BKNG vs GOOG
Head-to-Head Stock Analysis & Investment Rating
Last Updated: May 02, 2026
BKNG
GOOG
Investment Advisor Scores
GOOG
AI Analyst Insights
Detailed Metrics Comparison
| Metric | BKNG | GOOG | Winner |
|---|---|---|---|
|
Valuation
Lower P/E and PEG ratios suggest a stock may be undervalued relative to earnings and growth. Value investors prefer lower multiples. |
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| Forward P/E | 16.3132 | 33.4448 | BKNG |
| PEG Ratio | 0.7214 | 2.6129 | BKNG |
|
Growth
Higher revenue and earnings growth rates indicate a company is expanding faster. Strong growth often justifies premium valuations. |
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| Revenue Growth | 16.2% | 18.0% | GOOG |
| Earnings Growth | 237.6% | 31.1% | BKNG |
|
Quality & Profitability
Higher Tradestie Score and profit margins reveal how efficiently a company operates. Strong profitability indicates competitive advantages. |
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| Tradestie Score | 54.6/100 | 63.1/100 | GOOG |
| Profit Margin | 22.2% | 32.8% | GOOG |
|
Risk Profile
Lower Beta and Implied Volatility values indicate reduced market risk. Conservative investors favor stocks with less price volatility. |
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| Beta | 1.00 | 1.00 | Tie |
|
Sentiment
AI Recommendation reflects overall analyst and proprietary sentiment. Stronger recommendations signal higher conviction. |
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| AI Recommendation | HOLD | BUY | GOOG |