ROL Stock Analysis: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$44.92
0.45 (1.01%)
▲
5d:
+5.13%
30d:
-5.97%
90d:
-17.17%
BUY
HIGH Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jul 22, 2026
7d
Smart Money Accumulation
None View Scanner →
Strength: 7.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: ROL trading at deep discount. Market pricing in -7.7% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: ROL trading at deep discount. Market pricing in -7.7% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$51.13
Based on 8.0% avg growth
INTRINSIC VALUE TODAY
$31.75
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $44.92, which is considered fair relative to its 30-day fair value range of $43.14 to $46.72. From a valuation perspective, the stock is trading at a discount (Forward PE: 32.2) compared to its historical average (40.9). Remarkably, the market is currently pricing in an annual earnings decline of 7.7% over the next few years. This pessimistic expectation contrasts with the company's recent 1.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is currently testing key support at $44.43. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: ROL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $61.12 (+36.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is currently testing key support at $44.43. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: ROL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $61.12 (+36.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$43.14 -
$46.72
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 36.1% below Wall St target ($61.12)
Trading Range Analysis
30-Day Trading Range
$43.14 -
$46.72
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$44.43
Resistance Level
$52.44
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
32.21
Wall Street Target
$61.13
(+36.1%)
Revenue Growth (YoY)
10.2%
Earnings Growth (YoY)
1.3%
Profit Margin
13.8%
Valuation Discount vs History
-7.7% cheaper
PE vs Historical
32.2 vs 40.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.7%
(market-implied from PE analysis)
1-Year Target
$41.46
(-8%)
2-Year Target
$38.27
(-15%)
3-Year Target
$35.32
(-21%)
3-Yr Target (if PE normalizes)
(PE: 32→41)
$44.85
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 32.2, Growth: 12.0%)
$63.06
(+40%)
Base:
(SPY PE: 21.8, Growth: 12.0%)
$42.64
(-5%)
Bear:
(PE: 18.5, Growth: 12.0%)
$36.24
(-19%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (41x PE), but valuation improves significantly next year (32x PE) as earnings recover.
Trailing PE: 40.80 | Current EPS (TTM): $1.09
Bull Case
$62.58
(+39%)
Analyst growth 27.9%, PE expands to 44.9
Base Case
$56.89
(+27%)
Market implied 27.9%, PE stable at 40.8
Bear Case
$30.24
(-33%)
Severe decline -20.0%, PE contracts to 34.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 32.2 to 40.9
Stabilization Target:
$57.03
(+27.0%)
PE Expansion Potential:
+27.0%
Share & Embed Analysis
Last updated: July 13, 2026 11:00 PM ET
Data refreshes hourly during market hours. Next update: 12:00 AM
Data refreshes hourly during market hours. Next update: 12:00 AM
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Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
6
Buys
12
Sells
Net
INSIDERS SELLING
Recent Transactions
April McClain Delaney
BUY
2026-03-31
Elizabeth B Chandler
SELL
14201 shares
2026-02-25
Ro Khanna
BUY
2026-02-24
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