VRA Stock Analysis: Buy, Sell, or Hold?
VRA - Vera Bradley, Inc.
$3.49
0.08 (2.35%)
▲
5d:
-6.68%
30d:
-10.74%
90d:
-15.5%
HOLD
LOW Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Sep 10, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: VRA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: VRA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: VRA is currently trading at $3.49, which is considered oversold relative to its 30-day fair value range of $3.62 to $3.94. From a valuation perspective, the stock is trading at a premium (Forward PE: 68.2) compared to its historical average (59.6). At these levels, the market is pricing in 4.6% annual earnings growth.
Technical Outlook: Technically, VRA is showing sideways momentum. Immediate support is located at $3.34, while resistance sits at $3.88.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (17th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $4.00 (+17.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, VRA is showing sideways momentum. Immediate support is located at $3.34, while resistance sits at $3.88.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (17th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $4.00 (+17.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$3.62 -
$3.94
Company Quality Score
49/100
(HOLD)
Options IV Signal
17th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
84.2%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 17th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($4.00)
- BULLISH: Expecting earnings turnaround to 4.6% growth with 7.8% revenue growth
- CAUTION: Recommendation downgraded due to -6.7% 5-day decline
Trading Range Analysis
30-Day Trading Range
$3.62 -
$3.94
Current vs Trading Range
OVERSOLD
Expected Move (7 Days)
±$0.67
(19.1%)
Support & Resistance Levels
Support Level
$3.34
Resistance Level
$3.88
Current Trend
Sideways
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
68.20
Wall Street Target
$4.00
(+17.3%)
Revenue Growth (YoY)
7.8%
Earnings Growth (YoY)
-36.6%
Profit Margin
-7.0%
Valuation Premium vs History
+4.6% premium
PE vs Historical
68.2 vs 59.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.6%
(market-implied from PE analysis)
1-Year Target
$3.57
(+5%)
2-Year Target
$3.73
(+9%)
3-Year Target
$3.90
(+14%)
3-Yr Target (if PE normalizes)
(PE: 68→60)
PE COMPRESSION
$3.41
(0%)
Earnings growth offset by PE compression
Share & Embed Analysis
Last updated: August 03, 2026 2:24 PM ET
Data refreshes hourly during market hours. Next update: 3:24 PM
Data refreshes hourly during market hours. Next update: 3:24 PM
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Technical Signals Check
Is VRA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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