ROKU Stock Analysis: Buy, Sell, or Hold?
ROKU - Roku, Inc. Class A Common Stock
$135.40
0.67 (0.50%)
▲
5d:
-1.93%
30d:
+2.65%
90d:
+52.08%
BUY
MODERATE Confidence
Analysis Updated: Jun 26, 2026 12:00 AM ET
Earnings: Jul 30, 2026
Smart Money Distribution
None View Scanner →
Strength: 6.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: ROKU shows positive signals but monitor for confirmation. Market pricing in 9.9% decline. Moderate conviction.
💡 BUY OPPORTUNITY: ROKU shows positive signals but monitor for confirmation. Market pricing in 9.9% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$174.79
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$108.53
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROKU is currently trading at $135.40, which is considered slightly high relative to its 30-day fair value range of $122.34 to $136.36. From a valuation perspective, the stock is trading at a discount (Forward PE: 37.7) compared to its historical average (51.5). Remarkably, the market is currently pricing in an annual earnings decline of 9.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, ROKU is in a strong uptrend. Immediate support is located at $119.66, while resistance sits at $148.88.
Market Sentiment: ROKU has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $151.68 (+12.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, ROKU is in a strong uptrend. Immediate support is located at $119.66, while resistance sits at $148.88.
Market Sentiment: ROKU has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $151.68 (+12.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$122.34 -
$136.36
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
73.8%
All Signals
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($151.68)
Trading Range Analysis
30-Day Trading Range
$122.34 -
$136.36
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$119.66
Resistance Level
$148.88
Current Trend
Strong Uptrend
Technical data as of
Jun 26, 2026
Fundamental Context
Forward P/E (Next Year Est.)
37.71
Wall Street Target
$151.68
(+12.0%)
Revenue Growth (YoY)
22.4%
Earnings Growth (YoY)
-64.9%
Profit Margin
4.1%
Valuation Discount vs History
-9.9% cheaper
PE vs Historical
37.7 vs 51.5
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.9%
(market-implied from PE analysis)
1-Year Target
$122.00
(-10%)
2-Year Target
$109.92
(-19%)
3-Year Target
$99.04
(-27%)
3-Yr Target (if PE normalizes)
(PE: 38→52)
$135.24
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 37.7, Growth: 46.9%)
$428.83
(+217%)
Base:
(SPY PE: 21.8, Growth: 46.9%)
$247.66
(+83%)
Bear:
(PE: 18.5, Growth: 46.9%)
$210.51
(+56%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (58x PE), but valuation improves significantly next year (38x PE) as earnings recover.
Forward PE: 57.80 | Forward EPS (Implied): $2.34
Bull Case
$163.50
(+21%)
Analyst growth 15.0%, PE expands to 60.7
Base Case
$135.40
(0%)
Market implied 0.0%, PE stable at 57.8
Bear Case
$103.58
(-24%)
Severe decline -15.0%, PE contracts to 52.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 37.7 to 51.5
Stabilization Target:
$184.90
(+36.6%)
PE Expansion Potential:
+36.6%
Share & Embed Analysis
Last updated: June 27, 2026 6:40 PM ET
Data refreshes hourly during market hours. Next update: 7:40 PM
Data refreshes hourly during market hours. Next update: 7:40 PM
🔥 Top Stocks Breaking Out Now
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Technical Signals Check
Is ROKU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
20
Sells
Net
INSIDERS SELLING
Recent Transactions
Charles Collier
SELL
205807 shares
2026-04-17
Anthony J Wood
SELL
25000 shares
2026-04-16
Charles Collier
SELL
3431 shares
2026-04-16
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