Boston Beer (SAM) Stock: Buy, Sell, or Hold?

SAM - Boston Beer Company

MALT BEVERAGES
$172.55
3.03 (1.79%) ▲
5d: +0.44%
30d: -6.11%
90d: -3.94%
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LOW Confidence
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Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Oct 22, 2026

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
â„šī¸ NEUTRAL: SAM is fairly priced but lacks strong directional signals. At -3.3% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$294.43
Based on 9.2% avg growth
INTRINSIC VALUE TODAY
$182.82
5.6% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.5x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: SAM is currently trading at $172.55, which is considered slightly low relative to its 30-day fair value range of $172.49 to $187.82. The stock's valuation (Forward PE: 16.8) is in line with its historical norms (18.5). Remarkably, the market is currently pricing in an annual earnings decline of 3.3% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, SAM is in a downtrend. Immediate support is located at $160.04, while resistance sits at $185.87.

Market Sentiment: The stock scores a mixed 51/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $199.83 (+15.8%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY LOW
Historical Trading Range $172.49 - $187.82
Company Quality Score 50/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 81.5%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • BULLISH: Options cheap (IV 0th percentile)
  • NEUTRAL: Mixed technical signals (51/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($199.83)
  • WARNING: Composite score 50/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $172.49 - $187.82
Current vs Trading Range SLIGHTLY LOW
Expected Move (7 Days) Âą$6.39 (3.7%)

Support & Resistance Levels

Support Level $160.04
Resistance Level $185.87
Current Trend Downtrend
Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 16.75
Wall Street Target $199.83 (+15.8%)
Revenue Growth (YoY) -3.3%
Earnings Growth (YoY) -9.0%
Profit Margin -3.6%
Valuation Discount vs History -3.3% cheaper
PE vs Historical 16.8 vs 18.5 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -3.3% (market-implied from PE analysis)
1-Year Target $166.86 (-3%)
2-Year Target $161.35 (-7%)
3-Year Target $156.03 (-10%)
3-Yr Target (if PE normalizes) (PE: 17→19) $172.33 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.2, Growth: 14.3%) $310.12 (+80%)
Base: (SPY PE: 16.7, Growth: 14.3%) $257.53 (+49%)
Bear: (PE: 14.2, Growth: 14.3%) $218.90 (+27%)
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.7 to 18.5
Stabilization Target: $190.58 (+10.4%)
PE Expansion Potential: +10.4%
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Last updated: September 12, 2026 10:14 AM ET
Data refreshes hourly during market hours. Next update: 11:14 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
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Sells
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NEUTRAL

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Advanced SAM Option Strategies

Professional options setups generated by AI based on today's SAM price and gamma walls.

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