What is the fair value of NOW stock?

Our analysis estimates the fair value range for NOW to be between $131.09 and $142.14. The current price is $134.38.

What is the analyst price target for NOW?

The average Wall Street analyst price target for NOW is $144.99. This implies a potential upside of 7.9% from current levels.

SERVICENOW (NOW) Stock: Buy, Sell, or Hold?

NOW - SERVICENOW, INC.

SERVICES-PREPACKAGED SOFTWARE

$134.38

-3.38 (-2.45%) ▼

5d: -0.91%

30d: -1.71%

90d: +24.51%

HOLD

LOW Confidence

Protect Your NOW Gains

Analysis Updated: Oct 2, 2026 12:00 AM ET

Earnings: Nov 04, 2026

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Sep 30, 2026 at $134.01 · last confirmed Oct 2, 2026

Strength: 4.6/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: NOW trades at premium valuation expecting 5.5% growth. Hold existing positions but don't chase. Wait for better entry.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 23.1%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$214.47

Based on 13.6% avg growth

INTRINSIC VALUE TODAY

$133.17

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.9x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: NOW is currently trading at $134.38, which is considered fair relative to its 30-day fair value range of $131.09 to $142.14. From a valuation perspective, the stock is trading at a premium (Forward PE: 26.9) compared to its historical average (22.9). At these levels, the market is pricing in 5.5% annual earnings growth.

Technical Outlook: Technically, NOW is in a strong uptrend. Immediate support is located at $126.75, while resistance sits at $142.10.

Market Sentiment: NOW scores 73/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $131.09 - $142.14

Company Quality Score 62/100 (BUY)

Volume Confirmation HIGH

Confidence Score 81.9%

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All Signals

NEUTRAL: Price in fair range
BULLISH: Strong technical setup (73/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($144.99)
BULLISH: Expecting earnings turnaround to 5.5% growth with 24.0% revenue growth
CAUTION: Bottoming setup, but lagging the sector by 22% over 20 days — wait for relative strength

Trading Range Analysis

30-Day Trading Range $131.09 - $142.14

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $126.75

Resistance Level $142.10

Current Trend Strong Uptrend

Technical data as of Oct 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 26.85

Wall Street Target $144.99 (+7.9%)

Revenue Growth (YoY) 24.0%

Earnings Growth (YoY) -21.9%

Profit Margin 11.3%

Valuation Premium vs History +5.5% premium

PE vs Historical 26.9 vs 22.9 STRETCHED

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +5.5% (market-implied from PE analysis)

1-Year Target $141.77 (+6%)

2-Year Target $149.57 (+11%)

3-Year Target $157.79 (+17%)

3-Yr Target (if PE normalizes) (PE: 27→23) PE COMPRESSION $134.60 (+0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 26.8, Growth: 23.1%) $250.58 (+87%)

Base: (SPY PE: 20.4, Growth: 23.1%) $190.41 (+42%)

Bear: (PE: 17.3, Growth: 23.1%) $161.85 (+20%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (27x PE) as earnings recover.

Forward PE: 27.78 | Forward EPS (Implied): $4.84

Bull Case $162.26 (+21%)

Analyst growth 15.0%, PE expands to 29.2

Base Case $134.38 (0%)

Market implied 0.0%, PE stable at 27.8

Bear Case $102.80 (-24%)

Severe decline -15.0%, PE contracts to 25.0

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: October 02, 2026 10:13 PM ET
Data refreshes hourly during market hours. Next update: 11:13 PM

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Advanced NOW Option Strategies

Professional options setups generated by AI based on today's NOW price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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