ROL
Rollins, Inc.
SERVICES-TO DWELLINGS & OTHER BUILDINGS
Rollins (ROL) Stock: Buy, Sell, or Hold?
$38.47
+0.05 (+0.13%)
▲
5d:
+0.23%
30d:
+19.66%
90d:
+6.21%
Open in Live Scanner
70/30 Portfolio Builder
Earnings: Oct 21, 2026
0d
Protect ROL Gains
Updated Nov 11, 12:00 AM ET
QUANTITATIVE VERDICT
WAIT
LOW Confidence (24%)
Quality Score
24/100
Position
EXTENDED
30-Day Fair Range
$31.81 – $37.07
Position: EXTENDED
Forward P/E & Valuation
31.3x
CHEAP
vs 36.4x historical avg
Wall Street Target
$38.24
-0.6% vs target
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$33.82 / $39.51
Trend: Strong Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: ROL shows conflicting indicators. Wait for confirmation before entering.
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Nov 5, 2026 at $37.88 · last confirmed Nov 10, 2026
Strength: 5.7/10
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$41.17
Based on 6.0% avg growth
INTRINSIC VALUE TODAY
$25.56
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $38.47, which is considered extended relative to its 30-day fair value range of $31.81 to $37.07. From a valuation perspective, the stock is trading at a discount (Forward PE: 31.2) compared to its historical average (36.4). Remarkably, the market is currently pricing in an annual earnings decline of 5.0% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is approaching resistance at $39.51. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: ROL scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is approaching resistance at $39.51. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: ROL scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$31.81 -
$37.07
Company Quality Score
24/100
(STRONG SELL)
Volume Confirmation
HIGH
Confidence Score
23.8%
Trading Range & Key Levels
30-Day Trading Range
$31.81 -
$37.07
Current vs Trading Range
EXTENDED
Support Level
$33.82
Resistance Level
$39.51
Current Trend
Strong Downtrend
Technical data as of
Nov 11, 2026
Protect Your Profits
Holding ROL? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanQuantitative Signal Breakdown
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (0/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($38.24)
- WARNING: Composite score 24/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
31.25
Wall Street Target
$38.24
(-0.6%)
Revenue Growth (YoY)
6.2%
Earnings Growth (YoY)
-2.3%
Profit Margin
13.2%
Valuation Discount vs History
-5.0% cheaper
PE vs Historical
31.3 vs 36.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.0%
(market-implied from PE analysis)
1-Year Target
$36.55
(-5%)
2-Year Target
$34.72
(-10%)
3-Year Target
$32.98
(-14%)
3-Yr Target (if PE normalizes)
(PE: 31→36)
$38.42
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 31.2, Growth: 8.0%)
$48.50
(+26%)
Base:
(SPY PE: 19.9, Growth: 8.0%)
$30.83
(-20%)
Bear:
(PE: 16.9, Growth: 8.0%)
$26.20
(-32%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (35x PE), but valuation improves significantly next year (31x PE) as earnings recover.
Trailing PE: 35.25 | Current EPS (TTM): $1.09
Bull Case
$47.74
(+24%)
Analyst growth 13.0%, PE expands to 38.8
Base Case
$43.40
(+13%)
Market implied 13.0%, PE stable at 35.3
Bear Case
$26.13
(-32%)
Severe decline -20.0%, PE contracts to 30.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 31.2 to 36.4
Stabilization Target:
$44.82
(+16.5%)
PE Expansion Potential:
+16.5%
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (ROL)
Bullish
3 Retail Mentions
Reddit / WSB Comments
1
Bullish
StockTwits Volume
2 msgs
24h retail stream
Last Tracked
Nov 6, 2026
Daily AI digest
AI Retail Discussion Summary:
Traders on StockTwits express bullish sentiment towards $ROL, with some mentioning their ongoing purchases of the stock due to positive El Niño expectations.
Key Retail Themes:
El Niño impact on $ROL
Bullish trader sentiment
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 6:54 AM ET
Data refreshes hourly during market hours. Next update: 7:54 AM
Data refreshes hourly during market hours. Next update: 7:54 AM
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Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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