BKNG vs PEP

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Jul 19, 2026

BKNG

56.5
AI Score
VS
BKNG Wins

PEP

55.5
AI Score

Investment Advisor Scores

BKNG

57score
Recommendation
HOLD

PEP

56score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric BKNG PEP Winner
Forward P/E 17.452 15.748 PEP
PEG Ratio 0.7893 1.4578 BKNG
Revenue Growth 16.2% 6.4% BKNG
Earnings Growth 240.0% 137.0% BKNG
Tradestie Score 56.5/100 55.5/100 BKNG
Profit Margin 22.2% 10.8% BKNG
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

BKNG 1M: +21.8% · 3M: +24.8% PEP 1M: +1.0% · 3M: -10.9%

Current Technical Phase

BKNG

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (6.2% over 20 days), RSI 73

RSI (14): 72.8 · Price: $213.80

PEP

Distribution
Trim / tighten stop

Price near a flattening SMA50 (slope -3.7%) with fading momentum, RSI 49

RSI (14): 48.8 · Price: $139.24

Fundamentals Snapshot

Metric BKNG PEP
Market Cap
Forward P/E 17.4 15.5
Trailing P/E 23.0 18.2
Revenue (TTM)
Revenue Growth 0.1% 0.1%
Gross Margin 0.9% 0.5%
Operating Margin 0.3% 0.2%
EPS 9.02 7.61
Dividend Yield 0.01% 0.04%

Frequently Asked Questions

Based on our detailed analysis, BKNG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.