USNA Stock Analysis: Buy, Sell, or Hold?
USNA - USANA Health Sciences Inc
$19.20
0.30 (1.59%)
▲
5d:
-1.08%
30d:
+3.45%
90d:
+10.47%
BUY
HIGH Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Jul 28, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: USNA trading at deep discount. Market pricing in -5.4% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: USNA trading at deep discount. Market pricing in -5.4% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$44.23
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$27.46
30.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: USNA is currently trading at $19.20, which is considered slightly high relative to its 30-day fair value range of $18.01 to $19.24. From a valuation perspective, the stock is trading at a discount (Forward PE: 6.9) compared to its historical average (8.2). Remarkably, the market is currently pricing in an annual earnings decline of 5.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, USNA is in a strong downtrend. The price is approaching resistance at $19.48. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: USNA has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $39.00 (+103.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, USNA is in a strong downtrend. The price is approaching resistance at $19.48. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: USNA has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $39.00 (+103.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$18.01 -
$19.24
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
76.2%
All Signals
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 103.1% below Wall St target ($39.00)
Trading Range Analysis
30-Day Trading Range
$18.01 -
$19.24
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$17.36
Resistance Level
$19.48
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.93
Wall Street Target
$39.00
(+103.1%)
Revenue Growth (YoY)
0.3%
Earnings Growth (YoY)
-16.6%
Profit Margin
1.0%
Valuation Discount vs History
-5.4% cheaper
PE vs Historical
6.9 vs 8.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.4%
(market-implied from PE analysis)
1-Year Target
$18.16
(-5%)
2-Year Target
$17.18
(-11%)
3-Year Target
$16.25
(-15%)
3-Yr Target (if PE normalizes)
(PE: 7→8)
$19.23
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 30.7%)
$134.58
(+601%)
Base:
(SPY PE: 6.9, Growth: 30.7%)
$42.83
(+123%)
Bear:
(PE: 5.9, Growth: 30.7%)
$36.40
(+90%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (38x PE), but valuation improves significantly next year (7x PE) as earnings recover.
Trailing PE: 37.76 | Current EPS (TTM): $0.50
Bull Case
$41.54
(+116%)
Analyst growth 100.0%, PE expands to 41.5
Base Case
$37.76
(+97%)
Market implied 100.0%, PE stable at 37.8
Bear Case
$12.84
(-33%)
Severe decline -20.0%, PE contracts to 32.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.9 to 8.2
Stabilization Target:
$22.71
(+18.3%)
PE Expansion Potential:
+18.3%
Share & Embed Analysis
Last updated: June 24, 2026 2:39 AM ET
Data refreshes hourly during market hours. Next update: 3:39 AM
Data refreshes hourly during market hours. Next update: 3:39 AM
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Technical Signals Check
Is USNA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Gilbert A Fuller
SELL
1058 shares
2026-03-20
Joshua Foukas
SELL
4461 shares
2026-02-20
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