BKNG vs COST
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Nov 12, 2026
BKNG
COST
Investment Advisor Scores
COST
AI Analyst Insights
Detailed Metrics Comparison
| Metric | BKNG | COST | Winner |
|---|---|---|---|
|
Valuation
Lower P/E and PEG ratios suggest a stock may be undervalued relative to earnings and growth. Value investors prefer lower multiples. |
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| Forward P/E | 13.2275 | 46.729 | BKNG |
| PEG Ratio | 0.604 | 5.3396 | BKNG |
|
Growth
Higher revenue and earnings growth rates indicate a company is expanding faster. Strong growth often justifies premium valuations. |
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| Revenue Growth | -1.3% | 11.1% | COST |
| Earnings Growth | 6.8% | 15.0% | COST |
|
Quality & Profitability
Higher Tradestie Score and profit margins reveal how efficiently a company operates. Strong profitability indicates competitive advantages. |
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| Tradestie Score | 46.7/100 | 35.6/100 | BKNG |
| Profit Margin | 25.5% | 3.0% | BKNG |
|
Risk Profile
Lower Beta and Implied Volatility values indicate reduced market risk. Conservative investors favor stocks with less price volatility. |
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| Beta | 1.00 | 1.00 | Tie |
|
Sentiment
AI Recommendation reflects overall analyst and proprietary sentiment. Stronger recommendations signal higher conviction. |
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| AI Recommendation | HOLD | AVOID NEW MONEY | BKNG |
Relative Price Performance (Last 90 Days)
Current Technical Phase
BKNG
NeutralMixed signals - no dominant trend phase, RSI 51
COST
MarkupPrice above SMA50, rising 50-day trend (3.3% over 20 days), RSI 74
Fundamentals Snapshot
| Metric | BKNG | COST |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 13.2 | 48.2 |
| Trailing P/E | 17.4 | 51.4 |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.0% | 0.1% |
| Gross Margin | 0.9% | 0.1% |
| Operating Margin | 0.3% | 0.0% |
| EPS | 9.22 | 21.18 |
| Dividend Yield | 0.01% | 0.01% |