NOW Stock Analysis: Buy, Sell, or Hold?
NOW - SERVICENOW, INC.
$107.71
-1.13 (-1.04%)
▼
5d:
+1.31%
30d:
+0.69%
90d:
+19.93%
BUY
HIGH Confidence
Analysis Updated: Jul 10, 2026 12:00 AM ET
Earnings: Jul 22, 2026
10d
Smart Money Distribution
None View Scanner →
Strength: 9.0/10
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48 traders called NOW this week
90% bullish • 9 bearish
90% bullish • 9 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: NOW shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: NOW shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$202.59
Based on 13.0% avg growth
INTRINSIC VALUE TODAY
$125.80
14.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NOW is currently trading at $107.71, which is considered fair relative to its 30-day fair value range of $95.70 to $116.20. The stock's valuation (Forward PE: 21.4) is in line with its historical norms (22.1). Remarkably, the market is currently pricing in an annual earnings decline of 1.0% over the next few years. This pessimistic expectation contrasts with the company's recent 2.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NOW is showing sideways momentum. Immediate support is located at $90.00, while resistance sits at $113.79.
Market Sentiment: NOW has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $140.73 (+30.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NOW is showing sideways momentum. Immediate support is located at $90.00, while resistance sits at $113.79.
Market Sentiment: NOW has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $140.73 (+30.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$95.70 -
$116.20
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 30.7% below Wall St target ($140.73)
Trading Range Analysis
30-Day Trading Range
$95.70 -
$116.20
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$90.00
Resistance Level
$113.79
Current Trend
Sideways
Technical data as of
Jul 10, 2026
Fundamental Context
Forward P/E (Next Year Est.)
21.43
Wall Street Target
$140.73
(+30.7%)
Revenue Growth (YoY)
22.1%
Earnings Growth (YoY)
2.3%
Profit Margin
12.6%
Valuation Discount vs History
-1.0% cheaper
PE vs Historical
21.4 vs 22.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.0%
(market-implied from PE analysis)
1-Year Target
$106.63
(-1%)
2-Year Target
$105.57
(-2%)
3-Year Target
$104.51
(-3%)
3-Yr Target (if PE normalizes)
(PE: 21→22)
$107.78
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 21.9%)
$198.32
(+84%)
Base:
(SPY PE: 21.4, Growth: 21.9%)
$195.14
(+81%)
Bear:
(PE: 18.2, Growth: 21.9%)
$165.87
(+54%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (21x PE) as earnings recover.
Forward PE: 25.71 | Forward EPS (Implied): $4.19
Bull Case
$130.06
(+21%)
Analyst growth 15.0%, PE expands to 27.0
Base Case
$107.71
(0%)
Market implied 0.0%, PE stable at 25.7
Bear Case
$82.40
(-24%)
Severe decline -15.0%, PE contracts to 23.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 21.4 to 22.1
Stabilization Target:
$111.07
(+3.1%)
PE Expansion Potential:
+3.1%
Share & Embed Analysis
Last updated: July 11, 2026 2:49 AM ET
Data refreshes hourly during market hours. Next update: 3:49 AM
Data refreshes hourly during market hours. Next update: 3:49 AM
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Technical Signals Check
Is NOW showing a specific setup today?
Insider Activity (6 Months)
5
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
Josh Gottheimer
BUY
2026-03-06
Ro Khanna
BUY
2026-02-24
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