VRA Stock Analysis: Buy, Sell, or Hold?

VRA - Vera Bradley, Inc.

LEATHER & LEATHER PRODUCTS
$3.91
0.03 (0.77%) ▲
5d: +1.82%
30d: +16.37%
90d: +21.05%
BUY
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Sep 10, 2026

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: VRA shows positive signals but monitor for confirmation. Market pricing in 10.8% growth. Moderate conviction.
See Forward Earnings Fair Value & Price Prediction →

In-depth Analysis How we analyze

Valuation Analysis: VRA is currently trading at $3.91, which is considered extended relative to its 30-day fair value range of $3.29 to $3.86. From a valuation perspective, the stock is trading at a premium (Forward PE: 78.2) compared to its historical average (57.5). At these levels, the market is pricing in 10.8% annual earnings growth.

Technical Outlook: Technically, VRA is in a strong uptrend. The price is approaching resistance at $3.50. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: VRA has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (24th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $3.29 - $3.86
Company Quality Score 56/100 (HOLD)
Options IV Signal 24th percentile (LOW)
Volume Confirmation HIGH
Confidence Score 68.1%

All Signals

  • BEARISH: Price extended above range
  • BULLISH: Options cheap (IV 24th percentile)
  • BULLISH: Strong technical setup (60/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($4.00)
  • BULLISH: Expecting earnings turnaround to 10.8% growth with 7.8% revenue growth

Trading Range Analysis

30-Day Trading Range $3.29 - $3.86
Current vs Trading Range EXTENDED
Expected Move (7 Days) ±$0.55 (14.0%)

Support & Resistance Levels

Support Level $3.00
Resistance Level $3.50
Current Trend Strong Uptrend
Technical data as of Jun 9, 2026

Fundamental Context

Forward P/E (Next Year Est.) 78.20
Wall Street Target $4.00 (+2.3%)
Revenue Growth (YoY) 7.8%
Earnings Growth (YoY) -36.6%
Profit Margin -7.0%
Valuation Premium vs History +10.8% premium
PE vs Historical 78.2 vs 57.5 STRETCHED
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +10.8% (market-implied from PE analysis)
1-Year Target $4.33 (+11%)
2-Year Target $4.80 (+23%)
3-Year Target $5.32 (+36%)
3-Yr Target (if PE normalizes) (PE: 78→58) PE COMPRESSION $3.91 (0%)
Earnings growth offset by PE compression
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Last updated: July 02, 2026 10:44 PM ET
Data refreshes hourly during market hours. Next update: 11:44 PM
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Insider Activity (6 Months)
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Buys
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Sells
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Net
NEUTRAL

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