BKNG vs GOOG
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Oct 04, 2026
BKNG
GOOG
Investment Advisor Scores
GOOG
AI Analyst Insights
Detailed Metrics Comparison
| Metric | BKNG | GOOG | Winner |
|---|---|---|---|
|
Valuation
Lower P/E and PEG ratios suggest a stock may be undervalued relative to earnings and growth. Value investors prefer lower multiples. |
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| Forward P/E | 13.2802 | 21.7865 | BKNG |
| PEG Ratio | 0.6067 | 1.1971 | BKNG |
|
Growth
Higher revenue and earnings growth rates indicate a company is expanding faster. Strong growth often justifies premium valuations. |
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| Revenue Growth | 8.1% | 24.2% | GOOG |
| Earnings Growth | 130.0% | 294.0% | GOOG |
|
Quality & Profitability
Higher Tradestie Score and profit margins reveal how efficiently a company operates. Strong profitability indicates competitive advantages. |
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| Tradestie Score | 62.6/100 | 57.1/100 | BKNG |
| Profit Margin | 25.5% | 54.8% | GOOG |
|
Risk Profile
Lower Beta and Implied Volatility values indicate reduced market risk. Conservative investors favor stocks with less price volatility. |
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| Beta | 1.00 | 1.00 | Tie |
|
Sentiment
AI Recommendation reflects overall analyst and proprietary sentiment. Stronger recommendations signal higher conviction. |
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| AI Recommendation | HOLD | HOLD | Tie |
Relative Price Performance (Last 90 Days)
Current Technical Phase
BKNG
MarkdownPrice below a falling SMA50 (slope -3.2%), weak momentum, RSI 28
GOOG
NeutralMixed signals - no dominant trend phase, RSI 56
Fundamentals Snapshot
| Metric | BKNG | GOOG |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 12.6 | 22.9 |
| Trailing P/E | 17.5 | 17.3 |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.1% | 0.2% |
| Gross Margin | 0.9% | 0.6% |
| Operating Margin | 0.3% | 0.3% |
| EPS | 9.02 | 19.93 |
| Dividend Yield | 0.01% | 0.00% |