USANA Health Sciences (USNA) Stock: Buy, Sell, or Hold?
USNA - USANA Health Sciences Inc
$15.02
0.19 (1.28%)
â˛
5d:
+4.09%
30d:
+10.93%
90d:
-24.41%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Oct 28, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: USNA is fairly priced but lacks strong directional signals. At 1.7% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: USNA is fairly priced but lacks strong directional signals. At 1.7% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$27.92
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$17.34
13.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: USNA is currently trading at $15.02, which is considered fair relative to its 30-day fair value range of $12.69 to $16.19. The stock's valuation (Forward PE: 8.5) is in line with its historical norms (8.1). At these levels, the market is pricing in 1.7% annual earnings growth.
Technical Outlook: Technically, USNA is in a downtrend. Immediate support is located at $13.47, while resistance sits at $15.75.
Market Sentiment: USNA scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $25.00 (+66.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, USNA is in a downtrend. Immediate support is located at $13.47, while resistance sits at $15.75.
Market Sentiment: USNA scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $25.00 (+66.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$12.69 -
$16.19
Company Quality Score
35/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
53.3%
All Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 66.4% below Wall St target ($25.00)
- BULLISH: Expecting earnings turnaround to 1.7% growth with -5.3% revenue growth
- WARNING: Composite score 35/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$12.69 -
$16.19
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$13.47
Resistance Level
$15.75
Current Trend
Downtrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.49
Wall Street Target
$25.00
(+66.4%)
Revenue Growth (YoY)
-5.3%
Earnings Growth (YoY)
-16.6%
Profit Margin
-2.4%
Valuation Premium vs History
+1.7% premium
PE vs Historical
8.5 vs 8.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.7%
(market-implied from PE analysis)
1-Year Target
$15.28
(+2%)
2-Year Target
$15.54
(+3%)
3-Year Target
$15.80
(+5%)
3-Yr Target (if PE normalizes)
(PE: 8â8)
PE COMPRESSION
$15.08
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 132.9%)
$120.49
(+702%)
Base:
(SPY PE: 8.5, Growth: 132.9%)
$50.69
(+238%)
Bear:
(PE: 7.2, Growth: 132.9%)
$43.09
(+187%)
Share & Embed Analysis
Last updated: September 12, 2026 11:42 PM ET
Data refreshes hourly during market hours. Next update: 12:42 AM
Data refreshes hourly during market hours. Next update: 12:42 AM
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Technical Signals Check
Is USNA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Gilbert A Fuller
SELL
1058 shares
2026-03-20
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