comScore (SCOR) Stock: Buy, Sell, or Hold?
SCOR - comScore, Inc. Common Stock
$4.96
-0.06 (-1.20%)
▼
5d:
+0.81%
30d:
-30.92%
90d:
-37.37%
HOLD
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 03, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SCOR shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SCOR shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: SCOR is currently trading at $4.96, which is considered slightly low relative to its 30-day fair value range of $4.76 to $6.59. From a valuation perspective, the stock is trading at a discount (Forward PE: -19.8) compared to its historical average (3.4). At these levels, the market is pricing in 0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SCOR is in a strong downtrend. Immediate support is located at $4.72, while resistance sits at $5.77.
Market Sentiment: SCOR scores 82/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SCOR is in a strong downtrend. Immediate support is located at $4.72, while resistance sits at $5.77.
Market Sentiment: SCOR scores 82/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$4.76 -
$6.59
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (82/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($5.00)
- BULLISH: Market expects only 0% annual growth - appears undervalued
- CAUTION: Bottoming setup, but lagging the sector by 15% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$4.76 -
$6.59
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$4.72
Resistance Level
$5.77
Current Trend
Strong Downtrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-19.84
Wall Street Target
$5.00
(+0.8%)
Revenue Growth (YoY)
-11.3%
Profit Margin
-5.1%
PE vs Historical
-19.8 vs 3.4
CHEAP
Share & Embed Analysis
Last updated: September 13, 2026 1:31 PM ET
Data refreshes hourly during market hours. Next update: 2:31 PM
Data refreshes hourly during market hours. Next update: 2:31 PM
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Technical Signals Check
Is SCOR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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