SSP Stock Analysis: Buy, Sell, or Hold?
SSP - The E.W. Scripps Company
$2.81
-0.02 (-0.53%)
▼
5d:
-6.02%
30d:
-9.94%
90d:
-41.34%
HOLD
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 06, 2026
2d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SSP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SSP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: SSP is currently trading at $2.81, which is considered oversold relative to its 30-day fair value range of $2.84 to $3.15. From a valuation perspective, the stock is trading at a discount (Forward PE: -3.4) compared to its historical average (8.0). At these levels, the market is pricing in 0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SSP is in a strong downtrend. Immediate support is located at $2.65, while resistance sits at $3.31.
Market Sentiment: SSP has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Implied Volatility is high (91th percentile), indicating expensive options premiums. This environment often favors selling options or covered calls to generate income. Wall Street analysts see significant upside, with an average price target of $6.42 (+128.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SSP is in a strong downtrend. Immediate support is located at $2.65, while resistance sits at $3.31.
Market Sentiment: SSP has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Implied Volatility is high (91th percentile), indicating expensive options premiums. This environment often favors selling options or covered calls to generate income. Wall Street analysts see significant upside, with an average price target of $6.42 (+128.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$2.84 -
$3.15
Company Quality Score
45/100
(HOLD)
Options IV Signal
91th percentile
(EVENT RISK)
Volume Confirmation
HIGH
Confidence Score
50.0%
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View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Options expensive (IV 91th percentile)
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 128.6% below Wall St target ($6.42)
- BULLISH: Market expects only 0% annual growth - appears undervalued
- CAUTION: 5-day price weakness (-6.0%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$2.84 -
$3.15
Current vs Trading Range
OVERSOLD
Expected Move (7 Days)
±$0.77
(27.4%)
Support & Resistance Levels
Support Level
$2.66
Resistance Level
$3.32
Current Trend
Strong Downtrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-3.39
Wall Street Target
$6.43
(+128.6%)
Revenue Growth (YoY)
-1.4%
Earnings Growth (YoY)
91.3%
Profit Margin
-4.6%
PE vs Historical
-3.4 vs 8.0
CHEAP
Share & Embed Analysis
Last updated: August 02, 2026 9:27 PM ET
Data refreshes hourly during market hours. Next update: 10:27 PM
Data refreshes hourly during market hours. Next update: 10:27 PM
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Technical Signals Check
Is SSP showing a specific setup today?
Insider Activity (6 Months)
20
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Austin S Heidt
BUY
4000 shares
2026-03-10
Anthony S Granado
BUY
4200 shares
2026-03-10
Vanessa L Sanchez
BUY
4200 shares
2026-03-10
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Advanced SSP Option Strategies
Professional options setups generated by AI based on today's SSP price and gamma walls.
