USANA Health Sciences (USNA) Stock: Buy, Sell, or Hold?

USNA - USANA Health Sciences Inc

MEDICINAL CHEMICALS & BOTANICAL PRODUCTS
$14.82
0.45 (3.13%) ▲
5d: +2.21%
30d: +1.79%
90d: -31.96%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Oct 28, 2026 24d

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Interactive Price Chart (1 Month)

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Bottom Line:
â„šī¸ NEUTRAL: USNA is fairly priced but lacks strong directional signals. At 1.2% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$27.92
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$17.34
14.5% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: USNA is currently trading at $14.82, which is considered slightly high relative to its 30-day fair value range of $14.10 to $14.94. The stock's valuation (Forward PE: 8.4) is in line with its historical norms (8.1). At these levels, the market is pricing in 1.2% annual earnings growth.

Technical Outlook: Technically, USNA is in a strong downtrend. The price is approaching resistance at $15.00. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.1% recently.

Market Sentiment: The stock scores a mixed 53/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $25.00 (+68.7%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY HIGH
Historical Trading Range $14.10 - $14.94
Company Quality Score 49/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 73.3%

All Signals

  • NEUTRAL: Mixed technical signals (53/100)
  • BULLISH: High volume confirmation
  • BULLISH: Strong upward momentum (+3.1%)
  • BULLISH: Trading 68.7% below Wall St target ($25.00)
  • BULLISH: Expecting earnings turnaround to 1.2% growth with -5.3% revenue growth
  • WARNING: Composite score 48/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $14.10 - $14.94
Current vs Trading Range SLIGHTLY HIGH

Support & Resistance Levels

Support Level $14.00
Resistance Level $15.00
Current Trend Strong Downtrend
Technical data as of Oct 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 8.37
Wall Street Target $25.00 (+68.7%)
Revenue Growth (YoY) -5.3%
Earnings Growth (YoY) -16.6%
Profit Margin -2.4%
Valuation Premium vs History +1.2% premium
PE vs Historical 8.4 vs 8.1 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +1.2% (market-implied from PE analysis)
1-Year Target $15.00 (+1%)
2-Year Target $15.18 (+2%)
3-Year Target $15.36 (+4%)
3-Yr Target (if PE normalizes) (PE: 8→8) PE COMPRESSION $14.86 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.4, Growth: 132.9%) $121.86 (+722%)
Base: (SPY PE: 8.4, Growth: 132.9%) $50.02 (+238%)
Bear: (PE: 7.1, Growth: 132.9%) $42.51 (+187%)
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Last updated: October 03, 2026 5:13 AM ET
Data refreshes hourly during market hours. Next update: 6:13 AM
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Insider Activity (6 Months)
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NEUTRAL

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