ROL Stock Analysis: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$44.65
0.24 (0.54%)
▲
5d:
-4.8%
30d:
-15.79%
90d:
-16.09%
BUY
HIGH Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Jul 22, 2026
28d
Smart Money Accumulation
None View Scanner →
Strength: 6.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: ROL trading at deep discount. Market pricing in -8.8% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: ROL trading at deep discount. Market pricing in -8.8% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$51.17
Based on 8.0% avg growth
INTRINSIC VALUE TODAY
$31.77
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $44.65, which is considered oversold relative to its 30-day fair value range of $45.21 to $51.83. From a valuation perspective, the stock is trading at a discount (Forward PE: 31.8) compared to its historical average (41.9). Remarkably, the market is currently pricing in an annual earnings decline of 8.8% over the next few years. This pessimistic expectation contrasts with the company's recent 1.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is currently testing key support at $44.43. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $62.94 (+41.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is currently testing key support at $44.43. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $62.94 (+41.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$45.21 -
$51.83
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 41.7% below Wall St target ($62.94)
Trading Range Analysis
30-Day Trading Range
$45.21 -
$51.83
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$44.43
Resistance Level
$52.44
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
31.82
Wall Street Target
$62.94
(+41.7%)
Revenue Growth (YoY)
10.2%
Earnings Growth (YoY)
1.3%
Profit Margin
13.8%
Valuation Discount vs History
-8.8% cheaper
PE vs Historical
31.8 vs 41.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-8.8%
(market-implied from PE analysis)
1-Year Target
$40.50
(-9%)
2-Year Target
$36.94
(-17%)
3-Year Target
$33.69
(-24%)
3-Yr Target (if PE normalizes)
(PE: 32→42)
$44.35
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 31.8, Growth: 12.0%)
$62.41
(+41%)
Base:
(SPY PE: 21.8, Growth: 12.0%)
$42.71
(-4%)
Bear:
(PE: 18.5, Growth: 12.0%)
$36.30
(-18%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (41x PE), but valuation improves significantly next year (32x PE) as earnings recover.
Trailing PE: 41.25 | Current EPS (TTM): $1.09
Bull Case
$63.32
(+43%)
Analyst growth 28.0%, PE expands to 45.4
Base Case
$57.56
(+30%)
Market implied 28.0%, PE stable at 41.3
Bear Case
$30.57
(-31%)
Severe decline -20.0%, PE contracts to 35.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 31.8 to 41.9
Stabilization Target:
$58.47
(+31.7%)
PE Expansion Potential:
+31.7%
Share & Embed Analysis
Last updated: June 23, 2026 3:26 PM ET
Data refreshes hourly during market hours. Next update: 4:26 PM
Data refreshes hourly during market hours. Next update: 4:26 PM
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Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
6
Buys
13
Sells
Net
INSIDERS SELLING
Recent Transactions
April McClain Delaney
BUY
2026-03-31
Elizabeth B Chandler
SELL
14201 shares
2026-02-25
Ro Khanna
BUY
2026-02-24
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