BFH vs UPST

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Nov 11, 2026

BFH

36.1
AI Score
VS
UPST Wins

UPST

53.2
AI Score

Investment Advisor Scores

BFH

36score
Recommendation
SELL

UPST

53score
Recommendation
HOLD

AI Analyst Insights

AI insights temporarily unavailable

Detailed Metrics Comparison

Metric BFH UPST Winner
Revenue 3.20B 373.25M BFH
Net Income 783.00M -197.73M BFH
Net Margin 24.5% -53.0% BFH
Operating Income 1.36B -209.02M BFH
ROE 34.9% -30.9% BFH
ROA 3.5% -9.9% BFH
Total Assets 22.26B 2.00B BFH
Cash 2.96B 516.58M BFH

Relative Price Performance (Last 90 Days)

BFH 1M: -5.4% · 3M: -13.3% UPST 1M: -12.0% · 3M: -32.3%

Current Technical Phase

BFH

Markdown
Sell / avoid

Price below a falling SMA50 (slope -2.1%), weak momentum, RSI 39

RSI (14): 38.7 · Price: $96.82

UPST

Markdown
Sell / avoid

Price below a falling SMA50 (slope -10.3%), weak momentum, RSI 40

RSI (14): 39.9 · Price: $20.97

Fundamentals Snapshot

Metric BFH UPST
Market Cap — —
Forward P/E 7.0 6.8
Trailing P/E 7.7 36.5
Revenue (TTM) — —
Revenue Growth 0.0% 0.3%
Gross Margin 1.0% 0.8%
Operating Margin 0.3% 0.1%
EPS 12.76 0.61
Dividend Yield 0.01% —

Frequently Asked Questions

Based on our detailed analysis, UPST is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.