ROKU Stock Analysis: Buy, Sell, or Hold?
ROKU - Roku, Inc. Class A Common Stock
$135.20
-2.87 (-2.08%)
▼
5d:
-5.89%
30d:
+8.89%
90d:
+44.96%
HOLD
MODERATE Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Jul 30, 2026
Smart Money Distribution
None View Scanner →
Strength: 7.2/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: ROKU shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: ROKU shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$174.79
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$108.53
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROKU is currently trading at $135.20, which is considered extended relative to its 30-day fair value range of $121.20 to $134.99. From a valuation perspective, the stock is trading at a discount (Forward PE: 37.7) compared to its historical average (51.9). Remarkably, the market is currently pricing in an annual earnings decline of 10.2% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, ROKU is in a strong uptrend. Immediate support is located at $115.00, while resistance sits at $148.88.
Market Sentiment: ROKU has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $151.68 (+12.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, ROKU is in a strong uptrend. Immediate support is located at $115.00, while resistance sits at $148.88.
Market Sentiment: ROKU has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $151.68 (+12.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$121.20 -
$134.99
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
59.5%
Protect Your Profits
Holding ROKU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($151.68)
- CAUTION: 5-day price weakness (-5.9%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$121.20 -
$134.99
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$115.00
Resistance Level
$148.88
Current Trend
Strong Uptrend
Technical data as of
Jun 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
37.66
Wall Street Target
$151.68
(+12.2%)
Revenue Growth (YoY)
22.4%
Earnings Growth (YoY)
-64.9%
Profit Margin
4.1%
Valuation Discount vs History
-10.2% cheaper
PE vs Historical
37.7 vs 51.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-10.2%
(market-implied from PE analysis)
1-Year Target
$121.68
(-10%)
2-Year Target
$109.51
(-19%)
3-Year Target
$98.56
(-27%)
3-Yr Target (if PE normalizes)
(PE: 38→52)
$135.84
(+1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 37.7, Growth: 46.9%)
$428.19
(+217%)
Base:
(SPY PE: 21.8, Growth: 46.9%)
$247.66
(+83%)
Bear:
(PE: 18.5, Growth: 46.9%)
$210.51
(+56%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (60x PE), but valuation improves significantly next year (38x PE) as earnings recover.
Forward PE: 59.52 | Forward EPS (Implied): $2.27
Bull Case
$163.25
(+21%)
Analyst growth 15.0%, PE expands to 62.5
Base Case
$135.20
(0%)
Market implied 0.0%, PE stable at 59.5
Bear Case
$103.43
(-24%)
Severe decline -15.0%, PE contracts to 53.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 37.7 to 51.9
Stabilization Target:
$186.34
(+37.8%)
PE Expansion Potential:
+37.8%
Share & Embed Analysis
Last updated: June 23, 2026 6:05 AM ET
Data refreshes hourly during market hours. Next update: 7:05 AM
Data refreshes hourly during market hours. Next update: 7:05 AM
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Technical Signals Check
Is ROKU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
20
Sells
Net
INSIDERS SELLING
Recent Transactions
Charles Collier
SELL
205807 shares
2026-04-17
Anthony J Wood
SELL
25000 shares
2026-04-16
Charles Collier
SELL
3431 shares
2026-04-16
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