BKNG Stock Analysis: Buy, Sell, or Hold?
BKNG - Booking Holdings Inc. Common Stock
$168.94
1.17 (0.70%)
▲
5d:
-3.26%
30d:
+5.8%
90d:
-8.53%
BUY
HIGH Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Aug 04, 2026
Smart Money Distribution
None View Scanner →
Strength: 7.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: BKNG shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
✅ BUY SIGNAL: BKNG shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$118.87
Based on 10.9% avg growth
INTRINSIC VALUE TODAY
$73.81
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BKNG is currently trading at $168.94, which is considered slightly high relative to its 30-day fair value range of $159.29 to $170.78. From a valuation perspective, the stock is trading at a premium (Forward PE: 13.7) compared to its historical average (5.8). At these levels, the market is pricing in 32.9% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, BKNG is in a downtrend. Immediate support is located at $158.12, while resistance sits at $176.80.
Market Sentiment: BKNG has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $224.41 (+32.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, BKNG is in a downtrend. Immediate support is located at $158.12, while resistance sits at $176.80.
Market Sentiment: BKNG has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $224.41 (+32.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$159.29 -
$170.78
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
76.2%
All Signals
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 32.8% below Wall St target ($224.41)
- NEUTRAL: PE elevated vs history but 32.9% growth expectation is conservative given 240% recent growth
Trading Range Analysis
30-Day Trading Range
$159.29 -
$170.78
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$158.12
Resistance Level
$176.80
Current Trend
Downtrend
Technical data as of
Jun 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.73
Wall Street Target
$224.41
(+32.8%)
Revenue Growth (YoY)
16.2%
Earnings Growth (YoY)
240.0%
Profit Margin
22.2%
Valuation Premium vs History
+32.9% premium
PE vs Historical
13.7 vs 5.8
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+32.9%
(market-implied from PE analysis)
1-Year Target
$224.52
(+33%)
2-Year Target
$298.39
(+77%)
3-Year Target
$396.56
(+135%)
3-Yr Target (if PE normalizes)
(PE: 14→6)
PE COMPRESSION
$167.51
(-1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 17.7%)
$436.80
(+159%)
Base:
(SPY PE: 13.7, Growth: 17.7%)
$275.37
(+63%)
Bear:
(PE: 5.8, Growth: 17.7%)
$116.32
(-31%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 22.13 | Current EPS (TTM): $7.58
Bull Case
$299.55
(+77%)
Analyst growth 62.3%, PE expands to 24.4
Base Case
$272.32
(+61%)
Market implied 62.3%, PE stable at 22.1
Bear Case
$114.08
(-33%)
Severe decline -20.0%, PE contracts to 18.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: June 24, 2026 9:41 AM ET
Data refreshes hourly during market hours. Next update: 10:41 AM
Data refreshes hourly during market hours. Next update: 10:41 AM
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Technical Signals Check
Is BKNG showing a specific setup today?
Insider Activity (6 Months)
4
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Vanessa Ames Wittman
SELL
1125 shares
2026-04-17
Glenn D Fogel
SELL
16726 shares
2026-04-15
Ro Khanna
SELL
2026-03-30
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