SSP Stock Analysis: Buy, Sell, or Hold?
SSP - The E.W. Scripps Company
$3.27
-0.02 (-0.61%)
âŧ
5d:
-5.22%
30d:
+11.22%
90d:
-6.3%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
Get Alerted When SSP Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
âšī¸ NEUTRAL: SSP is fairly priced but lacks strong directional signals. At 0% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: SSP is fairly priced but lacks strong directional signals. At 0% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
In-depth Analysis How we analyze
Valuation Analysis: SSP is currently trading at $3.27, which is considered slightly high relative to its 30-day fair value range of $2.92 to $3.33. From a valuation perspective, the stock is trading at a discount (Forward PE: -3.3) compared to its historical average (8.0). At these levels, the market is pricing in 0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SSP is in a strong downtrend. Immediate support is located at $3.04, while resistance sits at $3.66.
Market Sentiment: SSP scores 32/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. In the options market, Implied Volatility is low (22th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $6.20 (+90.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SSP is in a strong downtrend. Immediate support is located at $3.04, while resistance sits at $3.66.
Market Sentiment: SSP scores 32/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. In the options market, Implied Volatility is low (22th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $6.20 (+90.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$2.92 -
$3.33
Company Quality Score
39/100
(SELL)
Options IV Signal
22th percentile
(COMPLACENCY WARNING)
Volume Confirmation
HIGH
Confidence Score
57.7%
Protect Your Profits
Holding SSP? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Options cheap (IV 22th percentile)
- BEARISH: Weak technical setup (32/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 90.2% below Wall St target ($6.20)
- BULLISH: Market expects only 0% annual growth - appears undervalued
- WARNING: Composite score 39/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$2.92 -
$3.33
Current vs Trading Range
SLIGHTLY HIGH
Expected Move (7 Days)
Âą$0.40
(12.4%)
Support & Resistance Levels
Support Level
$3.05
Resistance Level
$3.66
Current Trend
Strong Downtrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-3.26
Wall Street Target
$6.20
(+90.2%)
Revenue Growth (YoY)
-9.2%
Earnings Growth (YoY)
91.3%
Profit Margin
-58.0%
PE vs Historical
-3.3 vs 8.0
CHEAP
Share & Embed Analysis
Last updated: August 22, 2026 10:22 PM ET
Data refreshes hourly during market hours. Next update: 11:22 PM
Data refreshes hourly during market hours. Next update: 11:22 PM
đĨ Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is SSP showing a specific setup today?
Insider Activity (6 Months)
20
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Austin S Heidt
BUY
4000 shares
2026-03-10
Anthony S Granado
BUY
4200 shares
2026-03-10
Vanessa L Sanchez
BUY
4200 shares
2026-03-10
Top Rated Broadcasting Stocks
Top-rated stocks in Broadcasting by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
NXST
Nexstar Broadcasting GroâĻ |
STRONG BUY
10 analysts |
$247 | 49 HOLD |
|
TGNA
Tegna Inc |
BUY
6 analysts |
$22 | 48 HOLD |
|
FUBO
Fubotv Inc |
HOLD
8 analysts |
$17 | 42 HOLD |
|
GTN
Gray Television Inc |
BUY
5 analysts |
$7 | 32 SELL |
|
SBGI
Sinclair Broadcast GroupâĻ |
SELL
7 analysts |
$17 | 51 HOLD |
Advanced SSP Option Strategies
Professional options setups generated by AI based on today's SSP price and gamma walls.
