Is SO stock a Buy, Sell, or Hold?

Based on our analysis, SO is currently a HOLD with moderate confidence. 📊 HOLD: SO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of SO stock?

Our analysis estimates the fair value range for SO to be between $91.93 and $95.92. The current price is $88.94.

What is the analyst price target for SO?

The average Wall Street analyst price target for SO is $100.61. This implies a potential upside of 9.1% from current levels.

SO Stock Analysis: Buy, Sell, or Hold?

SO - The Southern Company

ELECTRIC SERVICES

$88.94

-2.49 (-2.72%) ▼

5d: -4.16%

30d: -7.93%

90d: -5.62%

HOLD

MODERATE Confidence

Protect Your SO Gains

Analysis Updated: Aug 21, 2026 12:00 AM ET

Earnings: Jul 30, 2026 0d

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Aug 7, 2026 at $92.69 · last confirmed Aug 19, 2026

Strength: 4.9/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: SO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 7.4%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$125.35

Based on 5.7% avg growth

INTRINSIC VALUE TODAY

$77.83

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.3x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: SO is currently trading at $88.94, which is considered oversold relative to its 30-day fair value range of $91.93 to $95.92. The stock's valuation (Forward PE: 18.7) is in line with its historical norms (19.3). Remarkably, the market is currently pricing in an annual earnings decline of 1.0% over the next few years. This pessimistic expectation contrasts with the company's recent 30.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, SO is in a strong uptrend. The price is currently testing key support at $88.91. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock scores a mixed 48/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $91.93 - $95.92

Company Quality Score 59/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 74.8%

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All Signals

BULLISH: Price oversold vs 30-day range
NEUTRAL: Mixed technical signals (48/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($100.61)
NEUTRAL: Bottoming setup forming (48/100) — watch for confirmation

Trading Range Analysis

30-Day Trading Range $91.93 - $95.92

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $88.91

Resistance Level $93.48

Current Trend Strong Uptrend

Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 18.72

Wall Street Target $100.61 (+9.1%)

Revenue Growth (YoY) 0.1%

Earnings Growth (YoY) 30.4%

Profit Margin 15.4%

Valuation Discount vs History -1.0% cheaper

PE vs Historical 18.7 vs 19.3 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -1.0% (market-implied from PE analysis)

1-Year Target $91.27 (-1%)

2-Year Target $90.36 (-2%)

3-Year Target $89.45 (-3%)

3-Yr Target (if PE normalizes) (PE: 19→19) $92.21 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.1, Growth: 7.4%) $122.35 (+33%)

Base: (SPY PE: 18.7, Growth: 7.4%) $114.14 (+24%)

Bear: (PE: 15.9, Growth: 7.4%) $97.01 (+5%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (19x PE) as earnings recover.

Trailing PE: 22.19 | Current EPS (TTM): $4.15

Bull Case $120.17 (+35%)

Analyst growth 18.7%, PE expands to 24.4

Base Case $109.24 (+23%)

Market implied 18.7%, PE stable at 22.2

Bear Case $62.61 (-30%)

Severe decline -20.0%, PE contracts to 18.9

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 18.7 to 19.3

Stabilization Target: $95.04 (+3.1%)

PE Expansion Potential: +3.1%

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Last updated: August 23, 2026 6:30 PM ET
Data refreshes hourly during market hours. Next update: 7:30 PM

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Technical Signals Check

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Insider Activity (6 Months)

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Net

INSIDERS SELLING

Recent Transactions

Kimberly S Greene SELL 25000 shares 2026-03-30

Christopher Cummiskey SELL 6669 shares 2026-03-19

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