NOW Stock Analysis: Buy, Sell, or Hold?
NOW - SERVICENOW, INC.
$127.25
2.31 (1.85%)
▲
5d:
+8.44%
30d:
+21.5%
90d:
+46.18%
WAIT
LOW Confidence
Analysis Updated: Aug 13, 2026 12:00 AM ET
Earnings: Oct 28, 2026
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Aug 7, 2026 at $124.88 · last confirmed Aug 13, 2026
Strength: 9.0/10
Get Alerted When NOW Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 MIXED SIGNALS: NOW shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: NOW shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$207.01
Based on 13.6% avg growth
INTRINSIC VALUE TODAY
$128.53
1.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NOW is currently trading at $127.25, which is considered extended relative to its 30-day fair value range of $101.65 to $120.16. From a valuation perspective, the stock is trading at a premium (Forward PE: 25.4) compared to its historical average (22.1). At these levels, the market is pricing in 4.8% annual earnings growth.
Technical Outlook: Technically, NOW is in a uptrend. The price is approaching resistance at $129.75. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: NOW scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $140.25 (+10.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NOW is in a uptrend. The price is approaching resistance at $129.75. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: NOW scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $140.25 (+10.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$101.65 -
$120.16
Company Quality Score
36/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
24.8%
Protect Your Profits
Holding NOW? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+5.9% above its trading range)
- BEARISH: Weak technical setup (0/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($140.25)
- BULLISH: Expecting earnings turnaround to 4.8% growth with 24.0% revenue growth
- WARNING: Composite score 36/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$101.65 -
$120.16
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$106.05
Resistance Level
$129.75
Current Trend
Uptrend
Technical data as of
Aug 13, 2026
Fundamental Context
Forward P/E (Next Year Est.)
25.42
Wall Street Target
$140.25
(+10.2%)
Revenue Growth (YoY)
24.0%
Earnings Growth (YoY)
-21.9%
Profit Margin
11.3%
Valuation Premium vs History
+4.8% premium
PE vs Historical
25.4 vs 22.1
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.8%
(market-implied from PE analysis)
1-Year Target
$133.36
(+5%)
2-Year Target
$139.76
(+10%)
3-Year Target
$146.47
(+15%)
3-Yr Target (if PE normalizes)
(PE: 25→22)
PE COMPRESSION
$127.35
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 25.4, Growth: 23.1%)
$237.23
(+86%)
Base:
(SPY PE: 20.2, Growth: 23.1%)
$188.81
(+48%)
Bear:
(PE: 17.2, Growth: 23.1%)
$160.48
(+26%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (31x PE), but valuation improves significantly next year (25x PE) as earnings recover.
Forward PE: 31.15 | Forward EPS (Implied): $4.08
Bull Case
$153.65
(+21%)
Analyst growth 15.0%, PE expands to 32.7
Base Case
$127.25
(0%)
Market implied 0.0%, PE stable at 31.2
Bear Case
$97.35
(-24%)
Severe decline -15.0%, PE contracts to 28.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 13, 2026 10:55 PM ET
Data refreshes hourly during market hours. Next update: 11:55 PM
Data refreshes hourly during market hours. Next update: 11:55 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is NOW showing a specific setup today?
Insider Activity (6 Months)
3
Buys
3
Sells
0
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
Josh Gottheimer
BUY
2026-03-06
Ro Khanna
BUY
2026-02-24
Top Rated Software - Application Stocks
Top-rated stocks in Software - Application by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
HUBS
HubSpot Inc |
STRONG BUY
36 analysts |
$243 | 42 HOLD |
|
GRAB
Grab Holdings Ltd |
STRONG BUY
27 analysts |
$6 | 45 HOLD |
|
ADSK
Autodesk Inc |
STRONG BUY
32 analysts |
$314 | 41 HOLD |
|
TEAM
Atlassian Corp Plc |
STRONG BUY
33 analysts |
$154 | 33 SELL |
|
ESTC
Elastic NV |
STRONG BUY
30 analysts |
$74 | 36 SELL |
Advanced NOW Option Strategies
Professional options setups generated by AI based on today's NOW price and gamma walls.
