BKNG vs MAR
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Sep 09, 2026
BKNG
47.0
AI Score
VS
BKNG Wins
MAR
36.5
AI Score
Investment Advisor Scores
MAR
37score
Recommendation
SELL
AI Analyst Insights
AI insights temporarily unavailable
Detailed Metrics Comparison
| Metric | BKNG | MAR | Winner |
|---|---|---|---|
| Revenue | 11.73B | 13.72B | MAR |
| Operating Income | 4.17B | 2.29B | BKNG |
| Total Assets | 21.45B | 28.09B | MAR |
| Cash | 6.47B | 462.00M | BKNG |
| Debt/Equity | 1.26 | -0.01 | MAR |
| Current Ratio | 1.82 | 0.53 | BKNG |
| Free Cash Flow | 3.51B | 1.52B | BKNG |
Relative Price Performance (Last 90 Days)
BKNG 1M: -18.1%
· 3M: +8.5%
MAR 1M: -5.8%
· 3M: -14.7%
Current Technical Phase
BKNG
NeutralHold
Mixed signals - no dominant trend phase, RSI 30
MAR
MarkdownSell / avoid
Price below a falling SMA50 (slope -4.2%), weak momentum, RSI 31
Fundamentals Snapshot
| Metric | BKNG | MAR |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 14.1 | 25.0 |
| Trailing P/E | 19.3 | 34.0 |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.1% | 0.1% |
| Gross Margin | 0.9% | 0.8% |
| Operating Margin | 0.3% | 0.7% |
| EPS | 9.00 | 9.75 |
| Dividend Yield | 0.01% | 0.01% |
Frequently Asked Questions
Based on our detailed analysis, BKNG is currently the stronger investment candidate, winning 4 of the key financial metrics based on our comprehensive scoring model.
We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.
Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.