Is SO stock a Buy, Sell, or Hold?

Based on our analysis, SO is currently a WAIT with low confidence. 📊 MIXED SIGNALS: SO shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of SO stock?

Our analysis estimates the fair value range for SO to be between $83.44 and $89.19. The current price is $93.82.

What is the analyst price target for SO?

The average Wall Street analyst price target for SO is $95.87. This implies a potential upside of 2.2% from current levels.

The Southern (SO) Stock: Buy, Sell, or Hold?

SO - The Southern Company

ELECTRIC SERVICES

$93.82

3.43 (3.79%) ▲

5d: +5.2%

30d: +12.4%

90d: -3.53%

WAIT

LOW Confidence

Protect Your SO Gains

Analysis Updated: Oct 22, 2026 12:00 AM ET

Earnings: Nov 05, 2026 12d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 14, 2026 at $89.38 · last confirmed Oct 20, 2026

Strength: 5.7/10

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Interactive Price Chart (1 Month)

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Bottom Line:
📊 MIXED SIGNALS: SO shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 7.2%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$122.79

Based on 5.6% avg growth

INTRINSIC VALUE TODAY

$76.24

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: SO is currently trading at $93.82, which is considered extended relative to its 30-day fair value range of $83.44 to $89.19. The stock's valuation (Forward PE: 19.1) is in line with its historical norms (19.0). At these levels, the market is pricing in 0.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, SO is in a strong uptrend. The price is approaching resistance at $93.88. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.8% recently.

Market Sentiment: SO scores 20/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $83.44 - $89.19

Company Quality Score 44/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 24.8%

Protect Your Profits

SO is technically overbought (RSI 72). Consider hedging now to protect against a potential pullback while keeping your upside.

View Profit Protection Plan

All Signals

BEARISH: Price extended above range (+5.2% above its trading range)
BEARISH: Weak technical setup (20/100)
BULLISH: High volume confirmation
BULLISH: Strong upward momentum (+3.8%)
NEUTRAL: Near Wall St target ($95.87)
NEUTRAL: Market pricing in 0.1% annual earnings growth - fairly valued
WARNING: Composite score 44/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $83.44 - $89.19

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $85.71

Resistance Level $93.88

Current Trend Strong Uptrend

Technical data as of Oct 22, 2026

Fundamental Context

Forward P/E (Next Year Est.) 19.06

Wall Street Target $95.87 (+2.2%)

Revenue Growth (YoY) 0.1%

Earnings Growth (YoY) 30.4%

Profit Margin 15.4%

Valuation Premium vs History +0.1% premium

PE vs Historical 19.1 vs 19.0 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +0.1% (market-implied from PE analysis)

1-Year Target $93.91 (+0%)

2-Year Target $94.01 (+0%)

3-Year Target $94.10 (+0%)

3-Yr Target (if PE normalizes) (PE: 19→19) PE COMPRESSION $93.81 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 19.9, Growth: 7.2%) $120.37 (+28%)

Base: (SPY PE: 19.1, Growth: 7.2%) $115.51 (+23%)

Bear: (PE: 16.2, Growth: 7.2%) $98.18 (+5%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (19x PE) as earnings recover.

Trailing PE: 21.78 | Current EPS (TTM): $4.15

Bull Case $117.94 (+26%)

Analyst growth 18.6%, PE expands to 24.0

Base Case $107.22 (+14%)

Market implied 18.6%, PE stable at 21.8

Bear Case $61.47 (-35%)

Severe decline -20.0%, PE contracts to 18.5

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: October 23, 2026 4:07 AM ET
Data refreshes hourly during market hours. Next update: 5:07 AM

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Insider Activity (6 Months)

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Professional options setups generated by AI based on today's SO price and gamma walls.

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