What is the fair value of NOW stock?

Our analysis estimates the fair value range for NOW to be between $120.44 and $138.39. The current price is $132.53.

What is the analyst price target for NOW?

The average Wall Street analyst price target for NOW is $142.97. This implies a potential upside of 7.9% from current levels.

SERVICENOW (NOW) Stock: Buy, Sell, or Hold?

NOW - SERVICENOW, INC.

SERVICES-PREPACKAGED SOFTWARE

$132.53

1.36 (1.04%) ▲

5d: -8.97%

30d: +6.07%

90d: +28.57%

WAIT

LOW Confidence

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Analysis Updated: Sep 11, 2026 12:00 AM ET

Earnings: Nov 04, 2026

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 9, 2026 at $130.90 · last confirmed Sep 9, 2026

Strength: 10.0/10

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Interactive Price Chart (1 Month)

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Bottom Line:
ℹ️ NEUTRAL: NOW is fairly priced but lacks strong directional signals. At 5.5% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 23.1%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$210.72

Based on 13.6% avg growth

INTRINSIC VALUE TODAY

$130.84

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.5x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: NOW is currently trading at $132.53, which is considered fair relative to its 30-day fair value range of $120.44 to $138.39. From a valuation perspective, the stock is trading at a premium (Forward PE: 26.5) compared to its historical average (22.5). At these levels, the market is pricing in 5.5% annual earnings growth.

Technical Outlook: Technically, NOW is in a strong uptrend. The price is currently testing key support at $130.39. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: NOW scores 31/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $120.44 - $138.39

Company Quality Score 49/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 48.6%

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All Signals

NEUTRAL: Price in fair range
BEARISH: Weak technical setup (31/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($142.97)
BULLISH: Expecting earnings turnaround to 5.5% growth with 24.0% revenue growth
WARNING: Composite score 49/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $120.44 - $138.39

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $130.39

Resistance Level $149.60

Current Trend Strong Uptrend

Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 26.48

Wall Street Target $142.97 (+7.9%)

Revenue Growth (YoY) 24.0%

Earnings Growth (YoY) -21.9%

Profit Margin 11.3%

Valuation Premium vs History +5.5% premium

PE vs Historical 26.5 vs 22.5 STRETCHED

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +5.5% (market-implied from PE analysis)

1-Year Target $139.82 (+6%)

2-Year Target $147.51 (+11%)

3-Year Target $155.62 (+17%)

3-Yr Target (if PE normalizes) (PE: 26→23) PE COMPRESSION $132.25 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 26.5, Growth: 23.1%) $247.13 (+87%)

Base: (SPY PE: 20.2, Growth: 23.1%) $188.26 (+42%)

Bear: (PE: 17.1, Growth: 23.1%) $160.03 (+21%)

📈 Valuation based on Current Earnings

Forward PE: 25.84 | Forward EPS (Implied): $5.13

Bull Case $160.03 (+21%)

Analyst growth 15.0%, PE expands to 27.1

Base Case $132.53 (0%)

Market implied 0.0%, PE stable at 25.8

Bear Case $101.39 (-24%)

Severe decline -15.0%, PE contracts to 23.3

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: September 12, 2026 6:07 PM ET
Data refreshes hourly during market hours. Next update: 7:07 PM

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

Ro Khanna SELL 2026-03-30

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Advanced NOW Option Strategies

Professional options setups generated by AI based on today's NOW price and gamma walls.

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