The E.W. Scripps (SSP) Stock: Buy, Sell, or Hold?
SSP - The E.W. Scripps Company
$3.16
0.06 (1.94%)
â˛
5d:
-5.11%
30d:
-6.78%
90d:
+4.64%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: SSP is fairly priced but lacks strong directional signals. At 0% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: SSP is fairly priced but lacks strong directional signals. At 0% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
In-depth Analysis How we analyze
Valuation Analysis: SSP is currently trading at $3.16, which is considered slightly low relative to its 30-day fair value range of $3.09 to $3.38. From a valuation perspective, the stock is trading at a discount (Forward PE: -3.2) compared to its historical average (8.0). At these levels, the market is pricing in 0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SSP is in a downtrend. Immediate support is located at $3.06, while resistance sits at $3.42.
Market Sentiment: The stock scores a mixed 49/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $4.93 (+56.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SSP is in a downtrend. Immediate support is located at $3.06, while resistance sits at $3.42.
Market Sentiment: The stock scores a mixed 49/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $4.93 (+56.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$3.09 -
$3.38
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
87.3%
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View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (49/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 56.1% below Wall St target ($4.93)
- BULLISH: Market expects only 0% annual growth - appears undervalued
- WARNING: Composite score 48/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$3.09 -
$3.38
Current vs Trading Range
SLIGHTLY LOW
Expected Move (7 Days)
Âą$0.35
(11.1%)
Support & Resistance Levels
Support Level
$3.06
Resistance Level
$3.42
Current Trend
Downtrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-3.16
Wall Street Target
$4.93
(+56.1%)
Revenue Growth (YoY)
-9.2%
Earnings Growth (YoY)
91.3%
Profit Margin
-58.0%
PE vs Historical
-3.2 vs 8.0
CHEAP
Share & Embed Analysis
Last updated: September 12, 2026 12:49 AM ET
Data refreshes hourly during market hours. Next update: 1:49 AM
Data refreshes hourly during market hours. Next update: 1:49 AM
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Technical Signals Check
Is SSP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SSP Option Strategies
Professional options setups generated by AI based on today's SSP price and gamma walls.