AAPL vs BKNG
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Sep 28, 2026
AAPL
45.0
AI Score
VS
BKNG Wins
BKNG
47.5
AI Score
Investment Advisor Scores
BKNG
48score
Recommendation
HOLD
AI Analyst Insights
AI insights temporarily unavailable
Detailed Metrics Comparison
| Metric | AAPL | BKNG | Winner |
|---|---|---|---|
| Revenue | 364.36B | 11.73B | AAPL |
| Operating Income | 122.43B | 4.17B | AAPL |
| Total Assets | 383.27B | 21.45B | AAPL |
| Cash | 39.54B | 6.47B | AAPL |
| Debt/Equity | 0.77 | 1.26 | AAPL |
| Current Ratio | 1.00 | 1.82 | BKNG |
| Free Cash Flow | 110.20B | 3.51B | AAPL |
Relative Price Performance (Last 90 Days)
AAPL 1M: +6.5%
· 3M: +6.5%
BKNG 1M: -13.5%
· 3M: -11.2%
Current Technical Phase
AAPL
MarkupHold / add on dips
Price above SMA50, rising 50-day trend (1.8% over 20 days), RSI 58
BKNG
MarkdownSell / avoid
Price below a falling SMA50 (slope -3.2%), weak momentum, RSI 28
Fundamentals Snapshot
| Metric | AAPL | BKNG |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 35.2 | 12.6 |
| Trailing P/E | 38.2 | 17.5 |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.2% | 0.1% |
| Gross Margin | 0.5% | 0.9% |
| Operating Margin | 0.3% | 0.3% |
| EPS | 8.74 | 9.02 |
| Dividend Yield | 0.00% | 0.01% |
Frequently Asked Questions
Based on our detailed analysis, BKNG is currently the stronger investment candidate, winning 1 of the key financial metrics based on our comprehensive scoring model.
We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.
Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.