BKNG vs PEP

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 21, 2026

BKNG

55.1
AI Score
VS
BKNG Wins

PEP

43.4
AI Score

Investment Advisor Scores

BKNG

55score
Recommendation
HOLD

PEP

43score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric BKNG PEP Winner
Forward P/E 13.8696 14.8588 BKNG
PEG Ratio 0.6332 1.376 BKNG
Revenue Growth 8.1% 6.4% BKNG
Earnings Growth 130.0% 137.0% PEP
Tradestie Score 55.1/100 43.4/100 BKNG
Profit Margin 25.5% 10.8% BKNG
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

BKNG 1M: -19.7% · 3M: +0.4% PEP 1M: -8.8% · 3M: -7.9%

Current Technical Phase

BKNG

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 28

RSI (14): 28.4 · Price: $168.52

PEP

Markdown
Sell / avoid

Price below a falling SMA50 (slope -1.1%), weak momentum, RSI 25

RSI (14): 25.0 · Price: $129.59

Fundamentals Snapshot

Metric BKNG PEP
Market Cap
Forward P/E 13.6 14.4
Trailing P/E 18.7 17.0
Revenue (TTM)
Revenue Growth 0.1% 0.1%
Gross Margin 0.9% 0.5%
Operating Margin 0.3% 0.2%
EPS 9.00 7.63
Dividend Yield 0.01% 0.04%

Frequently Asked Questions

Based on our detailed analysis, BKNG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.