BKNG vs MAR
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Aug 20, 2026
BKNG
MAR
Investment Advisor Scores
MAR
AI Analyst Insights
Detailed Metrics Comparison
| Metric | BKNG | MAR | Winner |
|---|---|---|---|
|
Valuation
Lower P/E and PEG ratios suggest a stock may be undervalued relative to earnings and growth. Value investors prefer lower multiples. |
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| Forward P/E | 19.7239 | 30.4878 | BKNG |
| PEG Ratio | 0.8999 | 2.02 | BKNG |
|
Growth
Higher revenue and earnings growth rates indicate a company is expanding faster. Strong growth often justifies premium valuations. |
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| Revenue Growth | 8.1% | 11.1% | MAR |
| Earnings Growth | 130.0% | 4.3% | BKNG |
|
Quality & Profitability
Higher Tradestie Score and profit margins reveal how efficiently a company operates. Strong profitability indicates competitive advantages. |
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| Tradestie Score | 43.8/100 | 61.2/100 | MAR |
| Profit Margin | 25.5% | 35.0% | MAR |
|
Risk Profile
Lower Beta and Implied Volatility values indicate reduced market risk. Conservative investors favor stocks with less price volatility. |
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| Beta | 1.00 | 1.00 | Tie |
|
Sentiment
AI Recommendation reflects overall analyst and proprietary sentiment. Stronger recommendations signal higher conviction. |
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| AI Recommendation | HOLD | STRONG BUY | MAR |
Relative Price Performance (Last 90 Days)
Current Technical Phase
BKNG
MarkupPrice above SMA50, rising 50-day trend (10.0% over 20 days), RSI 61
MAR
MarkdownPrice below a falling SMA50 (slope -1.4%), weak momentum, RSI 44
Fundamentals Snapshot
| Metric | BKNG | MAR |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 16.9 | 27.1 |
| Trailing P/E | 23.6 | 37.3 |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.1% | 0.1% |
| Gross Margin | 0.9% | 0.8% |
| Operating Margin | 0.3% | 0.7% |
| EPS | 8.88 | 9.56 |
| Dividend Yield | 0.01% | 0.01% |