Is YELP stock a Buy, Sell, or Hold?

Based on our analysis, YELP is currently a WAIT with low confidence. 📊 MIXED SIGNALS: YELP shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of YELP stock?

Our analysis estimates the fair value range for YELP to be between $18.79 and $22.57. The current price is $18.26.

What is the analyst price target for YELP?

The average Wall Street analyst price target for YELP is $25.12. This implies a potential upside of 37.6% from current levels.

YELP (YELP) Stock: Buy, Sell, or Hold?

YELP - YELP INC.

SERVICES-PERSONAL SERVICES

$18.26

0.15 (0.83%) ▲

5d: +1.28%

30d: -18.55%

90d: -30.68%

WAIT

LOW Confidence

Protect Your YELP Gains

Analysis Updated: Oct 2, 2026 12:00 AM ET

Earnings: Nov 05, 2026

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 30, 2026 at $18.60 · last confirmed Oct 2, 2026

Strength: 7.9/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 MIXED SIGNALS: YELP shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$46.91

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$29.13

37.3% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.7x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: YELP is currently trading at $18.26, which is considered oversold relative to its 30-day fair value range of $18.79 to $22.57. From a valuation perspective, the stock is trading at a discount (Forward PE: 7.3) compared to its historical average (9.7). Remarkably, the market is currently pricing in an annual earnings decline of 9.0% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, YELP is in a downtrend. Immediate support is located at $17.27, while resistance sits at $19.80.

Market Sentiment: YELP scores 63/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $25.12 (+37.6%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $18.79 - $22.57

Company Quality Score 53/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 90.5%

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All Signals

BULLISH: Price oversold vs 30-day range
BULLISH: Strong technical setup (63/100)
BULLISH: High volume confirmation
BULLISH: Trading 37.6% below Wall St target ($25.12)
WARNING: Composite score 52/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $18.79 - $22.57

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $17.27

Resistance Level $19.80

Current Trend Downtrend

Technical data as of Oct 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 7.35

Wall Street Target $25.13 (+37.6%)

Revenue Growth (YoY) 1.4%

Earnings Growth (YoY) -14.9%

Profit Margin 8.6%

Valuation Discount vs History -9.0% cheaper

PE vs Historical 7.4 vs 9.7 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -9.0% (market-implied from PE analysis)

1-Year Target $16.62 (-9%)

2-Year Target $15.12 (-17%)

3-Year Target $13.76 (-25%)

3-Yr Target (if PE normalizes) (PE: 7→10) $18.15 (-1%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.4, Growth: 40.5%) $140.47 (+669%)

Base: (SPY PE: 7.4, Growth: 40.5%) $50.63 (+177%)

Bear: (PE: 6.3, Growth: 40.5%) $43.04 (+136%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (9x PE), but valuation improves significantly next year (7x PE) as earnings recover.

Trailing PE: 8.92 | Current EPS (TTM): $2.03

Bull Case $24.37 (+34%)

Analyst growth 22.3%, PE expands to 9.8

Base Case $22.15 (+21%)

Market implied 22.3%, PE stable at 8.9

Bear Case $12.31 (-33%)

Severe decline -20.0%, PE contracts to 7.6

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 7.4 to 9.7

Stabilization Target: $24.09 (+31.9%)

PE Expansion Potential: +31.9%

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Last updated: October 02, 2026 9:44 PM ET
Data refreshes hourly during market hours. Next update: 10:44 PM

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

David A Schwarzbach SELL 7500 shares 2026-04-15

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Advanced YELP Option Strategies

Professional options setups generated by AI based on today's YELP price and gamma walls.

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