ROL Stock Analysis: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$37.97
-0.38 (-0.99%)
▼
5d:
-1.53%
30d:
-9.9%
90d:
-31.87%
BUY
HIGH Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Oct 28, 2026
Smart Money Accumulation
None View Scanner →
Strength: 7.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: ROL trading at deep discount. Market pricing in -10.4% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: ROL trading at deep discount. Market pricing in -10.4% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$48.23
Based on 8.1% avg growth
INTRINSIC VALUE TODAY
$29.95
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $37.97, which is considered oversold relative to its 30-day fair value range of $40.25 to $45.02. From a valuation perspective, the stock is trading at a discount (Forward PE: 28.9) compared to its historical average (40.2). Remarkably, the market is currently pricing in an annual earnings decline of 10.4% over the next few years. This pessimistic expectation contrasts with the company's recent 3.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROL is in a strong downtrend. Immediate support is located at $36.59, while resistance sits at $45.19.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $45.59 (+20.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, ROL is in a strong downtrend. Immediate support is located at $36.59, while resistance sits at $45.19.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $45.59 (+20.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$40.25 -
$45.02
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 20.1% below Wall St target ($45.59)
Trading Range Analysis
30-Day Trading Range
$40.25 -
$45.02
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$36.59
Resistance Level
$45.19
Current Trend
Strong Downtrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
28.94
Wall Street Target
$45.59
(+20.1%)
Revenue Growth (YoY)
7.9%
Earnings Growth (YoY)
3.1%
Profit Margin
13.6%
Valuation Discount vs History
-10.4% cheaper
PE vs Historical
28.9 vs 40.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-10.4%
(market-implied from PE analysis)
1-Year Target
$34.17
(-10%)
2-Year Target
$30.76
(-19%)
3-Year Target
$27.68
(-27%)
3-Yr Target (if PE normalizes)
(PE: 29→40)
$38.46
(+1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 28.9, Growth: 12.1%)
$53.51
(+41%)
Base:
(SPY PE: 20.7, Growth: 12.1%)
$38.34
(+1%)
Bear:
(PE: 17.6, Growth: 12.1%)
$32.58
(-14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (35x PE), but valuation improves significantly next year (29x PE) as earnings recover.
Trailing PE: 35.23 | Current EPS (TTM): $1.10
Bull Case
$50.85
(+34%)
Analyst growth 19.3%, PE expands to 38.8
Base Case
$46.23
(+22%)
Market implied 19.3%, PE stable at 35.2
Bear Case
$26.35
(-31%)
Severe decline -20.0%, PE contracts to 29.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 28.9 to 40.2
Stabilization Target:
$52.75
(+38.9%)
PE Expansion Potential:
+38.9%
Share & Embed Analysis
Last updated: August 03, 2026 2:15 AM ET
Data refreshes hourly during market hours. Next update: 3:15 AM
Data refreshes hourly during market hours. Next update: 3:15 AM
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Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
5
Buys
2
Sells
+
Net
INSIDERS SELLING
Recent Transactions
April McClain Delaney
BUY
2026-03-31
Elizabeth B Chandler
SELL
14201 shares
2026-02-25
Ro Khanna
BUY
2026-02-24
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