ASML vs BKNG

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Oct 06, 2026

ASML

33.1
AI Score
VS
BKNG Wins

BKNG

59.5
AI Score

Investment Advisor Scores

ASML

33score
Recommendation
AVOID NEW MONEY

BKNG

60score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric ASML BKNG Winner
Forward P/E 28.9017 13.2802 BKNG
PEG Ratio 1.5764 0.6067 BKNG
Revenue Growth 21.3% 8.1% ASML
Earnings Growth 28.5% 130.0% BKNG
Tradestie Score 33.1/100 59.5/100 BKNG
Profit Margin 30.1% 25.5% ASML
Beta 1.00 1.00 Tie
AI Recommendation AVOID NEW MONEY HOLD BKNG

Relative Price Performance (Last 90 Days)

ASML 1M: +2.3% · 3M: +0.0% BKNG 1M: -13.5% · 3M: -11.2%

Current Technical Phase

ASML

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 55

RSI (14): 55.3 · Price: $1804.96

BKNG

Markdown
Sell / avoid

Price below a falling SMA50 (slope -3.2%), weak momentum, RSI 28

RSI (14): 27.7 · Price: $155.87

Fundamentals Snapshot

Metric ASML BKNG
Market Cap — —
Forward P/E 34.8 12.6
Trailing P/E 59.5 17.5
Revenue (TTM) — —
Revenue Growth 0.2% 0.1%
Gross Margin 0.5% 0.9%
Operating Margin 0.4% 0.3%
EPS 30.81 9.02
Dividend Yield 0.00% 0.01%

Frequently Asked Questions

Based on our detailed analysis, BKNG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.