BKNG vs MAR

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Nov 09, 2026

BKNG

46.2
AI Score
VS
BKNG Wins

MAR

32.0
AI Score

Investment Advisor Scores

BKNG

46score
Recommendation
HOLD

MAR

32score
Recommendation
EXTENDED

AI Analyst Insights

Detailed Metrics Comparison

Metric BKNG MAR Winner
Forward P/E 13.8313 31.9489 BKNG
PEG Ratio 0.9384 2.118 BKNG
Revenue Growth -1.3% 11.3% MAR
Earnings Growth 6.8% 13.9% MAR
Tradestie Score 46.2/100 32.0/100 BKNG
Profit Margin 25.5% 35.0% MAR
Beta 1.00 1.00 Tie
AI Recommendation HOLD EXTENDED Tie

Relative Price Performance (Last 90 Days)

BKNG 1M: +2.0% · 3M: -23.2% MAR 1M: +14.0% · 3M: +19.4%

Current Technical Phase

BKNG

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 53

RSI (14): 52.6 · Price: $163.49

MAR

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (5.1% over 20 days), RSI 70

RSI (14): 70.0 · Price: $417.16

Fundamentals Snapshot

Metric BKNG MAR
Market Cap — —
Forward P/E 13.3 31.1
Trailing P/E 17.4 41.5
Revenue (TTM) — —
Revenue Growth 0.0% 0.1%
Gross Margin 0.9% 0.8%
Operating Margin 0.4% 0.7%
EPS 9.22 10.03
Dividend Yield 0.01% 0.01%

Frequently Asked Questions

Based on our detailed analysis, BKNG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.