Why is VRA Up Today?

VRA
$3.45
▲ +13.49% (+$0.47)
Last updated: Sep 15, 2026 3:00 PM ET

About Vera Bradley, Inc.

Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. Th...

Sector: LEATHER & LEATHER PRODUCTS
Market Cap: $60.06M
Forward P/E: 11.1
52-Week Range: $1.39 - $4.39
Employees: 1,725

Overall Confidence: 67%

67% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 LEATHER & LEATHER PRODUCTS sector moving together
This appears to be a sector-wide move. The LEATHER & LEATHER PRODUCTS sector is up 2.4% on average.

✅ Move Confirmation

HIGH VOLUME 20.8x average volume

ACCUMULATION - This move is backed by significant volume and appears sustainable.

📍 Sector Context

LEATHER & LEATHER PRODUCTS sector: +2.4%

This appears to be a sector-wide move. Most LEATHER & LEATHER PRODUCTS stocks are moving in the same direction.

Market Comparison

VRA is significantly outperforming the market (+13.9% vs SPY)
S&P 500
SPY
-0.42%
Nasdaq 100
QQQ
-0.34%
VRA
This Stock
+13.49%
vs S&P 500: +13.91%
vs Nasdaq: +13.83%

📊 What Happens Next?

Probability Analysis

55% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, VRA is expected to trade between:
$3.38 - $3.55

Key Level to Watch

$3.62 resistance
Watch for continuation above $3.45

Quick Trade Ideas

Options strategies to consider for VRA's 13% move

📊

No Options Available

VRA doesn't have listed options or options data is currently unavailable.

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Disclaimer: These are educational examples only, not investment advice. Options involve significant risk including total loss of premium. Prices shown are estimates and may differ from actual market prices. Always do your own research and consider your risk tolerance.

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We'll notify you when VRA's trend changes or a new signal fires.

Last updated: Sep 15, 2026 3:00 PM (-275 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Neutral
Options Sentiment
1.03
Put/Call Ratio
169.2%
Implied Volatility
Call Volume: 7,475
Put Volume: 7,691
Total: 15,166
Unusual Activity: $2.5 PUT (2,273 vol) $2.5 PUT (2,273 vol) $2.5 PUT (2,273 vol)

Historical Context

VRA has moved more than 3.0% up on 56 occasions in the past year.

44.6%
Continuation Rate
25/56 times continued up
-0.39%
Avg Next Day Change
After similar up moves
Last similar move: Sep 03, 2026 (3.1%) → Next day: +2.1%

Frequently Asked Questions

Why is VRA stock up today?

This appears to be a sector-wide move. The LEATHER & LEATHER PRODUCTS sector is up 2.4% on average.

Is VRA stock a buy or sell right now?

Based on current analysis, VRA shows 67% confidence in today's move. Volume is high which supports the trend. View full buy/sell analysis →

What is the VRA stock price target?

VRA is currently trading at $3.45. Based on today's momentum, the expected short-term range is $3.38 - $3.55. See long-term price prediction →

Will VRA stock continue rising?

Our analysis shows a 55% probability that VRA's move continues in the next 1-3 days. Key level to watch: $3.62 (resistance).

Is VRA stock oversold or overbought?

VRA's RSI (Relative Strength Index) is currently at 39.6. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for VRA stock?

VRA's 10-day momentum indicator is at -0.27. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is VRA outperforming or underperforming the market?

VRA (+13.49%) is currently significantly outperforming the market (+13.9% vs SPY). Today, the S&P 500 (SPY) is down -0.42%, and Nasdaq (QQQ) is down -0.34%.

What does MACD indicate for VRA?

VRA's MACD (-0.08) is currently below the signal line (-0.07), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 19.6) is weak.

Is VRA in an uptrend or downtrend?

Based on moving average analysis, VRA is in a bearish trend. The price ($3.45) is trading below both the 20-day SMA ($3.2) and 50-day SMA ($3.46). This alignment typically indicates sustained downward pressure.

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