Vera Bradley (VRA) Stock: Buy, Sell, or Hold?
VRA - Vera Bradley, Inc.
$3.76
0.72 (23.69%)
▲
5d:
+11.58%
30d:
+14.99%
90d:
+1.9%
WAIT
LOW Confidence
Analysis Updated: Sep 15, 2026 12:00 AM ET
Earnings: Sep 15, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR BETTER ENTRY: VRA is 10.9% above its trading range ($3.39). Market expects 0.2% annual growth, but current price leaves little margin for error. While momentum could continue, risk/reward favors waiting for a pullback.
⏸️ WAIT FOR BETTER ENTRY: VRA is 10.9% above its trading range ($3.39). Market expects 0.2% annual growth, but current price leaves little margin for error. While momentum could continue, risk/reward favors waiting for a pullback.
In-depth Analysis How we analyze
Valuation Analysis: VRA is currently trading at $3.76, which is considered extended relative to its 30-day fair value range of $3.11 to $3.39. The stock's valuation (Forward PE: 60.8) is in line with its historical norms (60.5). At these levels, the market is pricing in 0.2% annual earnings growth.
Technical Outlook: Technically, VRA is in a downtrend. The price is approaching resistance at $3.43. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 23.7% recently.
Market Sentiment: VRA scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $5.00 (+64.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, VRA is in a downtrend. The price is approaching resistance at $3.43. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 23.7% recently.
Market Sentiment: VRA scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $5.00 (+64.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$3.11 -
$3.39
Company Quality Score
42/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
27.1%
All Signals
- BEARISH: Price significantly overextended (+10.9% above its trading range)
- BEARISH: Weak technical setup (30/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+23.7%)
- BULLISH: Trading 64.5% below Wall St target ($5.00)
- BULLISH: Expecting earnings turnaround to 0.2% growth with 7.8% revenue growth
- WARNING: Composite score 42/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$3.11 -
$3.39
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$2.87
Resistance Level
$3.43
Current Trend
Downtrend
Technical data as of
Sep 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
60.80
Wall Street Target
$5.00
(+64.5%)
Revenue Growth (YoY)
7.8%
Earnings Growth (YoY)
-36.6%
Profit Margin
-7.0%
Valuation Premium vs History
+0.2% premium
PE vs Historical
60.8 vs 60.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.2%
(market-implied from PE analysis)
1-Year Target
$3.05
(+0%)
2-Year Target
$3.05
(+0%)
3-Year Target
$3.06
(+1%)
3-Yr Target (if PE normalizes)
(PE: 61→61)
PE COMPRESSION
$3.04
(+0%)
Earnings growth offset by PE compression
Share & Embed Analysis
Last updated: September 15, 2026 10:56 AM ET
Data refreshes hourly during market hours. Next update: 11:56 AM
Data refreshes hourly during market hours. Next update: 11:56 AM
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Technical Signals Check
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Insider Activity (6 Months)
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NEUTRAL
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