ROL Stock Analysis: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$36.91
0.53 (1.46%)
â˛
5d:
+1.96%
30d:
-6.41%
90d:
-30.38%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Oct 28, 2026
Get Alerted When ROL Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
âšī¸ NEUTRAL: ROL is fairly priced but lacks strong directional signals. At -11.1% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: ROL is fairly priced but lacks strong directional signals. At -11.1% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$47.29
Based on 7.8% avg growth
INTRINSIC VALUE TODAY
$29.36
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $36.91, which is considered slightly low relative to its 30-day fair value range of $36.10 to $42.57. From a valuation perspective, the stock is trading at a discount (Forward PE: 27.9) compared to its historical average (39.7). Remarkably, the market is currently pricing in an annual earnings decline of 11.1% over the next few years. This pessimistic expectation contrasts with the company's recent 3.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is currently testing key support at $35.83. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: ROL scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $45.59 (+25.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is currently testing key support at $35.83. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: ROL scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $45.59 (+25.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$36.10 -
$42.57
Company Quality Score
48/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
Protect Your Profits
Holding ROL? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (68/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 25.3% below Wall St target ($45.59)
- WARNING: Composite score 48/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$36.10 -
$42.57
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$35.83
Resistance Level
$37.51
Current Trend
Strong Downtrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
27.89
Wall Street Target
$45.59
(+25.3%)
Revenue Growth (YoY)
7.9%
Earnings Growth (YoY)
3.1%
Profit Margin
13.6%
Valuation Discount vs History
-11.1% cheaper
PE vs Historical
27.9 vs 39.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-11.1%
(market-implied from PE analysis)
1-Year Target
$32.74
(-10%)
2-Year Target
$29.47
(-19%)
3-Year Target
$26.52
(-27%)
3-Yr Target (if PE normalizes)
(PE: 28â40)
$37.75
(+4%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 27.9, Growth: 11.5%)
$50.36
(+38%)
Base:
(SPY PE: 20.1, Growth: 11.5%)
$36.24
(0%)
Bear:
(PE: 17.1, Growth: 11.5%)
$30.80
(-15%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (28x PE) as earnings recover.
Trailing PE: 32.96 | Current EPS (TTM): $1.10
Bull Case
$47.29
(+28%)
Analyst growth 18.6%, PE expands to 36.3
Base Case
$42.99
(+17%)
Market implied 18.6%, PE stable at 33.0
Bear Case
$24.66
(-33%)
Severe decline -20.0%, PE contracts to 28.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 27.9 to 39.7
Stabilization Target:
$51.78
(+42.3%)
PE Expansion Potential:
+42.3%
Share & Embed Analysis
Last updated: August 23, 2026 7:54 AM ET
Data refreshes hourly during market hours. Next update: 8:54 AM
Data refreshes hourly during market hours. Next update: 8:54 AM
đĨ Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
1
Buys
1
Sells
0
Net
INSIDERS SELLING
Recent Transactions
April McClain Delaney
BUY
2026-03-31
Elizabeth B Chandler
SELL
14201 shares
2026-02-25
Top Rated Personal Services Stocks
Top-rated stocks in Personal Services by analyst ratings.
Advanced ROL Option Strategies
Professional options setups generated by AI based on today's ROL price and gamma walls.
