Why is VRA Down Today?

VRA
$5.85
▼ -2.26% ($-0.13)
Last updated: Oct 16, 2026 8:41 PM ET (901 min ago)

About Vera Bradley, Inc.

Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. Th...

Sector: LEATHER & LEATHER PRODUCTS
Market Cap: $60.06M
Forward P/E: 11.1
52-Week Range: $1.39 - $6.19
Employees: 1,725

Overall Confidence: 50%

50% Confident

Based on news, social sentiment, options activity, and sector analysis

MOMENTUM 50% Confidence
🎯 VRA showing strong bearish momentum
VRA is down 2.3% today on 0.9x average volume. The move appears to be driven by general market sentiment and momentum traders.

✅ Move Confirmation

LOW VOLUME 0.9x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

LEATHER & LEATHER PRODUCTS sector: -0.3%

VRA is outperforming its sector by -2.0%. This suggests a stock-specific catalyst.

Market Comparison

VRA is underperforming the market (-1.1% vs SPY)
S&P 500
SPY
-1.11%
Nasdaq 100
QQQ
-2.5%
VRA
This Stock
-2.26%
vs S&P 500: -1.15%
vs Nasdaq: +0.24%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, VRA is expected to trade between:
$5.67 - $5.97

Key Level to Watch

$5.56 support
Watch for breakdown below $5.85

🔔 Get VRA Alerts

We'll notify you when VRA's trend changes or a new signal fires.

Last updated: Oct 16, 2026 8:41 PM (901 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Neutral
Options Sentiment
0.92
Put/Call Ratio
148.9%
Implied Volatility
Call Volume: 10,429
Put Volume: 9,588
Total: 20,017
Unusual Activity: $2.5 PUT (2,273 vol) $2.5 PUT (2,273 vol) $2.5 PUT (2,273 vol)

Historical Context

VRA has moved more than 3.0% down on 51 occasions in the past year.

45.1%
Continuation Rate
23/51 times continued down
+2.21%
Avg Next Day Change
After similar down moves
Last similar move: Sep 23, 2026 (-5.8%) → Next day: +0.7%

Frequently Asked Questions

Why is VRA stock down today?

VRA is down 2.3% today on 0.9x average volume. The move appears to be driven by general market sentiment and momentum traders.

Is VRA stock a buy or sell right now?

Based on current analysis, VRA shows 50% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the VRA stock price target?

VRA is currently trading at $5.85. Based on today's momentum, the expected short-term range is $5.67 - $5.97. See long-term price prediction →

Will VRA stock continue falling?

Our analysis shows a 45% probability that VRA's move continues in the next 1-3 days. Key level to watch: $5.56 (support).

Is VRA stock oversold or overbought?

VRA's RSI (Relative Strength Index) is currently at 74.4. This indicates overbought conditions - the stock may be due for a pullback as buying pressure appears stretched.

What is the momentum for VRA stock?

VRA's 10-day momentum indicator is at 0.74. Positive momentum - the stock has mild upward pressure supporting the current trend.

Is VRA outperforming or underperforming the market?

VRA (-2.26%) is currently underperforming the market (-1.1% vs SPY). Today, the S&P 500 (SPY) is down -1.11%, and Nasdaq (QQQ) is down -2.50%.

What does MACD indicate for VRA?

VRA's MACD (0.54) is currently above the signal line (0.45), indicating a bullish trend. This technical signal suggests buying pressure is dominant. The trend strength (ADX: 52.9) is strong.

Is VRA in an uptrend or downtrend?

Based on moving average analysis, VRA is in a bullish trend. The price ($5.85) is trading above both the 20-day SMA ($4.89) and 50-day SMA ($3.97). This alignment typically indicates sustained upward momentum.

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