SO The Southern Company ELECTRIC SERVICES Best Electric Utilities Stocks 2026 →

The Southern (SO) Stock: Buy, Sell, or Hold?

$93.84
+0.19 (+0.20%) ▲
5d: +0.77% 30d: +6.5% 90d: +1.13%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (39%)
Quality Score
51/100
Position
SLIGHTLY HIGH
30-Day Fair Range
$87.61 – $93.87
Position: SLIGHTLY HIGH
Forward P/E & Valuation
19.0x FAIR
vs 19.0x historical avg
Wall Street Target
$96.10
+2.4% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$90.40 / $95.72
Trend: Strong Uptrend
💡Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
â„šī¸ NEUTRAL: SO is fairly priced but lacks strong directional signals. At 0.1% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Nov 5, 2026 at $93.34 · last confirmed Nov 10, 2026

Strength: 3.7/10

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Interactive Price Chart (1 Month)

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Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$121.05
Based on 5.3% avg growth
INTRINSIC VALUE TODAY
$75.16
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.0x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: SO is currently trading at $93.84, which is considered slightly high relative to its 30-day fair value range of $87.61 to $93.87. The stock's valuation (Forward PE: 19.0) is in line with its historical norms (19.0). At these levels, the market is pricing in 0.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, SO is in a strong uptrend. The price is approaching resistance at $95.72. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: SO scores 39/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY HIGH
Historical Trading Range $87.61 - $93.87
Company Quality Score 51/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 39.0%

Trading Range & Key Levels

30-Day Trading Range $87.61 - $93.87
Current vs Trading Range SLIGHTLY HIGH
Support Level $90.40
Resistance Level $95.72
Current Trend Strong Uptrend
Technical data as of Nov 11, 2026

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Quantitative Signal Breakdown

  • BEARISH: Weak technical setup (39/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($96.10)
  • NEUTRAL: Market pricing in 0.1% annual earnings growth - fairly valued
  • WARNING: Composite score 51/100 in the bottom quintile — this cohort historically lags the market

Fundamental Context

Forward P/E (Next Year Est.) 19.02
Wall Street Target $96.10 (+2.4%)
Revenue Growth (YoY) 13.0%
Earnings Growth (YoY) 14.3%
Profit Margin 16.0%
Valuation Premium vs History +0.1% premium
PE vs Historical 19.0 vs 19.0 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +0.1% (market-implied from PE analysis)
1-Year Target $93.93 (+0%)
2-Year Target $94.03 (+0%)
3-Year Target $94.12 (+0%)
3-Yr Target (if PE normalizes) (PE: 19→19) PE COMPRESSION $94.02 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 19.9, Growth: 6.5%) $118.52 (+26%)
Base: (SPY PE: 19.0, Growth: 6.5%) $113.51 (+21%)
Bear: (PE: 16.2, Growth: 6.5%) $96.48 (+3%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (19x PE) as earnings recover.
Trailing PE: 21.38 | Current EPS (TTM): $4.38
Bull Case $116.04 (+24%)
Analyst growth 12.6%, PE expands to 23.5
Base Case $105.49 (+12%)
Market implied 12.6%, PE stable at 21.4
Bear Case $63.68 (-32%)
Severe decline -20.0%, PE contracts to 18.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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Reddit & Retail Trader Sentiment (SO)

Bearish 1 Retail Mentions
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 1, 2026
Daily AI digest
AI Retail Discussion Summary: Trader on StockTwits identifies $SO as testing institutional sell zone at $92.50 – $95.50, potentially signaling a bearish reversal.
Key Retail Themes: institutional selling potential bearish reversal
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams. View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 4:46 AM ET
Data refreshes hourly during market hours. Next update: 5:46 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced SO Option Strategies

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