Rollins (ROL) Stock: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$35.31
1.86 (5.56%)
▲
5d:
+4.19%
30d:
+8.68%
90d:
-8.43%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Oct 21, 2026
0d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Oct 21, 2026 at $33.45 · last confirmed Oct 21, 2026
Strength: 6.1/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: ROL shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: ROL shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$44.40
Based on 6.9% avg growth
INTRINSIC VALUE TODAY
$27.57
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $35.31, which is considered extended relative to its 30-day fair value range of $30.61 to $33.68. From a valuation perspective, the stock is trading at a discount (Forward PE: 27.7) compared to its historical average (36.9). Remarkably, the market is currently pricing in an annual earnings decline of 9.1% over the next few years. This pessimistic expectation contrasts with the company's recent 3.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is approaching resistance at $35.45. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.6% recently.
Market Sentiment: ROL scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $39.82 (+12.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is approaching resistance at $35.45. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.6% recently.
Market Sentiment: ROL scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $39.82 (+12.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$30.61 -
$33.68
Company Quality Score
29/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
31.0%
Protect Your Profits
Holding ROL? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (5/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+5.6%)
- BULLISH: Trading below Wall St target ($39.82)
- WARNING: Composite score 29/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$30.61 -
$33.68
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$31.61
Resistance Level
$35.45
Current Trend
Strong Downtrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
27.73
Wall Street Target
$39.82
(+12.8%)
Revenue Growth (YoY)
7.9%
Earnings Growth (YoY)
3.1%
Profit Margin
13.6%
Valuation Discount vs History
-9.1% cheaper
PE vs Historical
27.7 vs 36.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.1%
(market-implied from PE analysis)
1-Year Target
$32.10
(-9%)
2-Year Target
$29.18
(-17%)
3-Year Target
$26.52
(-25%)
3-Yr Target (if PE normalizes)
(PE: 28→37)
$35.30
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 27.7, Growth: 9.8%)
$46.69
(+32%)
Base:
(SPY PE: 19.9, Growth: 9.8%)
$33.44
(-5%)
Bear:
(PE: 16.9, Growth: 9.8%)
$28.42
(-20%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (30x PE), but valuation improves significantly next year (28x PE) as earnings recover.
Trailing PE: 30.41 | Current EPS (TTM): $1.10
Bull Case
$42.60
(+21%)
Analyst growth 15.8%, PE expands to 33.5
Base Case
$38.73
(+10%)
Market implied 15.8%, PE stable at 30.4
Bear Case
$22.75
(-36%)
Severe decline -20.0%, PE contracts to 25.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 27.7 to 36.9
Stabilization Target:
$46.99
(+33.1%)
PE Expansion Potential:
+33.1%
Share & Embed Analysis
Last updated: October 23, 2026 6:48 AM ET
Data refreshes hourly during market hours. Next update: 7:48 AM
Data refreshes hourly during market hours. Next update: 7:48 AM
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Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced ROL Option Strategies
Professional options setups generated by AI based on today's ROL price and gamma walls.
