The E.W. Scripps (SSP) Stock: Buy, Sell, or Hold?
SSP - The E.W. Scripps Company
$2.42
-0.23 (-8.87%)
▼
5d:
-11.54%
30d:
-22.6%
90d:
-17.86%
WAIT
LOW Confidence
Analysis Updated: Oct 21, 2026 12:00 AM ET
Earnings: Nov 05, 2026
13d
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Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: SSP is down 11.5% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: SSP is down 11.5% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
In-depth Analysis How we analyze
Valuation Analysis: SSP is currently trading at $2.42, which is considered oversold relative to its 30-day fair value range of $2.65 to $3.04. From a valuation perspective, the stock is trading at a discount (Forward PE: -2.4) compared to its historical average (8.0). At these levels, the market is pricing in 0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SSP is in a downtrend. Immediate support is located at $2.33, while resistance sits at $2.98. Short-term momentum is weak, with the stock down 8.9% recently.
Market Sentiment: SSP scores 33/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $4.93 (+104.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SSP is in a downtrend. Immediate support is located at $2.33, while resistance sits at $2.98. Short-term momentum is weak, with the stock down 8.9% recently.
Market Sentiment: SSP scores 33/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $4.93 (+104.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$2.65 -
$3.04
Company Quality Score
45/100
(HOLD)
Options IV Signal
33th percentile
(NORMAL)
Volume Confirmation
HIGH
Confidence Score
59.6%
Protect Your Profits
Holding SSP? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Options fairly priced (IV 33th percentile)
- BEARISH: Weak technical setup (33/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-8.9%)
- BULLISH: Trading 104.3% below Wall St target ($4.93)
- BULLISH: Market expects only 0% annual growth - appears undervalued
- WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$2.65 -
$3.04
Current vs Trading Range
OVERSOLD
Expected Move (7 Days)
±$0.37
(15.3%)
Support & Resistance Levels
Support Level
$2.33
Resistance Level
$2.98
Current Trend
Downtrend
Technical data as of
Oct 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-2.42
Wall Street Target
$4.93
(+104.3%)
Revenue Growth (YoY)
-9.2%
Earnings Growth (YoY)
91.3%
Profit Margin
-58.0%
PE vs Historical
-2.4 vs 8.0
CHEAP
Share & Embed Analysis
Last updated: October 22, 2026 5:54 AM ET
Data refreshes hourly during market hours. Next update: 6:54 AM
Data refreshes hourly during market hours. Next update: 6:54 AM
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Technical Signals Check
Is SSP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SSP Option Strategies
Professional options setups generated by AI based on today's SSP price and gamma walls.
