USANA Health Sciences (USNA) Stock: Buy, Sell, or Hold?
USNA - USANA Health Sciences Inc
$14.04
-0.48 (-3.31%)
▼
5d:
-9.65%
30d:
-1.54%
90d:
-37.15%
WAIT
LOW Confidence
Analysis Updated: Oct 23, 2026 12:00 AM ET
Earnings: Nov 03, 2026
10d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: USNA shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: USNA shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$27.92
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$17.34
19.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: USNA is currently trading at $14.04, which is considered oversold relative to its 30-day fair value range of $14.32 to $15.10. The stock's valuation (Forward PE: 8.2) is in line with its historical norms (8.1). At these levels, the market is pricing in 0.4% annual earnings growth.
Technical Outlook: Technically, USNA is in a strong downtrend. The price is currently testing key support at $13.96. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.3% recently.
Market Sentiment: USNA scores 39/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $25.00 (+72.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, USNA is in a strong downtrend. The price is currently testing key support at $13.96. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.3% recently.
Market Sentiment: USNA scores 39/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $25.00 (+72.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$14.32 -
$15.10
Company Quality Score
41/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
55.7%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (39/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.3%)
- BULLISH: Trading 72.2% below Wall St target ($25.00)
- BULLISH: Expecting earnings turnaround to 0.4% growth with -5.3% revenue growth
- WARNING: Composite score 41/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$14.32 -
$15.10
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$13.96
Resistance Level
$15.99
Current Trend
Strong Downtrend
Technical data as of
Oct 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.20
Wall Street Target
$25.00
(+72.2%)
Revenue Growth (YoY)
-5.3%
Earnings Growth (YoY)
-16.6%
Profit Margin
-2.4%
Valuation Premium vs History
+0.4% premium
PE vs Historical
8.2 vs 8.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.4%
(market-implied from PE analysis)
1-Year Target
$14.58
(+0%)
2-Year Target
$14.64
(+1%)
3-Year Target
$14.69
(+1%)
3-Yr Target (if PE normalizes)
(PE: 8→8)
PE COMPRESSION
$14.51
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 132.9%)
$118.64
(+717%)
Base:
(SPY PE: 8.2, Growth: 132.9%)
$49.00
(+238%)
Bear:
(PE: 7.0, Growth: 132.9%)
$41.65
(+187%)
Share & Embed Analysis
Last updated: October 23, 2026 2:54 PM ET
Data refreshes hourly during market hours. Next update: 3:54 PM
Data refreshes hourly during market hours. Next update: 3:54 PM
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Technical Signals Check
Is USNA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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