnings growth.
Technical Outlook: Technically, NOW is showing sideways momentum. Immediate support is located at $91.53, while resistance sits at $119.64. The stock is showing strong short-term momentum, up 3.8% recently.
Market Sentiment: NOW has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $140.25 (+26.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NOW is showing sideways momentum. Immediate support is located at $91.53, while resistance sits at $119.64. The stock is showing strong short-term momentum, up 3.8% recently.
Market Sentiment: NOW has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $140.25 (+26.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$98.54 -
$111.24
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
70.0%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.8%)
- BULLISH: Trading 26.1% below Wall St target ($140.25)
- BULLISH: Expecting earnings turnaround to 0.4% growth with 24.0% revenue growth
Trading Range Analysis
30-Day Trading Range
$98.54 -
$111.24
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$91.53
Resistance Level
$119.64
Current Trend
Sideways
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
22.22
Wall Street Target
$140.25
(+26.1%)
Revenue Growth (YoY)
24.0%
Earnings Growth (YoY)
-21.9%
Profit Margin
11.3%
Valuation Premium vs History
+0.4% premium
PE vs Historical
22.2 vs 22.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.4%
(market-implied from PE analysis)
1-Year Target
$111.67
(+0%)
2-Year Target
$112.12
(+1%)
3-Year Target
$112.57
(+1%)
3-Yr Target (if PE normalizes)
(PE: 22→22)
PE COMPRESSION
$111.46
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.2, Growth: 23.1%)
$207.36
(+86%)
Base:
(SPY PE: 20.7, Growth: 23.1%)
$193.47
(+74%)
Bear:
(PE: 17.6, Growth: 23.1%)
$164.45
(+48%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (22x PE) as earnings recover.
Forward PE: 28.09 | Forward EPS (Implied): $3.96
Bull Case
$134.31
(+21%)
Analyst growth 15.0%, PE expands to 29.5
Base Case
$111.23
(0%)
Market implied 0.0%, PE stable at 28.1
Bear Case
$85.09
(-24%)
Severe decline -15.0%, PE contracts to 25.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 03, 2026 2:24 PM ET
Data refreshes hourly during market hours. Next update: 3:24 PM
Data refreshes hourly during market hours. Next update: 3:24 PM
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Technical Signals Check
Is NOW showing a specific setup today?
Insider Activity (6 Months)
4
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
Josh Gottheimer
BUY
2026-03-06
Ro Khanna
BUY
2026-02-24
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