BKNG
Booking Holdings Inc. Common Stock
TRANSPORTATION SERVICES
Booking (BKNG) Stock: Buy, Sell, or Hold?
$161.20
+0.99 (+0.62%)
â˛
5d:
-4.46%
30d:
+0.32%
90d:
-23.98%
Open in Live Scanner
70/30 Portfolio Builder
Earnings: Nov 03, 2026
0d
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Updated Nov 12, 12:00 AM ET
QUANTITATIVE VERDICT
WAIT
LOW Confidence (45%)
Quality Score
47/100
Position
FAIR
30-Day Fair Range
$153.27 â $164.22
Position: FAIR
Forward P/E & Valuation
13.2x
STRETCHED
vs 9.5x historical avg
Wall Street Target
$215.66
+33.8% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$147.29 / $174.30
Trend: Strong Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
âšī¸ NEUTRAL: BKNG is fairly priced but lacks strong directional signals. At 11.5% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Nov 4, 2026 at $170.99 · last confirmed Nov 12, 2026
Strength: 8.0/10
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$193.53
Based on 10.8% avg growth
INTRINSIC VALUE TODAY
$120.17
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BKNG is currently trading at $161.20, which is considered fair relative to its 30-day fair value range of $153.27 to $164.22. From a valuation perspective, the stock is trading at a premium (Forward PE: 13.2) compared to its historical average (9.5). At these levels, the market is pricing in 11.5% annual earnings growth. This is a high bar to clear, indicating the stock may be priced for perfection.
Technical Outlook: Technically, BKNG is in a strong downtrend. Immediate support is located at $147.28, while resistance sits at $174.30.
Market Sentiment: BKNG scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $215.66 (+33.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, BKNG is in a strong downtrend. Immediate support is located at $147.28, while resistance sits at $174.30.
Market Sentiment: BKNG scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $215.66 (+33.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$153.27 -
$164.22
Company Quality Score
47/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
45.2%
Trading Range & Key Levels
30-Day Trading Range
$153.27 -
$164.22
Current vs Trading Range
FAIR
Support Level
$147.29
Resistance Level
$174.30
Current Trend
Strong Downtrend
Technical data as of
Nov 12, 2026
Protect Your Profits
Holding BKNG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanQuantitative Signal Breakdown
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (35/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 33.8% below Wall St target ($215.66)
- BEARISH: Market expects 11.5% growth - appears too optimistic based on history
- WARNING: Composite score 47/100 in the bottom quintile â this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
13.15
Wall Street Target
$215.66
(+33.8%)
Revenue Growth (YoY)
-1.3%
Earnings Growth (YoY)
6.8%
Profit Margin
25.5%
Valuation Premium vs History
+11.5% premium
PE vs Historical
13.2 vs 9.5
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+11.5%
(market-implied from PE analysis)
1-Year Target
$179.74
(+12%)
2-Year Target
$200.41
(+24%)
3-Year Target
$223.45
(+39%)
3-Yr Target (if PE normalizes)
(PE: 13â10)
PE COMPRESSION
$161.41
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 17.6%)
$395.79
(+146%)
Base:
(SPY PE: 13.2, Growth: 17.6%)
$262.10
(+63%)
Bear:
(PE: 9.5, Growth: 17.6%)
$189.32
(+17%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Trailing PE: 17.38 | Current EPS (TTM): $9.22
Bull Case
$234.28
(+45%)
Analyst growth 32.9%, PE expands to 19.1
Base Case
$212.98
(+32%)
Market implied 32.9%, PE stable at 17.4
Bear Case
$108.94
(-32%)
Severe decline -20.0%, PE contracts to 14.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (BKNG)
Bullish
3 Retail Mentions
Reddit / WSB Comments
1
Bearish
StockTwits Volume
2 msgs
24h retail stream
Last Tracked
Nov 7, 2026
Daily AI digest
AI Retail Discussion Summary:
Airbnb reported strong revenue growth of 19% in Q3, driven by AI technology and execution, with CEO Brian Chesky attributing AI as the best thing to ever happen to Airbnb.
Key Retail Themes:
AI's impact on Airbnb's growth
Airbnb's revenue growth outpacing competitors
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 6:50 PM ET
Data refreshes hourly during market hours. Next update: 7:50 PM
Data refreshes hourly during market hours. Next update: 7:50 PM
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Insider Activity (6 Months)
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