SSP Stock Analysis: Buy, Sell, or Hold?
SSP - The E.W. Scripps Company
$2.97
-0.05 (-1.66%)
▼
5d:
-4.81%
30d:
-3.88%
90d:
-27.74%
BUY
HIGH Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 06, 2026
23d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SSP shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: SSP shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
In-depth Analysis How we analyze
Valuation Analysis: SSP is currently trading at $2.97, which is considered fair relative to its 30-day fair value range of $2.78 to $3.22. From a valuation perspective, the stock is trading at a discount (Forward PE: -3.6) compared to its historical average (8.0). At these levels, the market is pricing in 0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SSP is in a uptrend. The price is currently testing key support at $3.23. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (19th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $6.42 (+116.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SSP is in a uptrend. The price is currently testing key support at $3.23. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (19th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $6.42 (+116.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$2.78 -
$3.22
Company Quality Score
54/100
(HOLD)
Options IV Signal
19th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
81.5%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Options cheap (IV 19th percentile)
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 116.3% below Wall St target ($6.42)
- BULLISH: Market expects only 0% annual growth - appears undervalued
Trading Range Analysis
30-Day Trading Range
$2.78 -
$3.22
Current vs Trading Range
FAIR
Expected Move (7 Days)
±$0.42
(14.1%)
Support & Resistance Levels
Support Level
$3.23
Resistance Level
$3.67
Current Trend
Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-3.58
Wall Street Target
$6.43
(+116.3%)
Revenue Growth (YoY)
-1.4%
Earnings Growth (YoY)
91.3%
Profit Margin
-4.6%
PE vs Historical
-3.6 vs 8.0
CHEAP
Share & Embed Analysis
Last updated: July 13, 2026 6:01 PM ET
Data refreshes hourly during market hours. Next update: 7:01 PM
Data refreshes hourly during market hours. Next update: 7:01 PM
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Technical Signals Check
Is SSP showing a specific setup today?
Insider Activity (6 Months)
20
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Austin S Heidt
BUY
4000 shares
2026-03-10
Anthony S Granado
BUY
4200 shares
2026-03-10
Vanessa L Sanchez
BUY
4200 shares
2026-03-10
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Advanced SSP Option Strategies
Professional options setups generated by AI based on today's SSP price and gamma walls.
